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Thursday, June 30, 2022

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Affiliate Marketing With Shopify

As one of the biggest e-commerce platforms globally, Shopify aims to cater to both small and enterprise-level online stores, as well as anything in between.   A big factor that plays a role in Shopify's flexibility is its powerful, ever-evolving app store. Businesses that choose Shopify as a platform have access to an absolute goldmine...

e-Commerce Weekly News Highlights 12 April 2020

e-commerce weekly news highlights

How Your Local Business can be a Helper An inspirational piece of writing by Miriam Ellis on how local companies can help each other and their communities through the hard times. It gives some great examples, like how restaurants transitioned to drive-thrus and meal deliveries, to how wellness centers moved online by providing virtual...

Amazon in the Age of Crisis

amazon covid 19 crisis ecommerce-supply-chain

The world is holding its collective breath to see what the lasting effects will be from the current Covid-19 pandemic. Millions of jobs are at stake or already lost and trillions of dollars have disappeared from the world markets. Online retailers should be well-positioned to weather the storm yet supply chain issues, panic buying, and...

How to Increase Sales: Frictionless Ecommerce

"Successful ecommerce outcomes are shaped by understanding what consumers want and how they want it. The essence of frictionless shopping is making it easy for consumers to make a decision and check out." Are you making it easy for customers to purchase and return to your website? The key to successful online stores is...

Mailchimp Continues Its Transformation By Launching New AI Tools

" Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like...

Magento online stores compromised in the biggest campaign to date

Over the weekend, more than 2000 Magento stores were hacked. Security researchers describe this onslaught as the largest hacking campaign in the last five years.These stores fell victim to a Magecart attack, with hacker groups exploiting Magento's shopping cart system, allowing them to gain access to these stores and sowing malicious scripts inside these stores' source codes....

Is Artificial Intelligence The Next Step In Ecommerce?

"The COVID-19 outbreak has changed the way people perceive eCommerce. It is now their first choice when it comes to acquiring goods. As picky customers continue to browse through these online shops, the only platforms that offer the best customer experience will retain them and earn profit in the long haul. So, artificial intelligence will assume the...

Augmented Reality: The next big eCommerce trend?

Imagine an online store where customers can see the products they desire in front of them — interested in a new carpet? Plop it down virtually in your current living room to see how it will look surrounded by your existing furniture.  This might sound far-fetched, but it's real - and on the rise.

Top 5 Reasons Why Consumers Abandon Their Shopping Carts

" As far as online shopping goes, every ecommerce store has a cart-abandonment problem. And some of those lost shoppers simply can’t be converted — they weren’t all that interested in the first place, and no matter what you say, they’re not going to finish their purchase. " Shopping cart abandonment is the most...

Growing Your eCommerce Website

Starting your eCommerce journey is an exhilarating experience. Seeing your online store come together, with all your products ready to be sold to people all around the world, is truly exciting.   However, chances are that this excitement might quickly transform into disappointment, as you face issues such as low website traffic, minimal sales, and...

How To Optimize Your eCommerce Refunds

Over the past year, more than eighty percent of online customers stated that they wouldn't think twice to shun your store if you have an obnoxious refund experience. This demonstrates the immense and often underestimated impact that your store's returns experience has on customer procurement. However, if you do manage to get refunds right, your store...

How Smartphones Are Changing the eCommerce Industry

Smartphones have come a long way from gadgets that are used to call and text. Today's mobile devices resemble fully-fledged computers that can do everything — from create spreadsheets and facilitate virtual meetings, to shoot films and book flights. Because of new developments in smartphones, this has since paved the way for other industries to innovate too...

Review for ProMap ‑ Store Locator Shopify App by Secomapp

Adding a store locator map to your Shopify store has never been easier than with ProMap ‑ Store Locator by Secomapp, a Shopify app that requires zero coding to install and customize. The app comes pre-loaded with different preset styles, making it easy to switch to one that fits your needs. The app also...

Amazon Launches New Attack on Retail Rivals

"According to reports, the e-commerce giant is planning to set up over 1,000 mini-fulfilment centres in North America – this month alone, 100 new Amazon distribution facilities will open in the US and Canada." The addition of these new mini-fulfilment centres is an attempt to overthrow Walmart, by disregarding its shorter delivery times from...

eCommerce in the Metaverse

Retail giant Walmart has been spotted silently moving into the realm of virtual shopping with digital currencies. Earlier this year, CEO Doug McMillon stated "We are continuously exploring how emerging technologies may shape future shopping experiences." Walmart's move into the metaverse (proven by a slew of new patents and filings mentioning "virtual goods" and "digital currencies") might...

Amazon Buy With Prime – What does this mean for Shopify Merchants?

Last week, Amazon announced the introduction of Buy with Prime, a brand new initiative for Prime members that will grow the convenience of Prime shopping to online stores outside of Amazon. This is a momentous change to its business strategy that we believe was made to compete with fast-growing rival Shopify.  Online store owners who...

Tiktok and Fast Fashion. The next wave of social selling

Tiktok and Fast Fashion. The next wave of social selling

Tiktok continues to dominate the social media space with growth across all metrics. The short-form video app now has over 1 billion users, doubling its user base in the past twelve months. The bulk of this is made up of teenagers. TikTok's growth was not isolated to only users. Its revenue grew by over 70% to almost...

Why Video is Crucial in eCommerce

Video - for better or worse, has become a part of your life.  In recent years, almost all major social media platforms have made the shift to video over static images - the current biggest social media platform in the world, TikTok, consists exclusively of short and easily digestible videos. Other social media giants...

Cyber Weekend and 5 Key Tips For Online Retailers

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. Similar to Black Friday, this day is known for huge discounts and deals, making shoppers go on a spending frenzy. Cyber Weekend is an extension of this day, starting from Friday and concluding on Tuesday after Cyber Monday.

We Review SEO Booster Shopify App

We Review SEO Booster Shopify App

SEO Booster by Secomapp is the no1 ranked Search Engine Optimization app for Shopify. It is not difficult to understand that most e-commerce store owners feel overwhelmed by SEO. Search Engine Optimization can feel confusing at times, and one can easily get lost in all the technical terms and options.

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