The idea of starting a print-on-demand business is one that many people find enticing. 

This business strategy alleviates several problems that up-and-coming online stores might experience, including carrying inventory and back-breaking setup costs.

You've heard the success stories, now the question is, why aren't you doing it? There is no better time to start than the present, and using Shopify and Printify, you'll be printing money on demand in no time.

In this article, we'll be looking at the features of Printify, as well as glossing over tips and tricks to get the most out of your POD store on Shopify.

Why Printify?

Starting a business selling custom products allows you to create your own personal clothing line or cater to your niche.

This business model is made possible by print-on-demand, a fulfillment model that allows you to produce these products without storing your own inventory.

The list of print-on-demand companies available is endless, and choosing the correct one to fit your vision can be tricky. Luckily, Printify has proven to be the solution to most, if not all, businesses looking to explore print-on-demand.

Printify is unique for the access it gives you to a large network of printing partners scattered worldwide. Not only does this mean there is a larger variety of products to choose from, but it also lets you personally pick your printer based on the country you want to sell in for quick and cost-effective shipping. 

Printify's product catalog features the following:

  • Hoodies
  • Shirts
  • Stickers
  • Shoes
  • Blankets
  • And 250+ more

Printify features

Out of the box, Printify presents itself with lots of useful and easily understandable tools and features; here's a quick rundown of what you're getting.

Easy-to-use mockup editor

Want to see what your design will look like on a shirt, skirt, or bag? Printify comes with a built-in mockup editor, allowing you to upload high-resolution images of your design to place on potential products.

This is a drag-and-drop editor, allowing even beginners to easily place and manipulate their designs onto products of different sizes, colors, and more.

Affordable product costs

Printify offers some of the best products & price ranges available. These low prices mean that even young entrepreneurs, or people starting with little capital, can start a print on demand business.

These blank products that you purchase, serve as a canvas for your design to be printed on. These products come in tons of different styles and materials, to perfectly suit your needs. Available products range from shirts and scarves to leggings and tote bags.

If you're a premium Printify user, you also gain access to a 20% store-wide discount when purchasing products to be printed on.

Unfortunately, the natural trade-off is that the quality of the products and the printer’s service might vary based on who you choose to work with.

A comprehensive network of Print Providers

Printify is what's known as a vendor network, meaning it sources and prints products from providers around the world. This also means that products, shipping costs, location, packaging, and creation times will depend entirely on which printing partner you choose, and where they are located.

Printify gives you more than 90 locations to choose from, including the US, UK, China, Australia, Germany, the Czech Republic, and many others. You will want to pick the location that's closest to where your target audience is, ensuring the fastest possible shipping times and low shipping costs to them.

How much does Printify cost?

The basic version of Printify is free but the app also offers a premium and enterprise plan. The premium plan comes in at $29 per month, while the enterprise plan costs depend on your business needs, it is for high volume businesses that need custom integration and features.

Free vs Premium

Printify's free version should be fine for most merchants, as it has all the features you need to get started. Note that even though the app itself is free, Printify takes a cut from profits you make from sales.

a Premium Printify subscription ups the limit of online stores to a total of 10, gives you access to the self-serve help desk, and also provides an up to 20% discount on all product purchases from Printify.

The Premium plan is recommended to those who plan on having high volumes of sales, where the discount provided can net you a higher profit margin. Printify allows you to upgrade your plan at any time, so when you're ready to scale, simply upgrade your plan accordingly.

How do you set up your print on demand store?

Printify is available to use on almost all eCommerce platforms, although we highly recommend Shopify.

After finding your way around Shopify, consider enlisting eCommerce experts to ensure a seamless shopping experience and eye-catching aesthetics. For example, you will want to have a email marketing plugin to be able to send out cart-abandonment emails, as well as the functionality to create discounts or coupon codes. While it costs you right now, great design will pay off generously in the future.

Once your Shopify store is up and running, adding Printify is as easy as pie. Simply navigate to the app store and search for Printify, before adding it to your store in a matter of clicks.

immediately when opening the app, you are greeted with more than 250 blank products to choose from and the ability to create mockups, now you are ready to start creating!

Printify allows anyone searching for a flexible and cost-effective print-on-demand solution that lets you locate printing partners that ship worldwide.

With their goal to break down the needlessly complicated global printing industry, they aim to make printing on demand a breeze.

This way, everyone gets a chance to do what they do best: create awesome designs, make sales, and see their business thrive.

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