fbpx

Marketing & Advertising

Home News Marketing & Advertising

Top Email Marketing Services For eCommerce

When it comes to online marketing, email is on top.

Delivering higher rates of interest than any other marketing type, email is your key to building a dedicated database of faithful customers.

Jumping into the world of email marketing, the pure amount of options available can be extremely overwhelming, with each platform promising something new and extraordinary.

Let us guide you through the very best options available on the market right now, looking at features and functionalities that differentiate each from the next.

In order to elevate your online business, these email marketing services have to be at the top of your list:


#1 AWeber

AWeber is a cornerstone in the world of email marketing, known for being reliable and very affordable. AWeber has existed for more than 20 years, and it is believed to be one of the first email marketing solutions.

The main selling point for AWeber is the affordable prices for companies with smaller email lists. AWeber promises professionally designed email templates, guaranteed to impress clients and start nurturing an ever-growing clientele.

Another key feature AWeber is sought after for, are their high rates of email delivery. In the world of email marketing, this is arguably the most important factor; what use are emails that don’t end up in your client’s inbox? AWeber is known for its unprecedented delivery rates, claiming to be the best in the business in this aspect. With a dedicated deliverability team, AWeber’s claims are more than just hot air; they ensure all your emails are delivered.

With a total of six plans, AWeber offers many solutions that change in features and price depending on your number of subscribers. Unless you’re looking to go with the most expensive plan, prices will range between $19 and $149 billed monthly. Annual and quarterly billing options are also available if monthly payments won’t work for you.

Offering a total of six plans, AWeber is extremely flexible, allowing you to pick the package that perfectly suits your business. The plans’ prices grow as you go from the bottom to the top packages, ranging between $19 and $149.

We have written an extremely detailed review of AWeber. Check it out to see if this option is the one for you.

#2 MailChimp

Originally exclusively an email marketing service, MailChimp has also spread its roots in recent times, offering services such as landing page creating and other advertisement options.

Even though MailChimp has started to spread its wings, its email marketing service is still grounded as one of the best.

MailChimp is one of the email marketing giants, with millions of users worldwide. MailChimp makes use of this by collecting data to provide beneficial insights to keep refining all their clients’ email strategy.

The key features that define MailChimp’s strengths are its huge amount of third-party application integrations. These integrations allow you to shape MailChimp to fit your email strategy perfectly.

A few of the most powerful integrations include Shopify, Facebook, and WordPress. For example, MailChimp’s Shopify integration prompts store visitors to subscribe to your email marketing directly from your E-commerce site. 

Slightly less flexible than AWeber, MailChimp gives users the option of four different pricing plans to choose from. Ranging from a free option to around $300, each option’s price scales with the number of email contacts you plan on using.

If you’re torn on deciding between MailChimp or AWeber, check out this article where we compare the strength and weaknesses of the two in detail.

#3 SendInBlue

A straightforward email marketing service, SendInBlue is the go-to choice for beginners. 

Using an intuitive drag-and-drop email editor, less technologically experienced users will have an easy time creating and customizing their email campaigns. This simplicity should not be viewed as restrictive for experienced users, as the editor can still produce professional-quality campaigns.

Even outside of designing, SendinBlue also uses beginner-friendly automation tools that allow users to send emails, construct workflows for automatic follow-up emails, and segment email recipients. Using artificial intelligence, SendInBlue can also determine the best time to send bulk emails, ensuring the highest possible deliverability rates.

SendInBlue offers arguably the best free option of email marketing services, as it allows you to make use of most of their features, only being restricted by an email cap of 300 per day. This allows you to rigorously test every aspect of the software to see if it is worth paying for. The basic premium plan starts at $25 per month. Recently, they also added features like a landing page builder, CRM, live chat, and Facebook ad integration, giving you even more bang for your buck.

#4 Constant Contact

A lesser-known option, Constant Contact, is fastly growing as a potential pick for businesses. Following SendInBlue, Constant Contact also focuses on a beginner-friendly experience.

This service has a super intuitive interface, allowing you to easily manage your email templates, contacts, marketing calendar, and much more.

Taking inspiration from MailChimp, Constant Contact also provides incredibly useful third party integration. Key integrations include powerful eCommerce integrations for platforms like eCommerce and WordPress. 

Providing one of the longest free trials, a full 60 days, you have more than enough time to test the waters before you invest.

#5 HubSpot

HubSpot is quickly becoming one of the biggest names in email marketing. With a large list of useful features, HubSpot aims to breach the gap between beginner and intermediate users, with optional but advantageous features.

Catering to newer users, HubSpot also makes use of a drag and drop editor, adding on to their large library of beautiful pre-made templates (which you can also customize.)

The key to boosting conversion through email marketing is creating enticing and alluring emails, leading recipients to click through to your website.

The email editor allows you to use any of your email subscriber’s contact information to automatically display personalized information in email content, subject lines, and links.

HubSpot also utilizes A/B testing (also known as split testing.)

These insights given to you by split testing are very beneficial to see which of your campaigns perform the best and tell you why.

HubSpot offers an amazing free option, allowing you to send up to 2000 emails for free monthly. After that, upgrading your plan starts at $50 per month.

#6 ConvertKit

ConvertKit is the best email marketing option if you are promoting an eCommerce website.

ConvertKit makes use of pre-made templates, which you can use to customize to fill in your campaign’s information. This is ConvertKit’s weakest aspect, as these pre-made designs tend to be quite lackluster, although they could still get the job done. 

The reason why ConvertKit is the best solution for promoting eCommerce websites is their focus on building campaigns with integrations for landing pages, eCommerce platforms, and other membership sites.

If you are focused on selling products and don’t mind simple emails without distracting elements, this is the solution for you.

As with other email marketing solutions, your subscription price is based on the number of emails you send.

#7 GetResponse

This marketing platform places heavy emphasis on its user-friendly interface. This makes the whole process, from importing your email contact list to finally sending your campaigns, silky smooth.

Their email editor also allows the insertion of custom HTML code, allowing you to customize your campaigns pixel-perfectly. The editor also has mobile optimization, ensuring that your newsletters will look just as good on both phones and desktops alike.

GetResponse is also known for having handy 24/7 support over live chat and email. This is very reassuring; if you ever have any questions, they are there for you.

As with most other email marketing services, the subscription price of GetResponse is determined by the number of clients you will be sending emails to.

#8 Drip

Drip is an email marketing service designed to be used for eCommerce businesses. Drip prides itself in its seamless integration with top eCommerce platforms like Shopify and WooCommerce.

This email marketing service makes use of CRM data to craft personalized marketing experiences to boost engagement and build customer loyalty greatly. 

Drip gives you profound insights into customer habits. You’ll have the ability to tag each action a user performs to get the complete story for every customer. 

This makes it plausible for you to segment your email list based on clicks, previous purchases, opened emails, and much more. Drip specializes in exceptional personalization for each eCommerce customer. These personalized operations will help you develop trust and generate long-term customer devotion.

Drip offers a free 14-day trial before investing in a subscription, the cheapest being $49 per month. This price increases with the number of clients on your email list.

Conclusion

To get the most out of email marketing, you will need to pick a service that provides contemporary features. These features are crucial if you seek success via email marketing in any way, and not using them will put you at a clear disadvantage over your competitors.

Key features are:

  • Automation Sequences
  • Email List Segmentation
  • Specifically targeted email strategies

These features also exist to boost your revenue and save you the precious time of manually scheduling these emails. Reading through the list above, you can determine which platform is the best fit for you.

We trust that this list will guide you as you embark on your email marketing journey to elevate your business above your competitors.

Have any questions regarding email marketing? Let us know in the comments below.

Mailchimp Continues Its Transformation By Launching New AI Tools

White cyborg finger about to touch human finger on dark background 3D rendering

Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like before, though, the company’s main goal is to make all these features easy to use for small business users. “

Mailchimp continues setting its transformation in motion, launching a number of AI-powered tools to help their customers. These tools are claimed to give small businesses access to the same capabilities their large competitors use.

These tools include forecasting tools to aid behavioral targeting, allowing business owners to see what products are most likely to be bought by different groups of prospects. As well as an AI-backed designer, to help business owners design personalized visual assets.

Click here to read the full article: Mailchimp Launches New AI Tools as It Continues Its Transformation to Marketing Platform

Ecommerce Trends in 2021

In 2020, eCommerce’s growth was catapulted due to circumstances, causing a hyper-inflation in advancements, boosting digital evolution by years in the span of a few months.

To say 2020 was different, would be the understatement of the year. Stores flocked to digital platforms, coffee tables turned into conference rooms, business and retail has been turned on its head.

The magnitude of storefronts migrating to a digital platform last year, has never been seen. Before 2020, prospects were already on their way to steadily becoming digitally dependant, even while shopping. Now, after growing used to social distancing and limited travel, customers have grown accustomed to having their retail wishes granted at the push of a button. 

As a result, brands have had to improve their digital presence, as online interactions grew from around 42% in 2019, to 60% in 2020.

Taking the US as an example, research from McKinsey shows the shocking number of customers preferring new, online brands over old retail ones. Over 75% of Americans switched to digital shopping alternatives due to convenience, safety, and reliability. Of course, safety also plays a large role in this huge increase, as the fear of COVID-19 led customers to choose the safe, contactless method of online shopping.

Learning from last year, let’s take a look at the predicted changes and trends coming up in 2021.

The merge of social media and eCommerce

As social media and eCommerce continue to morph together, social media platforms will continue to build on the fantasy of “seamless” shopping. This transformation is prevalent in multiple social platforms over the last few years, including Facebook and Instagram’s marketplace. In 2021, we expect to see brands take it one step further, adopting even more eCommerce capabilities. 

This social media takeover further cements eCommerce as the go-to choice for Millenials and Gen-Z, the main social media users. 

The shift to social media will also challenge brands to re-think traditional definitions, such as “frictionless shopping,” expanding the definition to now include effortless checkouts directly from social media apps.

Delivery: the new normal?

Understandably, delivery services have become extremely popular this year. For example, Uber Eats and Amazon have warped the way customers order food or groceries. Even these huge companies were straining throughout the year to meet demands during the pandemic height.

Now, as the fear of retail shopping translated to the increase of online shopping, people have gotten used to convenience. It’s clear to see the delivery of online goods isn’t slowing down. On the contrary, 2021 might yield the need for even more delivery services. As partnerships with last-mile delivery services will become more common as retailers seek to leverage their physical stores to fulfill locally placed online orders. 

A turn of tides: Retail copying eCommerce

Even though eCommerce was king this year, retail branches aren’t going anywhere. As with most things this year, retail stores are also transforming. As opposed to the traditional design mentality of eCommerce stores mimicking the retail experience, this year has caused retailers to do the exact opposite. Major retailer Walmart has already started morphing their physical stores by taking inspiration from online shopping. These changes help apply the eCommerce concept of “seamless shopping” to physical stores.

Along with this, the synergy between retail and online stores are also growing, as delivery methods such as Buy Online, Pickup In-Store is becoming familiar components of shopping culture. Continuing these technologies’ support, convenient features such as contactless checkout and queue management will also become key. 

Sourcing customers through Artificial Intelligence

Arguably one of the most important and fastest-growing technologies of the current age, artificial intelligence is also extremely beneficial for eCommerce.

AI is already being used in eCommerce to make smart product suggestions, help shoppers envision products better, and support you with customer inquiries. In 2021, AI is going to assist you in finding your customers too.

Utilizing intelligent algorithms, current trends will be analyzed and compared to your products, customer behavior, and sales channels to help you adjust your products for maximum exposure. Getting your hands on this technology will result in enormous profit boosts with minimal effort.

ReCommerce, giving your old belongings a new home online

ReCommerce, or second-hand commerce, is expected to see a revival next year. eCommerce experts claim that the second-hand market is expected to double within the next five years.

With customers becoming more aware and motivated by product sustainability, the reselling of luxury items will shape the reCommerce industry’s future. This exciting new eCommerce trend holds great potential for any entrepreneurs looking to start a reselling business.

Conclusion

There has never been a better time to dive into eCommerce. If any of the listed upcoming trends tickled your inspiration, let us help you show your idea to the world. 

Top Posts

Favorites

Print On Demand with Shopify and Printify

The idea of starting a print-on-demand business is one that many people find enticing.  This business strategy alleviates several...