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Pinterest Launches New App With Shopify

Pinterest Launches New App With Shopify 2020

Turning your Shopify products into shoppable pins is going to be a lot easier going forward. Pinterest released info on the new app on 7 May 2020 where it listed exciting features that will be great news for merchants. Shopify store owners and marketers will now be able to upload their complete catalog into Pinterest, as shoppable Pins. No more messing about with code or extra development. This app is the only connection you need between your Shopify Store and your Pinterest profile. This will help expose the products to a gigantic potential new audience.

Shopify Product Pins
Shopify Product Pins

The old version of the app allowed shop owners to create ads but the new app simplifies the integration and also includes organic listings. This is great news for the over 1 million merchants on Shopify as it provides an easier way to reach over 360 million Pinterest users.

The App also adds a Shop tab in the merchant’s Pinterest profile, which increases the chances of customers discovering products when visiting their profile.

Pinterest Shopify App features

  • Seamless Tag Installation
  • Catalog Ingestion
  • Daily Product Data Updates
  • Ad Buying Dashboard
  • Shop Tab In Pinterest Profile
  • Advanced Reporting

“By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase. The number of Pinners who have engaged with shoppable Product Pins has increased by 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalog feed uploads increased 144% in the first quarter of the year.” Full article: Pinterest launches Shopify partnership

Pinterest as an Online Mall

Pinterest Shopping Guides
Pinterest Shopping Guides

This new partnership continues to show the company’s drive to become an online shopping destination of choice. This should also have a positive effect on their ad revenue long term as shop owners increase ad spend. Pinterest has seen a significant increase in traffic since the start of the pandemic and this partnership will help boost engagement with shoppable pins even further.

Pinterest launched its verified merchants in late March 2020 and added more features such as Shop from a Board, Shop From Search, and Shop from pins and Style guides which appears when a user searches generic terms.

The app itself is free and you will be able to get organic exposure but you’ll have to pay per click for ads that drive users directly to your store. Setup is easy and once installed you’ll be able to access the new dashboard where you can begin pushing your listings through to Pinterest.

Up to Date product data will be pushed through to Pinterest so any pricing or product updates you make in-store, will be live on your social media profile.

Installation Steps

  • Install Pinterest App from the App store
  • Add Tag to your Shopify store
  • Upload Product Catalog incl Price, Availability & Product Description
  • Publish In stock products to Pinterest

Shopify is continuing to innovate and this together with many new initiatives (such as the Shopify App) is welcome news for merchants as it provides an extra channel to reach new customers. The Pinterest App will help to drive more traffic to store owners, which needs all the help they can get in these trying times.

The app is currently available in the US & Canada. Other regions such as France, UK, Australia to follow shortly.

Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.

Jeremy King, SVP of Technology, Pinterest

More on Pinterest:

“Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically “ideas”) on the World Wide Web using images and, on a smaller scale, GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and had 300 million monthly active users as of August 2019. Pinterest, Inc. is based in San Francisco and is listed on the New York Stock Exchange.

Development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010. Nine months after the launch the website had 10,000 users. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. The launch of an iPhone app in early March 2011, brought in more downloads than expected. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-iPhone users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.” Source: Wikipedia


Top Trending Products in the Coronavirus Pandemic

working-from-home-covid-19-crisis-ecommerce

Physical stores are closing their doors across the world due to the global crisis caused by COVID-19. Restaurants, bars, and clubs are suffering due to this global pandemic as people shy away from crowded public spaces. Malls are closing or forced to put in place social distancing procedures to help reduce the number of customers in the store at any one time. The effects on the economy, jobs, and oil prices have been devastating.
A record 3.3 million Americans filed for unemployment benefits in the final week of March 2020; the highest previous record being 695,000 in 1982. This increased to over 6.6 million one week later.

47 million workers are being laid off in the world’s largest economy. A devasting number that will have a ripple effect on other regions as US consumers decrease spending.

Online Retailers to the Rescue


online shopping google trends
Online shopping trend over the past 12 months

In all this carnage one would think that the e-Commerce industry’s hour has arrived. And in most cases that is true. There has been a large spike in sales for what is seen as essential items, as worried consumers prepare for the worst. People have been infamously stockpiling toilet paper since the early days of the outbreak. Staples such a bread, eggs, milk and toiletries have helped boost essentials retailers’ sales by as much as 120% compared to the same period in 2019. Amazon & Wallmart has seen impressive sales with the supply chain buckling at times.

increase in home fitness equipment covid 19
Increased demand for home fitness equipment due to COVID-19

Sellars of home fitness equipment such as weights, home exercise bikes, yoga mats saw record sales as gyms shut down due to safety concerns.
The effects of forced social distancing have meant that people are looking at more ways to stay fit and fight boredom at home.

Products in demand for the home

Many parents are coming to terms with the new reality of having kids at home fulltime. The challenges of working from home and looking after one’s children have driven many parents up the wall. The sales of indoor and outdoor goods have seen an impressive spike in numbers with table tennis & pool tables being some of the popular items. Xboxes and Playstations have also been flying off the shelves.

Fears of a recession, or even the possibility of depression, are sparking an increase in sales for home and garden items. Especially the sale of seedlings and seeds such as tomatoes, spinach, and carrots has been popular with consumers. Two of the world’s largest producers of seeds has stopped taking new orders as demand spiked.

There has been a marked increase in sales of electric goods as shoppers rushed to buy laptops, printers, and desks to help improve their home office.
Interest and sales of remote working tools are up 150% YoY. Meeting tools such as Zoom burst onto the scene, eclipsing well-known industry favorites such as Skype and Microsoft Teams

Zoom vs Skype Search Trend 2020
Zoom vs Skype Search Trend 2020

The Biggest e-Commerce Losers

The fashion industry has taken a big knock in sales with a 51% decline compared to the same period last year. Luxury goods have experienced a similar slump in sales and many brands are canceling events and launches.

Online search volume for flights, hotels and accommodation bookings has been hardest hit. With the lockdown affecting over half the planet, the sector saw a decrease of 37% YOY. Omnichannel retailers(with both physical and online stores), has also seen a drop in sales with many forced to close.

The current environment will impact the world of offline and online sales for years to come. Many industries have been devasted that looked invisible a few months ago. For others more suited for social distancing, lockdowns and working from, it has become a boom time.

An Opportunity in the Disruption

There will be more economic shocks to come in the months ahead yet there will also be opportunities in the chaos. From the Choas comes new birth

Just take a look at the industries born out of the last economic crisis of 2008:

  • WhatsApp,
  • Groupon
  • Instagram
  • Uber
  • Pinterest
  • Slack
  • Venmo
  • Square

It makes one wonder what new innovative services or products will become “essential” in the years to come.

The Robot industry will potentially be one of the biggest winners. There has been an increase in demand for Service Robots in particular as companies look for contactless solutions. Delivery drones, autonomous guide robots, and cars even food preparation robots that will allow the food industry to operate 24/7. Flippy the Fast Food Restaurant Robot is one good example.

The e-Commerce world will have to adapt and get stronger but it will almost certainly play a significant part for the foreseeable future

What do you think will be the next big service or product in the e-Commerce space? Who will be the companies that take the initiative in the next decade? Tell us in the comments section below.

Shopify Email Launched Globally

shopify email service launched

Shopify has announced the launch of its new email service, Shopify Email. It is free of charge for all their merchants until the 1st of October 2020.

This is good news for all shop owners, as up to this point one had to use other 3rd party email service providers. No respectable store owner can run a professional website using a Gmail or yahoo address. It lacks professionalism and does not build trust in the brand. Shopify is plugging a big gap in its product offering for merchants with this new feature. It is much easier launching your email within your store, than using another hosting company and having to struggle with DNS settings, etc.

There have often been issues with bad integrations with 3rd party apps that have frustrated many users. This also removes the fear of contacts being copied by unscrupulous App developers.

At this time it is still not known if it will be including important features such as DKIM and DMARC alignment into this new service.

No Setup Required, Fewer Hassles

It does not require any setup and works in your dashboard under the Marketing tab. This is a big plus for users who might not be tech-savvy or those frustrated by constantly struggling with email issues. Who among us has not had issues with constant requests for our passwords or having to call tech support every time your mailing program updates?

Shopify takes on Newsletters Giants

The new services also come with a host of extra benefits in direct competition with newsletter services providers.

One of the most exciting features is templates, which make it easy for users to setup up stunning email campaigns in seconds. The designs look clean and simple as well as easy to update. I’m not sure how much customization is allowed but that might be a good thing when it comes to responsiveness and compatibility.

Built-in Templates

Another compelling feature is that the templates will automatically pull in your company logo, colors, and fonts. This will ensure that your brand identity in your marketing emails is aligned with your store

Shopify already offers powerful analytics data and this is now brought through to the Email section. You will be able to track insightful info about your email campaigns. This is is a must if you want to understand what is working and what needs improvement.

Shopify is taking on the big guns in email marketing by including attributes that used to be the sole domain of the likes of Mailchimp and Active Campaign. Tools such as the ability to segment your users by spending habits in your store will be a fan favorite with merchants. Shopify Emails might be one of the reasons for the split in 2019 between Shopify and Mailchimp as the latter must have seen this as direct competition for their core business.

Extra features, such as the ability to schedule emails and more advanced templates, will be rolled out in the future.

What is the cost of Shopify Emails?

Pricing at first glance looks affordable. Your first 2500 emails are free (although it is not clear if this is per month or lifetime). After that, it will cost you $1 per 1000 emails. This is very generous considering that for now there seems to be no limit to the number of subscribers.

This is certainly an exciting addition to Shopify’s product offering. It also comes in a time when merchants need all the tools they can get to help retain customers and reach new ones. Shopify Emails will also make it a much more attractive offer for new customers who prefer a one-stop solution.

What this means for all the Newsletter Apps in the Shopify ecosystems is another question altogether.

Competitors like Bigcommerce will be keeping a close eye on developments such as this. Up to know they have only offered email forwarding but this might change if the new feature becomes more popular.

This is, however, a positive move from Shopify as they continue to expand on the list of services that come with their e-Commerce solution. It is exciting to see that the Ottawa based e-Commerce giant continues to update and improve its product offering.

Click here for the full article on the Shopify Blog: Shopify Email Is Rolling Out Now and Completely Free Until October 1, 2020

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