Over the past year, more than eighty percent of online customers stated that they wouldn't think twice to shun your store if you have an obnoxious refund experience. This demonstrates the immense and often underestimated impact that your store's returns experience has on customer procurement.

However, if you do manage to get refunds right, your store has an inherent competitive advantage. Unsurprisingly, if your store offers free refunds, both new and old clients will stay with you over a competitor that will charge them. 

There’s a ton to think about when it comes to eCommerce returns. Hopefully, this article serves as a starting point for your journey to optimize your shipping experience.

Read the full article here: The Importance of Satisfying Returns in eCommerce

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