fbpx
Wednesday, October 5, 2022

Marketing & Advertising

Home News Marketing & Advertising

International eCommerce with Shopify Markets

Following and using Shopify Markets from early access to its full-scale release has given us countless hours of experience with Shopify's solution to international eCommerce.  Simply put, Shopify Markets enables you to sell to consumers worldwide and makes complex issues around currency conversion, import taxes & duties, payment...

New TikTok eCommerce Features – Order Center & Shopping Ads

Starting out as a simple entertainment app, TikTok quickly took over the world and saw the opportunity to evolve its platform. First testing the waters with product discovery features, the app is now on its way to becoming a full-blown eCommerce engine. One of their latest announcements furthers this push - with two new eCommerce features putting...

AiTrillion Review: All-in-One Shopify Marketing Solution

AiTrillion is the world's first SaaS-based Artificial Intelligence enabled – all-in-one marketing solution for eCommerce merchants. All your marketing needs are catered for with the platform's extensive list of features. These features and tools help to increase customer lifetime value, improve consistency, and increase sales and revenue for your business. For a...

7 Major Benefits of Artificial Intelligence in Ecommerce Business

7 Major Benefits of Artificial Intelligence in Ecommerce Business

AI is a technology that helps entrepreneurs to develop an integrated product with decision-making and the ability to learn, improving business efficiency and profitability. The three main areas are data processing, natural language processing, and machine learning. The AI ​​implementation process begins with data collection, followed by understanding human and computer behavior and developing...

The Current and Future State of E-commerce

the current and future state of ecommerce

Where are we now and where are we heading The e-Commerce timeline has moved up significantly in just a few months by the Covid-19 epidemic. Online store development is the new gold rush with every company now having to look at ways to get online and fast. From your normal mom and...

Pinterest Launches New App With Shopify

Pinterest Launches New App With Shopify 2020

Turning your Shopify products into shoppable pins is going to be a lot easier going forward. Pinterest released info on the new app on 7 May 2020 where it listed exciting features that will be great news for merchants. Shopify store owners and marketers will now be able to upload their complete catalog into Pinterest, as shoppable...

Top Trending Products in the Coronavirus Pandemic

working-from-home-covid-19-crisis-ecommerce

Physical stores are closing their doors across the world due to the global crisis caused by COVID-19. Restaurants, bars, and clubs are suffering due to this global pandemic as people shy away from crowded public spaces. Malls are closing or forced to put in place social distancing procedures to help reduce the number of customers...

Top 11 Shopify Apps in 2022

Managing an online store is no easy task. There's a ton to keep track of, including orders, email marketing, speed optimization, and much more.  Shopify's App Store is loaded full of powerful options to help you manage your store, but the sheer quantity of options can be overwhelming when you're first starting out.

Augmented Reality: The next big eCommerce trend?

Imagine an online store where customers can see the products they desire in front of them — interested in a new carpet? Plop it down virtually in your current living room to see how it will look surrounded by your existing furniture.  This might sound far-fetched, but it's real - and on the rise.

eCommerce in the Metaverse

Retail giant Walmart has been spotted silently moving into the realm of virtual shopping with digital currencies. Earlier this year, CEO Doug McMillon stated "We are continuously exploring how emerging technologies may shape future shopping experiences." Walmart's move into the metaverse (proven by a slew of new patents and filings mentioning "virtual goods" and "digital currencies") might...

Top Email Marketing Services For eCommerce

When it comes to online marketing, email is on top. Delivering higher rates of interest than any other marketing type, email is your key to building a dedicated database of faithful customers. Jumping into the world of email marketing, the pure amount of options available can be extremely overwhelming, with each...

Top 7 Mistakes to Avoid When Starting Your First Online Store

Top 7 Mistakes to Avoid when starting your first Online Store

New store owners have a lot on their plate when it comes to running their online stores. Design and Development of the store, inventory management, customer satisfaction, payments, and shipping are only a few tasks that take up valuable time when starting out. Only between 5 and 10% of online stores succeed long term, and...

BigCommerce Expanding into Spain and Germany

BigCommerce is furthering its presence into Europe, recently announcing that they are expanding into Germany, Mexico, and Spain too. This means merchants in these areas will now be able to incorporate locally preferred payment methods & gateways in their online stores. These local merchants can now use BigCommerce to build and scale their B2C and B2B businesses...

Growing your online store: Influencer Marketing

Influencer marketing is popular because it works. Speaking to your target audience through an influencer is an amazing way to get your website to explode in popularity. With proper research and brand identity, your product could become a household name overnight. However, there are many pitfalls in this venture - as of course, if...

Mailchimp Continues Its Transformation By Launching New AI Tools

" Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like...

TikTok Rolling Out Search Ads For Specific Partners

TikTok Rolling Out Search Ads For Specific Partners

The social media platform recently started testing ads in search results, with a full roll-out not far off. Store owners are always looking for new ways to reach customers. Tiktok is currently the hottest social media platform, with staggering growth over the past year. The social media app has over one billion active users...

Ecommerce Trends in 2021

In 2020, eCommerce's growth was catapulted due to circumstances, causing a hyper-inflation in advancements, boosting digital evolution by years in the span of a few months. To say 2020 was different, would be the understatement of the year. Stores flocked to digital platforms, coffee tables turned into conference rooms, business and retail has been...

Cyber Weekend and 5 Key Tips For Online Retailers

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. Similar to Black Friday, this day is known for huge discounts and deals, making shoppers go on a spending frenzy. Cyber Weekend is an extension of this day, starting from Friday and concluding on Tuesday after Cyber Monday.

What Shopify Store Owners Need To Know About Shopify Audiences

Shopify continues its constant metamorphosis by spreading its wings into the advertising sector. Development on this new feature started shortly after Apple announced new iPhone features that will limit Facebook's ability to collect data from apps. According to analysts, these changes will cost Facebook around $10 billion in revenue this year alone. Google also recently announced that...

Link in Bio Tool Linkpop Launched by Shopify

Link in Bio Tool Linkpop Launched by Shopify

Shopify continues to expand its add-on services to users with a new tool called Linkpop. The new service allows social media influencers, creators, and store owners to sell their products through their own Linkpop page. Credit Shopify Linkpop also allows users to include links to content like blog posts or...

Top Posts

Favorites