Shopify has announced the launch of its new email service, Shopify Email. It is free of charge for all their merchants until the 1st of October 2020.
This is good news for all shop owners, as up to this point one had to use other 3rd party email service providers. No respectable store owner can run a professional website using a Gmail or yahoo address. It lacks professionalism and does not build trust in the brand. Shopify is plugging a big gap in its product offering for merchants with this new feature. It is much easier launching your email within your store, than using another hosting company and having to struggle with DNS settings, etc.
There have often been issues with bad integrations with 3rd party apps that have frustrated many users. This also removes the fear of contacts being copied by unscrupulous App developers.
At this time it is still not known if it will be including important features such as DKIM and DMARC alignment into this new service.
No Setup Required, Fewer Hassles
It does not require any setup and works in your dashboard under the Marketing tab. This is a big plus for users who might not be tech-savvy or those frustrated by constantly struggling with email issues. Who among us has not had issues with constant requests for our passwords or having to call tech support every time your mailing program updates?
Shopify takes on Newsletters Giants
The new services also come with a host of extra benefits in direct competition with newsletter services providers.
One of the most exciting features is templates, which make it easy for users to setup up stunning email campaigns in seconds. The designs look clean and simple as well as easy to update. I'm not sure how much customization is allowed but that might be a good thing when it comes to responsiveness and compatibility.
Another compelling feature is that the templates will automatically pull in your company logo, colors, and fonts. This will ensure that your brand identity in your marketing emails is aligned with your store
Shopify already offers powerful analytics data and this is now brought through to the Email section. You will be able to track insightful info about your email campaigns. This is is a must if you want to understand what is working and what needs improvement.
Shopify is taking on the big guns in email marketing by including attributes that used to be the sole domain of the likes of Mailchimp and Active Campaign. Tools such as the ability to segment your users by spending habits in your store will be a fan favorite with merchants. Shopify Emails might be one of the reasons for the split in 2019 between Shopify and Mailchimp as the latter must have seen this as direct competition for their core business.
Extra features, such as the ability to schedule emails and more advanced templates, will be rolled out in the future.
What is the cost of Shopify Emails?
Pricing at first glance looks affordable. Your first 2500 emails are free (although it is not clear if this is per month or lifetime). After that, it will cost you $1 per 1000 emails. This is very generous considering that for now there seems to be no limit to the number of subscribers.
This is certainly an exciting addition to Shopify's product offering. It also comes in a time when merchants need all the tools they can get to help retain customers and reach new ones. Shopify Emails will also make it a much more attractive offer for new customers who prefer a one-stop solution.
What this means for all the Newsletter Apps in the Shopify ecosystems is another question altogether.
Competitors like Bigcommerce will be keeping a close eye on developments such as this. Up to know they have only offered email forwarding but this might change if the new feature becomes more popular.
This is, however, a positive move from Shopify as they continue to expand on the list of services that come with their e-Commerce solution. It is exciting to see that the Ottawa based e-Commerce giant continues to update and improve its product offering.
Click here for the full article on the Shopify Blog: Shopify Email Is Rolling Out Now and Completely Free Until October 1, 2020