Managing an online store is no easy task. There's a ton to keep track of, including orders, email marketing, speed optimization, and much more. 

Shopify's App Store is loaded full of powerful options to help you manage your store, but the sheer quantity of options can be overwhelming when you're first starting out.

Luckily, we've put together a list of some of our top picks for the best Shopify apps to help you handle your online store.

Wholesale Helper

Wholesale Helper's suite of Business-to-Business sales-focused apps transforms your store from retail to wholesale; or a combination of the two.

Their toolkit lets you offer wholesale prices to distinct wholesale customers, allow customers to order multiple products from a quick Order Form – and secure specific pages or your entire storefront with locks!

Searchanise – Smart Search Engine

Searchanise replaces your store's native search bar with a much smarter, faster, and conversion-focused one. The intelligent search bar helps your customers find what they need with autocomplete, suggestions, synonyms & redirects. 

The app also lets you overhaul your collection page's product filters, giving you complete access to customizable filters to help customers drill down to the products they want to see. Searchanise also features detailed analytics that breaks down your customers' behavior within your new and improved search bar and collection pages, which you can leverage to enhance your catalog even further.


MailerLite helps you expand your email contact list, target website visitors with opt-in forms and landing pages, build SEO-optimized email campaigns, engage audiences with automated messages, and track the campaign results that follow with in-depth analytics.

Key features include a drag-and-drop template editor, subscriber management tools, automation tools, and analytics.

Order Printer Pro

Order Printer Pro allows you to easily design and print invoices, packing slips, draft orders, and returns forms for your Shopify orders.

You can then print out these documents yourself to send them with your packages or configure the app to send them (for example, invoices) as a PDF to your customers automatically when orders are dispatched.

AiTrillion – all-in-one Marketing Solution

AiTrillion is the world's first SaaS-based Artificial Intelligence enabled – all-in-one marketing solution for Shopify merchants.

This app features all the marketing needs you may require in your store wrapped into a single app. It almost sounds too good to be true.

AiTrillion's email marketing workflow.

Features include email marketing, a drag-and-drop email template editor, workflow automation, analytics, loyalty programs, and much more.


Printify should be at the top of your list of apps if you're planning to launch a print-on-demand store using Shopify. This all-in-one POD solution wrapped up into a single app makes running a print store a breeze.

They also have a vast selection of blank products to choose from – so whether you want prints on t-shirts, mugs, or flags – they've got you.

Print-on-demand stores are great for merchants looking to experiment with eCommerce with minimal investment, as you only have to pay per order and don't have to worry about storing inventory.

Form Builder

Forms are essential to any online store but can be tricky to create if you're unfamiliar with coding or markup languages.

Form Builder helps you easily create forms for your Shopify store. The form-builder user interface is simple and lets you embed the form anywhere on your site using a short piece of code.

The easy-to-fill forms allow visitors to reach out to you, place custom orders, contribute donations, or leave feedback.

Smile – Referral Marketing

Referral marketing is a great way to generate more sales on your online store. Smile helps you do this by letting you design a loyalty program within Shopify based on points, referrals, or a VIP system to encourage more sales.

The app's interface is super user-friendly, which makes it easy for anyone to set up an affiliate marketing campaign. 

Smile is a freemium app, which means you can get started with a free version. A premium version is available with additional features.

AVADA Cookie Bar

This app is an almost must-have for all Shopify store owners.

Standards like CCPA or GDPR are what store owners have to adhere to when collecting and gaining access to customer data. 

This app helps you collect the approval of customers for your business to contact them during email promotions, complying with the standards mentioned earlier.

The app is simply a pop-up bar that lets customers consent to them being contacted by you, with this pop-up being fully customizable by you to fit the theme of your store.

Yotpo – Customer Reviews

Yotpo is a customer reviews app that helps your business build and maintain an online reputation. 

Social proof is one of the most effective methods to convince your audience that your products are loved and trusted by many.

Yotpo allows you to collect product reviews, site ratings, photo reviews, and more by using on-site Yotpo widgets or emails – and then showcase these on your site for visitors to see. 

Tagembed – Social Media Feed

Social media marketing is everything nowadays; chances are your store has a social media page. 

Tagembed allows you to embed your social media feeds from all major platforms on your Shopify store, so customers can see your posts while shopping.

The app also allows you to add “buy now” buttons on your posts to redirect customers to products.


Shopify is one of the most widespread eCommerce platforms to start selling online, and its selection of apps is one reason for its popularity.

So, if you're looking to improve your store, these apps can help you enhance not only your store’s functionality but also the customer’s experience.

Hopefully, this compilation of apps gives you a good starting point for reaching your store's potential.

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