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Facebook Launches Facebook Shops: Branded Stores within Facebook & Instagram

facebook launches facebook shops

Merchants will soon be able to create custom online storefronts within Instagram and Facebook. With Facebook Shops, you will be able to sell directly through Facebook and customize the look at feel of the storefront. The products, stock, and shipping will all still be handled within Shopify(or your e-commerce platform of choice) as Facebook Shops is only a simpler version of your store.

Enhanced integrations and styling options

You will have control of the branding to keep it in line with your brand id, whilst staying true to the unique styling of the native app. Merchants will be able to display store collections as tiles to best showcase the product catalog. The focus is very much with mobile in mind with this new feature. Facebook Shop will be available on Instagram for select users (those who have enabled product tagging) and will roll out to Facebook at a later date. 

You can set up the app in your Shopify store backend in the meantime while you wait for it to become available. 

Checkout is still handled by Shopify.

This powerful new tool will be good news for cash strapped merchants affected by the current economic crisis. Potential customers can browse through your Facebook Shop, search and buy products, all within the social media platform.

Live Chat has become a must-have for all online retailers and has a significant impact on sales and abandoned cart rates. Customers need an easy multi-channel option to help interact with stores. Facebook Shops includes the ability to chat with customers through WhatsApp, Facebook Messenger, and Instagram Direct. 

Some of the biggest news was the following from Facebook’s press release:

“And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.”

Facebook Shops WhatsApp Integration
Facebook Shops WhatsApp Integration

Integration into Live Shopping will provide more exposure options for retailers, and further cement Facebook’s footprint into the e-commerce landscape. 

“Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.” Facebook Blog Post

Shopping on Facebook Live
Shopping on Facebook Live

Instagram Shop is exciting news for the millions of social media influencers looking to monetize their brands. They will now be able to list their products in their profiles in a new Shop tab.

Shopify’s Facebook App Upgrade

Shopify also announced a new, more advanced Facebook channel that will streamline the process of syncing your products with Facebook. 

From the Shopify Blog: 

“Meet your customers where they are. It’s the golden rule for every business.”

“You can bring your products to Facebook and Instagram’s digital market with a shopping experience that feels native to each platform, on any device. Showcase your distinct brand and products by customizing the colors and layout of your Facebook Shop, and organize product collections into featured tiles to match the look and feel of your Shopify store” Shopify Blog Post

The rollout of Facebook Shops will continue over the coming months with more features being rolled out. This is welcome news for merchants and customers and will offer a more seamless experience when shopping online. It might also be good news for Facebook investors as this new initiative is sure to boost ad revenue for the social media giant. 

This together with the latest update and upgrade to the Pinterest App is music to the ears of the over 1 million Shopify Merchants.

The world is moving more and more online and features like this will be a great asset for online retailers or those looking to start selling online. Users of the social media giants are already comfortable spending hours on the platforms each day. Doing your shopping there is not that far a jump to make, and deep integrations like the above will further cement these shopping habits. 

Good news for e-commerce but not so much for brick-and-mortar only retailers. 

Facebook will be partnering more closely with the following e-commerce platforms: 

  • Shopify
  • BigCommerce
  • WooCommerce
  • ChannelAdvisor
  • CedCommerce
  • Cafe24
  • Tienda Nube
  • Feedonomics

Live Interview with Mark Zuckerberg

Pinterest Launches New App With Shopify

Pinterest Launches New App With Shopify 2020

Turning your Shopify products into shoppable pins is going to be a lot easier going forward. Pinterest released info on the new app on 7 May 2020 where it listed exciting features that will be great news for merchants. Shopify store owners and marketers will now be able to upload their complete catalog into Pinterest, as shoppable Pins. No more messing about with code or extra development. This app is the only connection you need between your Shopify Store and your Pinterest profile. This will help expose the products to a gigantic potential new audience.

Shopify Product Pins
Shopify Product Pins

The old version of the app allowed shop owners to create ads but the new app simplifies the integration and also includes organic listings. This is great news for the over 1 million merchants on Shopify as it provides an easier way to reach over 360 million Pinterest users.

The App also adds a Shop tab in the merchant’s Pinterest profile, which increases the chances of customers discovering products when visiting their profile.

Pinterest Shopify App features

  • Seamless Tag Installation
  • Catalog Ingestion
  • Daily Product Data Updates
  • Ad Buying Dashboard
  • Shop Tab In Pinterest Profile
  • Advanced Reporting

“By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase. The number of Pinners who have engaged with shoppable Product Pins has increased by 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalog feed uploads increased 144% in the first quarter of the year.” Full article: Pinterest launches Shopify partnership

Pinterest as an Online Mall

Pinterest Shopping Guides
Pinterest Shopping Guides

This new partnership continues to show the company’s drive to become an online shopping destination of choice. This should also have a positive effect on their ad revenue long term as shop owners increase ad spend. Pinterest has seen a significant increase in traffic since the start of the pandemic and this partnership will help boost engagement with shoppable pins even further.

Pinterest launched its verified merchants in late March 2020 and added more features such as Shop from a Board, Shop From Search, and Shop from pins and Style guides which appears when a user searches generic terms.

The app itself is free and you will be able to get organic exposure but you’ll have to pay per click for ads that drive users directly to your store. Setup is easy and once installed you’ll be able to access the new dashboard where you can begin pushing your listings through to Pinterest.

Up to Date product data will be pushed through to Pinterest so any pricing or product updates you make in-store, will be live on your social media profile.

Installation Steps

  • Install Pinterest App from the App store
  • Add Tag to your Shopify store
  • Upload Product Catalog incl Price, Availability & Product Description
  • Publish In stock products to Pinterest

Shopify is continuing to innovate and this together with many new initiatives (such as the Shopify App) is welcome news for merchants as it provides an extra channel to reach new customers. The Pinterest App will help to drive more traffic to store owners, which needs all the help they can get in these trying times.

The app is currently available in the US & Canada. Other regions such as France, UK, Australia to follow shortly.

Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.

Jeremy King, SVP of Technology, Pinterest

More on Pinterest:

“Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically “ideas”) on the World Wide Web using images and, on a smaller scale, GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and had 300 million monthly active users as of August 2019. Pinterest, Inc. is based in San Francisco and is listed on the New York Stock Exchange.

Development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010. Nine months after the launch the website had 10,000 users. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. The launch of an iPhone app in early March 2011, brought in more downloads than expected. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-iPhone users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.” Source: Wikipedia


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