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Wednesday, April 14, 2021

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How to Increase Sales: Frictionless Ecommerce

“Successful ecommerce outcomes are shaped by understanding what consumers want and how they want it. The essence of frictionless shopping is making it easy for consumers to make a decision and check out.”

Are you making it easy for customers to purchase and return to your website? The key to successful online stores is making it easy to do. This concept isn’t mutually exclusive to only ecommerce websites, but it’s especially critical.

The goal of frictionless ecommerce is sales. Focus on removing obstacles that stop sales, your conversion rates will flourish..

Read the full article here: How to Increase Sales to an Ecommerce Site

What’s Next for Ecommerce and Online Shopping?

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FutureOfEcommerce_EcommerceDevelopment

The devastating economic consequences of the pandemic cannot be overstated, with millions of businesses being crippled or even closing their doors. However, out of the ashes of fallen retailers, Ecommerce rose and shined like a phoenix. The popularity of online marketplaces has grown monumentally over the last year, but what does the future have in store?

“Collaboration has always been the name of the game in ecommerce, and 2020 has made that more true than ever. The next several months are going to be a crucial period in ecommerce history, determining who the viable players will be for the next generation of virtual shopping.”

Shopify: Becoming Antifragile

“Much remains uncertain but what I can say for sure is that Shopify has entered a new box. The role we play in the world of commerce has become clearer: we help entrepreneurs become successful merchants. More merchants survived the pandemic than would have without us. Outside of our four walls (ha!) people now understand what Shopify does and what we care about. We are certainly less underestimated. But what’s also certain is that Shopify is more important than ever and in a better position than ever before. We are taking 2020 in stride and finding ways to thrive in the face of so much change. “

Some things profit from shocks, they excel and improved after being exposed to disorder. In spite of the ubiquity of this phenomenon, there is no word meaning the exact opposite of fragile. Nassim Nicholas Taleb coined this term as “Antifragile”.

Shopify has embraced all of the shocks that 2020 has thrown in their way thus far, applying Taleb’s concept and growing from the disruption.

Click here to read the full article: Thriving on Change

Sales Reps and Shopify Guide

How to empower your sales team to securely sell more, faster.

As a business owner, you always have one question on the tip of your tongue.

“How do I increase my sales revenue?”

Many salespeople spend a lifetime chasing down this goal and still ultimately failing.

What many salespeople fail to recognize is that right now, we are in the digital age. You cannot continue using sales strategies from the past while holding thumbs that it also applies to this new digital world.

You have to move where your customers are. Online.

Taking your business online is undoubtedly a bright marketing move. 

Now you might be wondering, how do sell my products online?

The answer is simple. Shopify

Shopify is an unbelievable online retail platform. Here are some ways that you can boost your sales sky-high by using it.

Shopify referral widget integration - InviteReferrals

A delightful customer experience

Your website’s look is crucial, as depending on it, most users will stay or leave within the first few seconds of visiting. Out of the box, Shopify gives you access to a few default templates, which, to be honest – are lackluster.

Your best shot would be getting help from a web design company, ensuring that a gorgeous site greets your website visitors. 

50 Best Shopify Stores to Inspire New Entrepreneurs in 2020
Image Source: Shopify

Locate sales weaknesses in your business using Shopify’s detailed analytics.

A big part of the sales-battle consists of is figuring out what works and what doesn’t. Taking a step back and then correcting these unsuccessful attempts is the key to sales success. 

Luckily, Shopify provides users with extremely detailed analytics, focusing on improvement and optimization.

Shopify analytics vs Google Analytics: which offers better ecommerce data?
Image Source: Littledata

Providing you with these stats, you’ll be able to identify:

  • Sales by the hour, month, or week
  • Sales by location
  • Payment methods used
  • And countless other statistics.

Third-Party Shopify apps can help supercharge your sales team.

As countless businesses exist to fill a niche, many online stores possess unique requirements.

This is where apps come into the frame. Shopify’s built-in app store allows you to stretch your online reach even further by giving you access to applications that will easily extend and improve functionality.

An example of a useful Shopify app is Repsorder: Reps Commission.

Before this app, it wasn’t easy to receive the reps’ orders, calculate their commissions, grant them critical data from your Shopify store, etc.

Luckily, Repsorder exists to make this process a lot less tedious for Shopify store owners and their sales reps.

Admin can set the percentage commission they wish to offer so your sales reps can earn commissions from every order you place.

Commissions are automatically generated, so you don’t have to waste precious time going through each order. This way, there is clarity on both sides so that sales reps and store owners don’t have to wait until month’s end to see what they are owed.

This app is perfect for growing eCommerce businesses with sales reps, as it makes ordering, tracking analytics, and getting commissions easy!

Let’s run through a few of the key features Repsorder provides.

Setting commissions percentage

Commissions can be specified per individual product, collection or can be applied across the whole store. This makes it extremely easy to manage commissions, editing them with just a few clicks.

Commission groups can also be created, allowing you to assign various commissions to various sales reps.

Simple and easy ordering for sales reps.

Repsorder gives you access to super simple order forms, allowing a seamless experience between sending orders. Thanks to the app’s integration with Shopify, products’ inventory will always be kept up to date, allowing you to supply customers with accurate stock-keeping information consistently.

Detailed analytics

This app keeps track of all relevant sales information. This includes a detailed list of which rep is owed, showing you which reps are performing the best and worst, while also syncing all this data with Shopify’s already useful analytics.

Super helpful customer support

Have any questions regarding the app? Repsorder’s amazing support team leaves no questions unanswered, responding to emails within a few hours, sometimes even in a few minutes! 

Repsorder: Reps Commissions App Pricing

The Repsorder app gives you the flexible choice of four subscription plans. The basic plan starts at a low $15 per month, allowing up to 3 sales reps while still giving you access to all the app features.

Going up the pricing ladder, the only thing that increases is the amount of sales reps allowed, capping out at 20 sales reps for $60 a month.

The basic plan’s low cost makes this app great for small businesses looking to simplify ordering, calculating commissions, and tracking analytics.

The app also gives users a free 14-day trial run, to test the waters and see if this app fits them.

Repsorder Customer Reviews

We can talk about features and functionalities all day, but let’s see how this app has affected real businesses.

Hayes Bicycle B2B

Rating: 5/5 Stars

“Our business uses this app to allow sales reps to place orders for our customers directly from our B2B (business to business) Shopify site. We have tried a multitude of different third-party apps, but this one was the only solution with all the features we needed. The software is snappy and responsive, easy for our sales reps to pick up quickly. Their support team is also amazing, responding extremely quickly and always thoroughly answering your queries.”

Green Sprouts Retailer

Rating: 5/5 Stars

“Great app with even better customer support! The app’s design is super easy to use and functional without any lengthy setup. It works as expected, allowing sales reps to place orders and track their commision all in one place. We even asked their support team for help with some small customizations, which they happily agreed to help with.”

Conclusion

Shopify has been proven the go-to eCommerce platform for sales teams. At its core, Shopify is already super useful to reps, and the abundance of third-party apps furthering sales-functionalities is just the cherry on top. Among these apps, Repsorder’s Commision app is the perfect addition to any Shopify store looking to avoid the headache that is sales commisions.

Is Artificial Intelligence The Next Step In Ecommerce?

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“The COVID-19 outbreak has changed the way people perceive eCommerce. It is now their first choice when it comes to acquiring goods. As picky customers continue to browse through these online shops, the only platforms that offer the best customer experience will retain them and earn profit in the long haul. So, artificial intelligence will assume the role of their knight in a shining armour if they want to deliver a seamless shopping experience.”

More and more eCommerce and retail brands are starting to utilise artificial intelligence to improve their customer engagement. The goal of using artificial intelligence, is to shape an intuitive customer experience to prospects with different levels of technological experience.

In the near future, the eCommerce industry will be fuelled by positive user experiences. To ensure that they adapt to these new standards, businesses have to deliver unbeatable customer service, backed with new artificial intelligence.

Read the full article here: How artificial intelligence in eCommerce can be a harbinger of next-gen customer experience?

Top 5 Reasons Why Consumers Abandon Their Shopping Carts

” As far as online shopping goes, every ecommerce store has a cart-abandonment problem. And some of those lost shoppers simply can’t be converted — they weren’t all that interested in the first place, and no matter what you say, they’re not going to finish their purchase. “

Shopping cart abandonment is the most pivotal problem for online stores to overcome. The bad news is that it’s impossible to solve entirely – some people will unavoidably abandon their carts before pulling the trigger and making a purchase. 

But this doesn’t mean all hope is lost. The question is, how can you stop rational prospects from bailing on potential purchases? Here are the top five reasons shopping carts end up abandoned – and luckily, each one is quite easy to fix.

Click here for the full article: 5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts

Ecommerce Trends in 2021

In 2020, eCommerce’s growth was catapulted due to circumstances, causing a hyper-inflation in advancements, boosting digital evolution by years in the span of a few months.

To say 2020 was different, would be the understatement of the year. Stores flocked to digital platforms, coffee tables turned into conference rooms, business and retail has been turned on its head.

The magnitude of storefronts migrating to a digital platform last year, has never been seen. Before 2020, prospects were already on their way to steadily becoming digitally dependant, even while shopping. Now, after growing used to social distancing and limited travel, customers have grown accustomed to having their retail wishes granted at the push of a button. 

As a result, brands have had to improve their digital presence, as online interactions grew from around 42% in 2019, to 60% in 2020.

Taking the US as an example, research from McKinsey shows the shocking number of customers preferring new, online brands over old retail ones. Over 75% of Americans switched to digital shopping alternatives due to convenience, safety, and reliability. Of course, safety also plays a large role in this huge increase, as the fear of COVID-19 led customers to choose the safe, contactless method of online shopping.

Learning from last year, let’s take a look at the predicted changes and trends coming up in 2021.

The merge of social media and eCommerce

As social media and eCommerce continue to morph together, social media platforms will continue to build on the fantasy of “seamless” shopping. This transformation is prevalent in multiple social platforms over the last few years, including Facebook and Instagram’s marketplace. In 2021, we expect to see brands take it one step further, adopting even more eCommerce capabilities. 

This social media takeover further cements eCommerce as the go-to choice for Millenials and Gen-Z, the main social media users. 

The shift to social media will also challenge brands to re-think traditional definitions, such as “frictionless shopping,” expanding the definition to now include effortless checkouts directly from social media apps.

Delivery: the new normal?

Understandably, delivery services have become extremely popular this year. For example, Uber Eats and Amazon have warped the way customers order food or groceries. Even these huge companies were straining throughout the year to meet demands during the pandemic height.

Now, as the fear of retail shopping translated to the increase of online shopping, people have gotten used to convenience. It’s clear to see the delivery of online goods isn’t slowing down. On the contrary, 2021 might yield the need for even more delivery services. As partnerships with last-mile delivery services will become more common as retailers seek to leverage their physical stores to fulfill locally placed online orders. 

A turn of tides: Retail copying eCommerce

Even though eCommerce was king this year, retail branches aren’t going anywhere. As with most things this year, retail stores are also transforming. As opposed to the traditional design mentality of eCommerce stores mimicking the retail experience, this year has caused retailers to do the exact opposite. Major retailer Walmart has already started morphing their physical stores by taking inspiration from online shopping. These changes help apply the eCommerce concept of “seamless shopping” to physical stores.

Along with this, the synergy between retail and online stores are also growing, as delivery methods such as Buy Online, Pickup In-Store is becoming familiar components of shopping culture. Continuing these technologies’ support, convenient features such as contactless checkout and queue management will also become key. 

Sourcing customers through Artificial Intelligence

Arguably one of the most important and fastest-growing technologies of the current age, artificial intelligence is also extremely beneficial for eCommerce.

AI is already being used in eCommerce to make smart product suggestions, help shoppers envision products better, and support you with customer inquiries. In 2021, AI is going to assist you in finding your customers too.

Utilizing intelligent algorithms, current trends will be analyzed and compared to your products, customer behavior, and sales channels to help you adjust your products for maximum exposure. Getting your hands on this technology will result in enormous profit boosts with minimal effort.

ReCommerce, giving your old belongings a new home online

ReCommerce, or second-hand commerce, is expected to see a revival next year. eCommerce experts claim that the second-hand market is expected to double within the next five years.

With customers becoming more aware and motivated by product sustainability, the reselling of luxury items will shape the reCommerce industry’s future. This exciting new eCommerce trend holds great potential for any entrepreneurs looking to start a reselling business.

Conclusion

There has never been a better time to dive into eCommerce. If any of the listed upcoming trends tickled your inspiration, let us help you show your idea to the world. 

Growing Your eCommerce Website

Starting your eCommerce journey is an exhilarating experience. Seeing your online store come together, with all your products ready to be sold to people all around the world, is truly exciting.  

However, chances are that this excitement might quickly transform into disappointment, as you face issues such as low website traffic, minimal sales, and hosting issues. These problems (and many more) are extremely common for eCommerce-newcomers and are often the pitfalls that cause their great ideas to fail.

The climb to eCommerce success is a treacherous expedition, but with these tips and tricks, you will reach the top in no time.

Read the full article here: eCommerce Optimization Guide

Augmented Reality: The next big eCommerce trend?

Imagine an online store where customers can see the products they desire in front of them — interested in a new carpet? Plop it down virtually in your current living room to see how it will look surrounded by your existing furniture. 

This might sound far-fetched, but it’s real – and on the rise.

“Buy +” Tech giant Alibaba’s VR shopping tool.

This technology is called Augmented reality (Often referred to as AR); it’s the most convenient and rapidly-growing immersive technology available to customers. AR has been around for ages, with the earliest examples being developed in the early 1990s by the US Airforce -yet, AR wasn’t ready for the mass consumer market — until now.

The biggest and most famous example of AR consumerism would be the mobile app Pokemon Go. Released in 2016, this mobile game made use of Augmented Reality to display collectible monsters in the real world, only visible through your phone’s camera lens. The app erupted in popularity, peaking at 45 MILLION daily users within its first two weeks of being live.

Since then, AR technology has flown under the radar, with no major releases emulating the success of Pokemon Go, but it seems that AR has recently found a new home – eCommerce. Moving holograms, interactive exhibits, and virtual 3D models are the perfect fit for online stores, especially since they allow you to emulate the physical retail experience that disappeared in 2020.

In this blog, we will be discussing what augmented reality means for eCommerce, and how we can use it to expand our business and increase sales.

How does AR benefit my store?

Increased engagement

Using 3D tech like Augmented Reality can increase user engagement on your website up to 66 percent. Higher engagement means that customers spend more time on your store – translating directly into more sales. Even if the customer leaves without purchasing, this increase of development means that they have developed a positive idea of your website, making them much more likely to return and purchase in the future.

Higher conversion rates & reduced returns

While keeping customers glued to their screens longer, AR can help boost your sales too. Offering much more info than your run-of-the-mill images and text, the 3D view of the product allows users to see precisely what the product looks like – leading to easier sales.

Returns can be backbreaking for a business. eCommerce stores suffer up to five times more returns than physical retailers. Retailers have to get creative in reducing the number of returns; that’s where AR fits perfectly. Emulating the in-store experience, AR allows you to experience the reduced return rates that physical retailers have. 

So, in addition to making more sales, you can also anticipate to hang on to more of that revenue. 

The “WOW” factor

Another big factor that AR brings to the table, is simply the fact that it’ll blow your customers’ mind! Customers will be way more likely to pay higher prices for products presented in such a modern and unique way, seeing your products as premium. 

How can I utilize AR in my online store?

Depending on what you’re selling, Augmented Reality can be used in an infinite amount of creative ways – let’s take a look at how top brands adopted it:

IKEA was a bold early adopter of AR, releasing their “Place” app back in 2017. This app allows users to choose any IKEA furniture piece and place it directly in their living room. Using only your phone’s camera, the app scans and analyzes the room, then places the furniture how it would fit with extreme accuracy.

Ikea’s Place app in action.

The same idea can be used for any merchant selling large products that would be difficult to return if they don’t fit.

Nike’s app allows users to scan your feet using AR, allowing your feet to be paired with the perfect shoe-size. This implementation of AR uses your camera to perform a 3D scan on the user’s feet, calculating the dimensions, size, shape and volume of your foot; for the perfect fit.

This feature isn’t just some gimmick – Nike is so confident in the AR measurements, that it has also been implemented in physical stores, as the go-to method of calculating what size you should buy.

AR is extremely useful in this aspect, as when buying clothes online, you often sit with the headache of wrong sizes and tricky returns.

How can I add AR to my online store?

Implementing AR requires a relatively modest investment of time and money, but the end result is well worth it. Here’s you to add it to your online store:

  1. Select AR software of your choice. There are different AR solutions available, depending on what your store needs. A quick google search should send you down the rabbit hole of finding the one that fits you best.
  2. Gather required files. Your virtual representations have to built from something – that’s where CAD files fall into place. CAD is a 3D modeling software that allows you to transform your real-world products into a digital representation. There are other 3D modeling software solutions, but CAD is the most popular and widely accepted.
  3. Start the setup proccess. Depending on which AR solution you decided on using, the setup proccess will be different – however, if you have the correct files, it should be quick and painless.

Conclusion

Finally being recognized, AR is a powerful tool for any online merchant. Emulating the engagement of physical stores without the covid-risk, is invaluable. Ready to launch your online store with AR capabilities? 

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