Smartphones have come a long way from gadgets that are used to call and text. Today's mobile devices resemble fully-fledged computers that can do everything — from create spreadsheets and facilitate virtual meetings, to shoot films and book flights. Because of new developments in smartphones, this has since paved the way for other industries to innovate too — specifically, eCommerce.
Mobile shopping is changing the way modern consumers purchase goods, bringing thousands of stores at people's fingertips. Aside from making products more accessible to consumers, it also makes shopping and selling more convenient. True enough, sales made on smartphones are predicted to reach $3.56 trillion this 2021 — making up more than half of global eCommerce sales.
Below, we take a closer look at how smartphones are transforming the eCommerce industry.
Transforming shopping and purchasing behavior
One of the most significant changes is how smartphones have transformed consumer shopping behavior. Previously, people could only purchase online through internet-connected desktops or laptops. But with mobile devices, consumers can now buy virtually anything, whenever and wherever they want — whether they're in line at the grocery store or on their morning commute. As such, retailers must step up and ensure that their shopping platforms can operate smoothly on any device. After all, billions of consumers now prefer to shop via mobile, which means companies can't afford to alienate that many potential customers.
Working with 5G to make shopping accessible
5G is another disruptive technology that is pushing the mobile eCommerce revolution forward. Thanks to the high speeds it offers, more efficient mobile shopping is now possible and can boost eCommerce sales. It's important to note, however, that 5G-compatible smartphones need special components to utilize the 5G frequency. These parts are grouped into “rooms” on the circuit board, allowing its power routes to be organized. As such, 5G smartphones can access the voltage they need to function properly. Both 5G and smartphone manufacturers must collaborate to optimize the mobile shopping experience. Together, they can eliminate slow loading times and make mobile websites and apps accessible to a wider consumer base.
Affecting customer trust and loyalty
In brick-and-mortar stores, consumers can physically check and experience a product before buying it. Unfortunately, it's not that simple for mobile eCommerce and can often feel like a leap of faith for buyers. Because of this, brands need to find more creative ways to show users why their products are worth the trust. Fortunately, smartphones have made it easy for customers to post reviews and photos of their items. Some even publish videos of the products being used, which can definitely make or break a potential buyer's decision even more. It's no surprise that around 65% of consumers now claim to look at online reviews before making a purchase.
Creating targeted ads
Mobile phones are equipped with GPS technology, but it is no longer just for navigation purposes. Based on users' location, retailers can create targeted ads. For example, they can send special discounts or ads about sales to users once they approach a certain physical location. It also helps brands create more relevant marketing strategies aimed at customers who are most likely to take up their offers.
There’s no denying the impact smartphones that have on the eCommerce industry. As mentioned, these handheld devices have made it possible for consumers to conveniently shop anytime and anywhere. If you’re interested in learning more about current news and future trends in the eCommerce industry, be sure to read our other posts.