” Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like before, though, the company’s main goal is to make all these features easy to use for small business users. “
Mailchimp continues setting its transformation in motion, launching a number of AI-powered tools to help their customers. These tools are claimed to give small businesses access to the same capabilities their large competitors use.
These tools include forecasting tools to aid behavioral targeting, allowing business owners to see what products are most likely to be bought by different groups of prospects. As well as an AI-backed designer, to help business owners design personalized visual assets.
Click here to read the full article: Mailchimp Launches New AI Tools as It Continues Its Transformation to Marketing Platform