As one of the fastest-growing industries, eCommerce is on track to take over the retail sector, with no signs of slowing down. Battle-hardened through the year 2020, it has proven that it can thrive in the harshest of environments including economic turmoil, political distraught, and even global pandemics!
So why not join the billion-dollar market, and start your own online store.
Starting your own eCommerce business differs a lot from opening a physical retail store. But before you can start your store, of course, you'll need an idea! For many people this is the hardest part, where the wheat is separated from the chaff. One of the best ways to get an amazing idea for your online store, is by bouncing your ideas off someone else.
A great way of overcoming this big hurdle is by taking an eCommerce course – allowing you to correlate & compare with other like-minded individuals. In addition to communicating with other entrepreneurs, you gain the valuable opportunity of building up a database of contacts that will assist you in your climb to the top.
Which eCommerce course is right for you?
Jumping straight into a google search for eCommerce courses might leave you overwhelmed and confused – as there are thousands of options available! The most important part before settling for a course, is research. To save you valuable time and effort, we've taken a look at the top eCommerce courses right now – and dissected them for you to see what they're all about. Here are the top eCommerce courses.
1. Shopify Power: Building an eCommerce Website
Udemy is a great platform to learn and improve yourself, with tons of content creators covering a huge number of topics – eCommerce being no exception!
This course specifically, is hosted by Jason Miles an eCommerce expert from Seattle. Miles is no stranger to Shopify, with his store Pixie Faire being the internet's largest doll clothes pattern marketplace with over 100 designers and over 3.3 million patterns downloaded.
This course is excellent for eCommerce newcomers looking to start a store using Shopify, as it will give you a basic rundown on how to navigate the platform, how to collect money from your online sales, and much more.
Price: $14
Difficulty: Beginner
2. E-Commerce Essentials: How to Start a Successful Online Business
Presented on Skillshare, this course is by expert Tracey Wallace, editor-in-chief at BigCommerce – one of the biggest eCommerce hosting options worldwide. Wallace's expertise runs deep in the eCommerce world, with tips being shared in marketing, development, design, and much more.
Clocking in at a mere one hour, this course is short and sweet – leaving you with a better understanding of how to market your product successfully, how to increase traffic to your site, and how to convert that traffic into higher sales.
Price: Requires a Skillshare subscription
Difficulty: Beginner
3. Shopify eCommerce Email Marketing
More often than not, customers who visit your online store won't be sold on buying your product this first time around – you'll have to be persistent to convince them.
This official Shopify course gives you the rundown on one of the most important eCommerce aspects – email marketing! Whether you're sending out a newsletter informing all your clients about a new product you're stocking or a simple thank-you email if a customer made a purchase, it really goes a long way!
This course will teach you how to build an impressive email database, and how to automate your email campaigns for maximum efficiency, with minimal effort.
Price: Free
Difficulty: Beginner / Intermediate
4. Google Digital Garage: How To Get a Business Online
An official course from Google, this is a freebie that informs you on what it takes to start a successful online business, after all, who knows the web better than Google?
This course is especially useful for owners of originally physical stores who are migrating to an online platform. This course cements all the fundementals, such as how to build and maintain a digital presence, how to keep your store safe from cyber-criminals, and more. This is a relitively short, coming in at just about 3 hours.
Price: Free
Difficulty: Beginner
5. eCommerce Masterclass: B2B Sales
BigCommerce is one of the biggest names in eCommerce; this hosting platform is home to hundreds of thousands of websites – including big shots like Toyota and Martha Stewart.
This course is a video series – sharing all their knowledge to help you set up your B2B eCommerce store successfully. This course goes into detail on essential B2B principles and features, including B2B shipping, multi-level purchase approvals, and account management.
Price: Free (Requires registration)
Difficulty: Intermediate
6. Product Photography for eCommerce
Product images are the selling point of your online store. It's crucial that these images are the best possible quality – as they define your brand. This course shows you how to make the best of what you've got – to produce beautiful imagery on a budget.
Guiding you through the do's and don'ts of product photography, is Co-Founder and President of Products of White Photography, Jeff Delacruz. This course is designed to be completed at your own pace, learning from his expert knowledge and experience.
Price: Free
Difficulty: Beginner
7. Brainstation Search Engine Marketing Course
Creating an online store is one thing, but getting people to visit it is another. This is why Search Engine Optimization is such a key aspect of eCommerce – ensuring that your product can be found easily at the top of their search results.
There are tons of little details that all add up to create an SEO-friendly site, and this course will go through them all – including SEO strategy development, lead generation and ROI optimization.
Price: Enquire for a quote on their website
Difficulty: Intermediate
8. Facebook Ads for eCommerce
eCommerce and social media go hand-in-hand, and Facebook is one of the best platforms to reach out to your audience. This course will show you how to use Facebook to promote & grow your business. Expert techniques are demonstrated by Adam Reed, A 24 year old graduate and entrepreneur with a wealth of experience in online business. Finishing this course will leave you with confidence regarding promotion and product sales.
Price: $12
Difficulty: Beginner
9. Digital Marketer's eCommerce Marketing
Have you reached the intermediate level of your eCommerce career?
This is the course that will take your store to the next level. Ezra Firestone guides you through how to optimize your online store to increase revenue. Although this course is pricey, you're getting what you're paying for – all the nitty-gritty details from a world-class expert. This course is a perfect fit for an eCommerce owner already at an intermediate level, looking to take their business to a professional level. Completing this course will reward you with an eCommerce certification (which can be displayed as a badge on your website, LinkedIn profile, etc.)- granted you pass the test with no less than 70%.
Price: $495
Difficulty: Intermediate/Advanced
Final Thoughts
There you go, these are the best eCommerce courses available in 2021. These courses will teach you how to start, nurture, and grow your online business into one of greatness. These courses are invaluable to beginners, to help them see where they fit in the world of online retail.
