What Shopify Store Owners Need To Know About Shopify Audiences
Shopify continues its constant metamorphosis by spreading its wings into the advertising sector. Development on this new feature started shortly after Apple announced new iPhone features that will limit Facebook's ability to collect data from apps. According to analysts, these changes will cost Facebook around $10 billion in revenue this year alone. Google also recently announced that...
International eCommerce with Shopify Markets
Following and using Shopify Markets from early access to its full-scale release has given us countless hours of experience with Shopify's solution to international eCommerce. Simply put, Shopify Markets enables you to sell to consumers worldwide and makes complex issues around currency conversion, import taxes & duties, payment...
TikTok Rolling Out Search Ads For Specific Partners
The social media platform recently started testing ads in search results, with a full roll-out not far off. Store owners are always looking for new ways to reach customers. Tiktok is currently the hottest social media platform, with staggering growth over the past year. The social media app has over one billion active users...
Shiba Inu Launches SHIB Metaverse
Popular cryptocurrency coin Shiba Inu announces the launch of its own metaverse together with the sale of virtual plots of land. The development of Shib: The Metaverse comes as many other role players in the metaverse space continue to roll out new developments in the virtual world. The Shiba Inu team will offer 100,595...
MailerLite Launches Extensive Upgrade
Every online merchant knows how vital email marketing is to their business. An effective email marketing strategy is key to e-commerce success. MailerLite has been a popular service for online stores, and the latest update of the company will do a lot to keep current users happy and attract new customers.
Link in Bio Tool Linkpop Launched by Shopify
Shopify continues to expand its add-on services to users with a new tool called Linkpop. The new service allows social media influencers, creators, and store owners to sell their products through their own Linkpop page. Credit Shopify Linkpop also allows users to include links to content like blog posts or...
Walmart Aims to Boost Conversion Rates with a new tool, Choose My Model
Walmart announced the new AI-enabled feature that gives shoppers the ability to choose a person that matches them in height, skin tone, and body shape. The retail giant will be rolling out the feature to more brands and products in the coming months. Future features will also include the ability for customers to upload their own photos...
Top 7 Mistakes to Avoid When Starting Your First Online Store
New store owners have a lot on their plate when it comes to running their online stores. Design and Development of the store, inventory management, customer satisfaction, payments, and shipping are only a few tasks that take up valuable time when starting out. Only between 5 and 10% of online stores succeed long term, and...
AiTrillion Review: All-in-One Shopify Marketing Solution
AiTrillion is the world's first SaaS-based Artificial Intelligence enabled – all-in-one marketing solution for eCommerce merchants. All your marketing needs are catered for with the platform's extensive list of features. These features and tools help to increase customer lifetime value, improve consistency, and increase sales and revenue for your business. For a...
Top 7 eCommerce Digital Marketing Trends to Watch in 2022
The world of e-commerce is growing and changing at a frenetic pace, and the speed of change is not slowing down in 2022. Store owners already have a lot on their plate with managing their online stores, fighting off the competition, keeping customers and suppliers happy, and marketing their products. That leaves little time...
eCommerce in the Metaverse
Retail giant Walmart has been spotted silently moving into the realm of virtual shopping with digital currencies. Earlier this year, CEO Doug McMillon stated "We are continuously exploring how emerging technologies may shape future shopping experiences." Walmart's move into the metaverse (proven by a slew of new patents and filings mentioning "virtual goods" and "digital currencies") might...
BigCommerce Expanding into Spain and Germany
BigCommerce is furthering its presence into Europe, recently announcing that they are expanding into Germany, Mexico, and Spain too. This means merchants in these areas will now be able to incorporate locally preferred payment methods & gateways in their online stores. These local merchants can now use BigCommerce to build and scale their B2C and B2B businesses...
Why Video is Crucial in eCommerce
Video - for better or worse, has become a part of your life. In recent years, almost all major social media platforms have made the shift to video over static images - the current biggest social media platform in the world, TikTok, consists exclusively of short and easily digestible videos. Other social media giants...
Cyber Weekend and 5 Key Tips For Online Retailers
Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. Similar to Black Friday, this day is known for huge discounts and deals, making shoppers go on a spending frenzy. Cyber Weekend is an extension of this day, starting from Friday and concluding on Tuesday after Cyber Monday.
Augmented Reality: The next big eCommerce trend?
Imagine an online store where customers can see the products they desire in front of them — interested in a new carpet? Plop it down virtually in your current living room to see how it will look surrounded by your existing furniture. This might sound far-fetched, but it's real - and on the rise.
Growing your online store: Influencer Marketing
Influencer marketing is popular because it works. Speaking to your target audience through an influencer is an amazing way to get your website to explode in popularity. With proper research and brand identity, your product could become a household name overnight. However, there are many pitfalls in this venture - as of course, if...
eCommerce With TikTok
Social media giant TikTok has recently revealed their plans to explode its diversification into the world of eCommerce. This will allow brands to use the culture-shaping impact and reach that this app has proven to have. What is TikTok? TikTok, owned by tech mega-corp ByteDance, is...
Affiliate Marketing With Shopify
As one of the biggest e-commerce platforms globally, Shopify aims to cater to both small and enterprise-level online stores, as well as anything in between. A big factor that plays a role in Shopify's flexibility is its powerful, ever-evolving app store. Businesses that choose Shopify as a platform have access to an absolute goldmine...
Ecommerce Trends in 2021
In 2020, eCommerce's growth was catapulted due to circumstances, causing a hyper-inflation in advancements, boosting digital evolution by years in the span of a few months. To say 2020 was different, would be the understatement of the year. Stores flocked to digital platforms, coffee tables turned into conference rooms, business and retail has been...
Mailchimp Continues Its Transformation By Launching New AI Tools
" Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like...
