An inspirational piece of writing by Miriam Ellis on how local companies can help each other and their communities through the hard times. It gives some great examples, like how restaurants transitioned to drive-thrus and meal deliveries, to how wellness centers moved online by providing virtual appointments. An excellent example of how businesses can stay relevant in these changing times. We all knew the digital transformation was happening yet this crisis as sped up the timeline significantly.
“When times are hard, finding helpers comes as such a relief. Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come.”
Hamlet Batista and the team at PraticalEcommerce compiled an interesting piece on the Pagespeed scores of all 72 Shopify themes. It compares the speed for both desktop and mobile. Pagespeed is very important for your ranking in search and your customer satisfaction. A fast website will improve your bounce rate and conversion rate:
In this time of crisis getting the right information in time is key to the survival of any small business. Wordstream's blog compiled an excellent list of actions that SMBs can take to keep their business and customers safe during this pandemic. From ensuring the safety of your staff to getting the word out to your customers, adjusting your marketing message. The article is an excellent resource to help you wade through the days ahead.
“While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven common COVID-19 objectives, including:
- Ensuring safety
- Communicating with customers
- Updating your listings
- Adjusting your marketing and ad campaigns
- Managing finances
- Working remotely, and
- Making sense of it all”
Online apparel retailers are not exempt from the loss in sales over the past month. Clothing is not on the top of everyone's minds when health and safety is the main concern. Most retailers are turning to specials and running discounts to help pull in sales. Retailers have shifted their message as well and are trying to appeal to the new reality of the staying at home.
“No one needs apparel if they’re not going anywhere,” Rosenblum says. “Retailers will do what they have to do to try to goose sales, but with 13%—and rising—unemployment, I just don’t see a lot of buying activity.”
She adds: “Apart from comfortable, stay-at-home clothes, I think the category is dead as a doornail.”