“Successful ecommerce outcomes are shaped by understanding what consumers want and how they want it. The essence of frictionless shopping is making it easy for consumers to make a decision and check out.”
Are you making it easy for customers to purchase and return to your website? The key to successful online stores is making it easy to do. This concept isn't mutually exclusive to only ecommerce websites, but it's especially critical.
The goal of frictionless ecommerce is sales. Focus on removing obstacles that stop sales, your conversion rates will flourish..
Read the full article here: How to Increase Sales to an Ecommerce Site