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Pinterest Launches New App With Shopify

Pinterest Launches New App With Shopify 2020

Turning your Shopify products into shoppable pins is going to be a lot easier going forward. Pinterest released info on the new app on 7 May 2020 where it listed exciting features that will be great news for merchants. Shopify store owners and marketers will now be able to upload their complete catalog into Pinterest, as shoppable Pins. No more messing about with code or extra development. This app is the only connection you need between your Shopify Store and your Pinterest profile. This will help expose the products to a gigantic potential new audience.

Shopify Product Pins
Shopify Product Pins

The old version of the app allowed shop owners to create ads but the new app simplifies the integration and also includes organic listings. This is great news for the over 1 million merchants on Shopify as it provides an easier way to reach over 360 million Pinterest users.

The App also adds a Shop tab in the merchant’s Pinterest profile, which increases the chances of customers discovering products when visiting their profile.

Pinterest Shopify App features

  • Seamless Tag Installation
  • Catalog Ingestion
  • Daily Product Data Updates
  • Ad Buying Dashboard
  • Shop Tab In Pinterest Profile
  • Advanced Reporting

“By uploading their catalog feed, merchants make it possible for people to discover and save their products and buy directly from their website. People come to Pinterest with an intent to plan and purchase. The number of Pinners who have engaged with shoppable Product Pins has increased by 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year. And, due in part to early beta testing with Shopify, catalog feed uploads increased 144% in the first quarter of the year.” Full article: Pinterest launches Shopify partnership

Pinterest as an Online Mall

Pinterest Shopping Guides
Pinterest Shopping Guides

This new partnership continues to show the company’s drive to become an online shopping destination of choice. This should also have a positive effect on their ad revenue long term as shop owners increase ad spend. Pinterest has seen a significant increase in traffic since the start of the pandemic and this partnership will help boost engagement with shoppable pins even further.

Pinterest launched its verified merchants in late March 2020 and added more features such as Shop from a Board, Shop From Search, and Shop from pins and Style guides which appears when a user searches generic terms.

The app itself is free and you will be able to get organic exposure but you’ll have to pay per click for ads that drive users directly to your store. Setup is easy and once installed you’ll be able to access the new dashboard where you can begin pushing your listings through to Pinterest.

Up to Date product data will be pushed through to Pinterest so any pricing or product updates you make in-store, will be live on your social media profile.

Installation Steps

  • Install Pinterest App from the App store
  • Add Tag to your Shopify store
  • Upload Product Catalog incl Price, Availability & Product Description
  • Publish In stock products to Pinterest

Shopify is continuing to innovate and this together with many new initiatives (such as the Shopify App) is welcome news for merchants as it provides an extra channel to reach new customers. The Pinterest App will help to drive more traffic to store owners, which needs all the help they can get in these trying times.

The app is currently available in the US & Canada. Other regions such as France, UK, Australia to follow shortly.

Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes.

Jeremy King, SVP of Technology, Pinterest

More on Pinterest:

“Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically “ideas”) on the World Wide Web using images and, on a smaller scale, GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and had 300 million monthly active users as of August 2019. Pinterest, Inc. is based in San Francisco and is listed on the New York Stock Exchange.

Development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010. Nine months after the launch the website had 10,000 users. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. The launch of an iPhone app in early March 2011, brought in more downloads than expected. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-iPhone users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.” Source: Wikipedia


Shopify Sales Channels – Growing Your eCommerce Business

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re you looking to grow your Shopify store? Expand your reach with Shopify’s Sales Channels:

One of the biggest benefits Shopify offers is the convenient access it gives you to other sales channels. Sales channels represent platforms (websites or marketplaces) where you can sell your products.

How will using sales channels benefit me? 

By connecting all your sales channels with Shopify, you can keep track of stock, manage products, customers, and orders, all on your Shopify dashboard.

Marketplaces are invaluable to online sellers. It allows you to skip the tedious process of researching and reaching customers by reaching them, where they already purchase their products online.

 Let’s take a look at the most popular sales channels Shopify has to offer: 

Facebook:

Social media giant turned marketplace, Facebook is one of the biggest and most important channels to promote your products through.

Facebook Marketplace is a bustling community of eager buyers who are itching to purchase products. Combining this potential huge customer-base with Facebook’s built-in targeted marketing and simple product categorization, this marketplace is your golden ticket to eCommerce success.

Thanks to Shopify’s sales channel integration, you can seamlessly promote and sell your Shopify products straight from the Shop tab on your store’s Facebook page.

After connecting Shopify with Facebook as a sales channel, you gain access to the following helpful perks:

  • Promote audience-growing advertisements on Facebook to increase the traffic to your online store. 
  • Facebooks’ built-in dynamic advertisement targeting can hyper-boost your conversion rates, helping customers discover new products from your store. 
  • Facebook posts can make your existing Facebook followers aware of product promotions or new stock

Requirements:

In order to be eligible to use Facebook as a sales channel, your Shopify store needs to meet a few simple requirements:

  • Your Shopify store needs to be using a Facebook-supported currency. Find a list of supported currencies here.
  • Your Business Facebook page needs to needs to be using the Shopping template.
  • You need a valid customer email (This can be changed in Shopify’s General Settings)

Facebook Messenger

Messenger might seem like Facebook’s awkward little brother, but surprisingly, it’s been making enormous waves in the world of eCommerce.

Matching the intimate 1-on-1 communication it offers, gives customers a feeling of trust while talking to vendors. 

Shopify released a Messenger plugin, which allows customers to use Messenger for the whole purchasing process. This allows your customers to simply and easily buy products through only a chat window!

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Amazon

Arguably the biggest eCommerce platform worldwide, Amazon is a powerful sales channel that is impossible to ignore. Using this sales channel allows you to keep track of both Shopify and Amazon sales.

According to research, 55% of customers start their search for a product on Amazon, even beating search engines like Google. 

It’s clear to see that utilizing Amazon as a sales channel, can have unthinkably huge benefits for your online business.

Using Amazon as a sales channel will also allow you to:

  • Add listings for products new to Amazon 
  • Manage and create offers for existing Amazon products
  • Link your existing Amazon limits to your Shopify account
  • Receive notifications on your Shopify dashboard about Amazon orders.

Instagram

Regarded as one of the world’s most popular social media platforms (right behind its big brother Facebook) – Instagram is the perfect place to boost your audience engagements.

Instagram puts your products on a pedestal, showcasing high-quality images of your stock to charm and guide your customers back to your Shopify store.

Instagram has some enticing statistics to enthrall online shop owners, with 75% of users taking action after viewing a post.

In other words, Instagram is a platform that drives action, turning passions into purchases.

Instagram’s sales channel allows owners to add shopping tags to image posts that link directly to Shopify product pages, allowing them to check out inside of the Instagram app.

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Buy Button

The Buy Button is an extremely flexible tool that does exactly what says. Its simple name might be deceiving, as it functions as much more than simply just a button. This tool allows you to add fully-fledged eCommerce functionality to your existing websites. 

This button can redirect website visitors to products, collections, or straight to a checkout page in your Shopify store. 

The button is also fully customizable, to fit the look and feel of your website perfectly.

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Wholesale Channel

Shopify’s Wholesale sales channel was first released in 2017, to improve Shopify’s wholesale options. This wholesale channel is based on your current existing store, with the same products, order data, and customer data. The wholesale store is accessible separately with its own theme. This page is password-protected, so customers are invited to join the wholesale channel and are given a group, dictating pricing, and other variables.

The wholesale channel is engineered around price lists, allowing you to set prices for specific customer groups. Pricing logic can also be applied against products and collections with customer tags. Both of these features allow the existence of tiered pricing and customer-specific pricing.

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Once you’ve got your Shopify store up and running, you need to be active about promoting and putting your products out there. 

The sales channels we highlighted here take merely a few minutes to set up – but their impact is enormous. These sales channels will help you broaden your store’s horizons and reach new heights.

How Smartphones Are Changing the eCommerce Industry

Smartphones have come a long way from gadgets that are used to call and text. Today’s mobile devices resemble fully-fledged computers that can do everything — from create spreadsheets and facilitate virtual meetings, to shoot films and book flights. Because of new developments in smartphones, this has since paved the way for other industries to innovate too — specifically, eCommerce.

Mobile shopping is changing the way modern consumers purchase goods, bringing thousands of stores at people’s fingertips. Aside from making products more accessible to consumers, it also makes shopping and selling more convenient. True enough, sales made on smartphones are predicted to reach $3.56 trillion this 2021 — making up more than half of global eCommerce sales.

Below, we take a closer look at how smartphones are transforming the eCommerce industry.

Transforming shopping and purchasing behavior

One of the most significant changes is how smartphones have transformed consumer shopping behavior. Previously, people could only purchase online through internet-connected desktops or laptops. But with mobile devices, consumers can now buy virtually anything, whenever and wherever they want — whether they’re in line at the grocery store or on their morning commute. As such, retailers must step up and ensure that their shopping platforms can operate smoothly on any device. After all, billions of consumers now prefer to shop via mobile, which means companies can’t afford to alienate that many potential customers.

Working with 5G to make shopping accessible

5G is another disruptive technology that is pushing the mobile eCommerce revolution forward. Thanks to the high speeds it offers, more efficient mobile shopping is now possible and can boost eCommerce sales. It’s important to note, however, that 5G-compatible smartphones need special components to utilize the 5G frequency. These parts are grouped into “rooms” on the circuit board, allowing its power routes to be organized. As such, 5G smartphones can access the voltage they need to function properly. Both 5G and smartphone manufacturers must collaborate to optimize the mobile shopping experience. Together, they can eliminate slow loading times and make mobile websites and apps accessible to a wider consumer base.

Affecting customer trust and loyalty

In brick-and-mortar stores, consumers can physically check and experience a product before buying it. Unfortunately, it’s not that simple for mobile eCommerce and can often feel like a leap of faith for buyers. Because of this, brands need to find more creative ways to show users why their products are worth the trust. Fortunately, smartphones have made it easy for customers to post reviews and photos of their items. Some even publish videos of the products being used, which can definitely make or break a potential buyer’s decision even more. It’s no surprise that around 65% of consumers now claim to look at online reviews before making a purchase.

Creating targeted ads

Mobile phones are equipped with GPS technology, but it is no longer just for navigation purposes. Based on users’ location, retailers can create targeted ads. For example, they can send special discounts or ads about sales to users once they approach a certain physical location. It also helps brands create more relevant marketing strategies aimed at customers who are most likely to take up their offers.

There’s no denying the impact smartphones that have on the eCommerce industry. As mentioned, these handheld devices have made it possible for consumers to conveniently shop anytime and anywhere. If you’re interested in learning more about current news and future trends in the eCommerce industry, be sure to read our other posts.

The Complete Searchanise Review

complete-searchanise-review-ecommerce

The Advanced Search Plugin for Shopify, Woocommerce, BigCommerce and more

Overview

Click One of the pillars of a successful e-commerce store is giving your customers what they are searching for. Many sites take this for granted. Store owners are so familiar with their own products, that they fail to see that a potential customer might be unfamiliar with what’s on offer.

Most of us accept that the standard search functionality, that comes with our e-commerce platform of choice, is good enough. We fail to realize the amount of lost sales that take place due to an ineffective search. We accept that it is working and that people searching our stores will find what they are looking for.

One way of keeping your customers happy, is an effective and powerful search function. This helps to satisfy their immediate need and in turn increases the chance of them come back for more. Thereby boosting your conversion rate and decreasing your cost per acquisition.

The 2nd sale is so much easier when a customer knows they can come to you for what they are looking for. It builds trust and goodwill towards your brand.

Look at your own experiences. What is more frustrating than searching for a specific product online but coming up empty? One has to look at it from the customer’s point of view and see the full experience.

Down the Search Rabbit Hole

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—” said Alice.“Then it doesn’t matter which way you go,” said the Cat.“—so long as I get somewhere,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.” —Alice in Wonderland

Site search makes up to 30% of total site sessions. If your stats are showing a lower number, then it might be time to relook your bog-standard search engine. Or you might want to make Search a more prominent feature on the site by not making your Search box hard to find.

Adding Site search has been shown to increase the conversion rate up to 4 times. On the flip side it has also been shown to frustrate users, if the results don’t match their search intent. Showing your customers the wrong products, or even worse zero results, can be even more detrimental to your bounce rate.

This is where an app like Searchanise comes in.

Searchanise Features

e-commerce search

Advanced Search Made Easy

Searchanise places your store’s search on steroids. It allows you to choose which sections of your site to include. From Product names & descriptions, tags to collections, to your blog posts and static pages. Almost anything type of data can be included.
Searchanise creates an index of your content offsite, on its own servers, which means your site isn’t bogged down by the extra load.

The basic search in Shopify only searches your product pages and ignores blog posts, which could be an important conversion opportunity. Research shows that your blog posts have a much higher chance of building trust and converting into a sale. According to optinmonster blogs are the 5th most trusted source that people use for information. It also helps to establish you, or your company, as a trusted source.

It might be a good idea then to include blog posts in search results, together with product data?

More Than Just Products

Searchanise assists by showing products together with blog, category/collection & page results. This helps to drive clickthroughs to informative articles and specials you want to highlight.

Imagine a customer is searching for the benefits of rooibos tea during pregnancy. With the basic search function they would only see the product page displayed. Searchanise will provide them with a complete picture of the information available.

It even allows search by substring which makes searching by parts of a field possible. For instance only search for parts of an SKU. A useful trick if you consider the complicity of Variant SKUs.

searchanise frontend view gif

Instant search powers up your website by providing immediate results as the user types. You have total control over how much data is visible in search results. For instance a B2C/B2B store might want to hide product pricing, or decide to remove product reviews so as not to clutter the results page.

You are also able to provide suggestions for visitors if they have misspelled a word or came up with no results. This helps to improve the bounce rate. And over time your search suggestions become more efficient at plugging all the deadens. It will also provide you with useful insights into what your clients are actually searching for and give you product ideas for the future.

The bulk of visitors to your e-Commerce platform will visit it from a mobile device. Limited screen real-estate means showing them what they are looking for is more of challenge than on desktop.

Advanced search helps with this by laser focusing the user’s attention on exactly what they are looking for.

Filters

Filter options are where the real power of the app comes into play. It is possible to search and filter by an extensive list of options including

  • Price
  • Name
  • Description
  • Size
  • Colors
  • Ratings
  • Metafields
  • Type
  • SKU
  • Barcodes
  • Discounts
  • Vendor
  • Custom Fields

You have full control over which options are shown. This comes in handy when some of your data is not complete or if it is not applicable. I’ve often found errors in the data that I may have missed by being able to see the full picture in one handy screen

Upsell, Cross-Sell & Personalization

Definition: Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items.”

Source: Bigcommerce

One of the best features built into this app is the ability to do Upselling & Cross-selling. You are able to recommend popular products & new arrivals anywhere in your store.
This allows you to show a widget to your customers throughout the site that displays the Top Products, Recently Bought items or You might also like items.

searchanise upsell and cross-sell widget

You can even choose for Searchanise to do this automatically. But you have the option to set up manual widgets and you have full control over the look and feel. This is a wonderful tool for any merchant and would usually cost extra through the use of dedicated upsell/cross-sell apps.

Analytics

advanced search analytics

The Analytics section must my favorite part of the app. This is where you get down and dirty into the meat of the analytics and get a better insight into what your customers are searching for including. Top search queries, top search results that gave no results and my personal favorite, Most bought products.

Other tabs included are Instant SearchAll Searches, Zero results(NB), Suggestions, Products Clicked, Products Bought CSV Export

Customize the look at feel

Many apps make it difficult to customize the design of the results or widgets. Not so with Searchanise. You are in full control of the branding, from colors to fonts to what is visible or hidden. This is a great feature and helps to make integration with your site seamless and helps it blend in.

Backend Dashboard

The dashboard is where you get to delve into all the nitty-gritty and explore all the options and features. Take your time and try and understand each section. There are some powerful features that will be a boon for your online store if you apply it correctly. The app works almost instantly without too much configuration but the dashboard is where you get to tweak and optimize it to your environment.

The following tabs are available:

Dashboard

This is where you are able to force reindexing if you’ve made changes to the product data that you need live asap. Otherwise the indexing updates every 10 minutes.

Analytics (Available on Pro plan)

Includes all the info you need to understand your customers search patterns and boost conversion

Instant search widget

Allows you to customize the search box. Available options are: Colors, Content, Sticky Widget, Translations, Product Labels, Custom HTML, Custom CSS

searchanise instant search widget options

Search results widget

Here you are able to customize the actual search page including Colors, Content, Filters, Translations, Product Labels and Custom CSS

Preferences

Available settings. Products, Product fields such as title, description and SKU, Categories, Pages & Usergroup Rules

Filters on Collections

Another excellent feature is the ability to place filters on Collection pages within Shopify. You have the option to have no navigation, Navigation through redirecting to Shopify links or navigation by embedded code in your template.

Upsell & Cross-sell

In this section you are able to add new widgets, edit exciting ones and check in on the performance to date.

Filters

Add or remove available filters

searchanise filters settings dashboard

Integrations

Shopify Dashboard Integration options includes:

  • Kit
  • Langify
  • Infinite Options
  • Bold Product Discount
  • Weglot
  • Multicurrency
  • Best Currency Converter
  • Bold Multi-currency
  • Appmate Wishlist King
  • Swym Corporation Wishlist Plus
  • Growave Wishlist
  • Yotpo
  • Product Reviews
  • Growave Reviews
  • Judge.me
  • Okendo.io
  • Look Reviews
  • Stamped.io
  • Campaign Monitor
  • Rivyo
  • Ali Reviews

Suggestions Dictionary

Suggestions for search terms used by visitors to your site. You are able to approve suggestions or add manual ones

Synonyms

You are able to add synonyms for search terms which are then treated as the term itself. Useful for spelling in different regions or for example iPad vs tablet. You are also able to bulk import/export from here which will help save time and assist store migrations.

Stop Words

Stop words are ignored during search including words such as “a” “the” and prepositions. You are able to add your own from here.

Merchandising

Promote products in search through updating this section. Available options includes Products, Tags & Categories

Redirects

Helps if you have special landing pages for products or if you are running a special and want a search term to redirect to that page. A handy feature that gives you even more control over what your customers see.

Compatibly e-Commerce Platforms

  • Shopify
  • Shopify Plus
  • Bigcommerce
  • Magento 1
  • Magento 2
  • Woocommerce
  • cs.cart

Further integration is also possible through API if your platform is not one of the above.
Enterprise solutions are also available for stores that need something more advanced. For instance if your product range is between 50,000 and 500,000 and you need a more robust solution. This gives you access to the Searchanise API plus your own server and CDN.

Some of the brands that use Searchanise includes

  • Levi’s
  • Philips
  • Durex
  • National Geographic
  • Boeing

For a few dollars a month you are able to provide the same level of advanced search functionality that many of the big brands above and the likes of Amazon give their customers.

Front End View

Please see below a short screen-recording of the front end. There is also a handy demo that you can play around on their website.

Searchanise Price Plans

This is the one part that I was pleasantly surprised. Many apps and plugins are expensive and out of reach for smaller merchants. Searchanise offers a nice pricing scale which makes this affordable for almost anyone. There is even a Free version for up to 25 products.

The paid plans start at $9/month up to 500 products and all the way up to $54/month for 50,000 products. Above 50,000 you will need to contact them for custom pricing.

Searchanise also offers a 14 day free trial for you to test it before buying and no credit card details are required. This is something I wish more service providers would offer.

searchanise monthly pricing plans

Conclusion

I hope this guide is comprehensive enough to give you a better idea of the features and customisation possible with Searchanise. It is one of the apps that I most recommend to customers and almost the first one that I install in my own stores. It truly does beef up your shop and makes normal boring search into something you can be proud of.

It puts the customer first, which is something we as merchants should all strive for. And it helps in bringing your products front and center on any device. The all-inclusive search engine will give you more control, an increase in sales and hopefully many more satisfied customers. Just remember to keep checking your search stats and tweaking your settings. All the data in the world means nothing if the person at the helm remains oblivious.

eCommerce Fraud: Synthetic Shoppers

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With last year’s enormously rapid migration toward digital transactions, crooks saw tons of new opportunities to exploit unaware online shoppers. 

Synthetic identity fraud is one of the schemes that are steadily on the rise, where criminals use a mixture of factual and false information (including phone numbers, emails, physical addresses) – to build an identity that can be used to purchase products online.

These artificial identities are built to seem like a person who is “new to the world”, with just enough info to make it seem like someone who has recently changed their name or address. This is to make it seem like there is just enough pieces of info to where it is compelling to say that it’s a real person. Criminals then use these fake identities to get access to credit, and then use that to purchase goods online.

Security Experts have been aware of synthetic identity fraud since around January 2019, flagging it as one of the fastest-growing type of financial crime. Now, in 2021, with online stores bigger than ever, fraudsters are taking full advantage of this tactic.

How does this impact online merchants?

For the most part, your store most likely won’t be targeted by these fraudsters, but the trickle-down effect could still effect the eCommerce industry as a whole, as large-scale fraud increases the cost of business for everyone. 

Also, since a fragment of the information criminals use is factual, retailers should secure their systems to prevent data breaches – to prevent the leaking of any personal information of their shoppers.

Criminals use these fake identities to purchase, or effectively “steal” from online merchants.

Ultimately, the impact of this, and other fraud schemes, might lower the chances of shoppers choosing an online retailer – costing merchants valuable business.

How are companies combating synthetic shoppers?

The problem with spotting synthetic identities, is locating what information is being manipulated and how. This makes it extremely difficult to detect and develop detection methods for this type of fraud, as all this information may look very real.

One of the companies on the frontlines of fighting online fraud , Experian, are attempting to artificial intelligence and machine learning to identify how criminals are manipulating data.

Experian then uses this information to target synthetic identities, but this approach requires a large amount of data to be collection in order to compare and cross reference information – to spot small statsitical anomalies.

Even the U.S Federal Reserve System is working stakeholders to fight this incredibly nuanced fraud method.

However, Experian has run into a big problem using this method – false positives, which might lead to suspecting a perfectly good customer of fraud. Unfortunately, this is just the nature of artificial intelligence, as it learns from its own mistakes; whether you are an online store or a bank, you don’t want to lose a customer like that.

A light at the end of the tunnel though, is that there is value in selling the product to someone who is potentially a criminal, but might not be. This is where artificial intellegence comes in handy – as a second line of defence. In this scenario, the AI will flag a potential high-risk consumer, but it is up to the owner of the store to decide how to manage that risk. This is very helpful, as the store owner can then attempt to reach out to the customer, to ensure their validity. Although this sacrifices frictionless shopping, it is well worth the effort.

Facebook Launches Facebook Shops: Branded Stores within Facebook & Instagram

facebook launches facebook shops

Merchants will soon be able to create custom online storefronts within Instagram and Facebook. With Facebook Shops, you will be able to sell directly through Facebook and customize the look at feel of the storefront. The products, stock, and shipping will all still be handled within Shopify(or your e-commerce platform of choice) as Facebook Shops is only a simpler version of your store.

Enhanced integrations and styling options

You will have control of the branding to keep it in line with your brand id, whilst staying true to the unique styling of the native app. Merchants will be able to display store collections as tiles to best showcase the product catalog. The focus is very much with mobile in mind with this new feature. Facebook Shop will be available on Instagram for select users (those who have enabled product tagging) and will roll out to Facebook at a later date. 

You can set up the app in your Shopify store backend in the meantime while you wait for it to become available. 

Checkout is still handled by Shopify.

This powerful new tool will be good news for cash strapped merchants affected by the current economic crisis. Potential customers can browse through your Facebook Shop, search and buy products, all within the social media platform.

Live Chat has become a must-have for all online retailers and has a significant impact on sales and abandoned cart rates. Customers need an easy multi-channel option to help interact with stores. Facebook Shops includes the ability to chat with customers through WhatsApp, Facebook Messenger, and Instagram Direct. 

Some of the biggest news was the following from Facebook’s press release:

“And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.”

Facebook Shops WhatsApp Integration
Facebook Shops WhatsApp Integration

Integration into Live Shopping will provide more exposure options for retailers, and further cement Facebook’s footprint into the e-commerce landscape. 

“Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.” Facebook Blog Post

Shopping on Facebook Live
Shopping on Facebook Live

Instagram Shop is exciting news for the millions of social media influencers looking to monetize their brands. They will now be able to list their products in their profiles in a new Shop tab.

Shopify’s Facebook App Upgrade

Shopify also announced a new, more advanced Facebook channel that will streamline the process of syncing your products with Facebook. 

From the Shopify Blog: 

“Meet your customers where they are. It’s the golden rule for every business.”

“You can bring your products to Facebook and Instagram’s digital market with a shopping experience that feels native to each platform, on any device. Showcase your distinct brand and products by customizing the colors and layout of your Facebook Shop, and organize product collections into featured tiles to match the look and feel of your Shopify store” Shopify Blog Post

The rollout of Facebook Shops will continue over the coming months with more features being rolled out. This is welcome news for merchants and customers and will offer a more seamless experience when shopping online. It might also be good news for Facebook investors as this new initiative is sure to boost ad revenue for the social media giant. 

This together with the latest update and upgrade to the Pinterest App is music to the ears of the over 1 million Shopify Merchants.

The world is moving more and more online and features like this will be a great asset for online retailers or those looking to start selling online. Users of the social media giants are already comfortable spending hours on the platforms each day. Doing your shopping there is not that far a jump to make, and deep integrations like the above will further cement these shopping habits. 

Good news for e-commerce but not so much for brick-and-mortar only retailers. 

Facebook will be partnering more closely with the following e-commerce platforms: 

  • Shopify
  • BigCommerce
  • WooCommerce
  • ChannelAdvisor
  • CedCommerce
  • Cafe24
  • Tienda Nube
  • Feedonomics

Live Interview with Mark Zuckerberg

Growing your online store: Influencer Marketing

Influencer marketing is popular because it works. Speaking to your target audience through an influencer is an amazing way to get your website to explode in popularity. With proper research and brand identity, your product could become a household name overnight.

However, there are many pitfalls in this venture – as of course, if it was easy everyone would do it! So let us guide you through the do’s and don’ts, of influencer marketing.

Read full article here: How To Grow Your Online Store: Influencer Marketing

Is Artificial Intelligence The Next Step In Ecommerce?

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“The COVID-19 outbreak has changed the way people perceive eCommerce. It is now their first choice when it comes to acquiring goods. As picky customers continue to browse through these online shops, the only platforms that offer the best customer experience will retain them and earn profit in the long haul. So, artificial intelligence will assume the role of their knight in a shining armour if they want to deliver a seamless shopping experience.”

More and more eCommerce and retail brands are starting to utilise artificial intelligence to improve their customer engagement. The goal of using artificial intelligence, is to shape an intuitive customer experience to prospects with different levels of technological experience.

In the near future, the eCommerce industry will be fuelled by positive user experiences. To ensure that they adapt to these new standards, businesses have to deliver unbeatable customer service, backed with new artificial intelligence.

Read the full article here: How artificial intelligence in eCommerce can be a harbinger of next-gen customer experience?

Wholesale Pricing Discount: The Complete Review

The complete Wholesale Helper Pricing Discount App for Shopify review

Selling business-to-customer (B2C) and wholesale (B2B) is a juggling act. In your one hand, you want to satisfy your B2B customers with pleasing prices, while also keeping B2C customers in mind. 

The appearance of hybrid B2B and B2C stores have become more and more common over the years. Store owners want to provide both wholesale and retail customers with the same smooth and seamless purchasing experience. 

Shopify particularly is used by both B2C and B2B merchants around the world. Shopify offers a vast number of plug-ins and apps, allowing business owners to streamline both the business-to-customer and wholesale experience. 

Even though Shopify comes pre-equipped with a plethora of tools to help store owners juggle these two business models, the use of these third-party apps is what separates the wheat from the chaff.  

The Wholesale Helper tools are guaranteed to broaden the horizons of any online store thinking about expanding into wholesale too. With 7 different apps available, all averaging 4.9/5 stars, it’s clear that these star-studded tools leave business owners more than satisfied. 

We’ll be taking a look at every one of these tools, and how they can benefit YOUR online store.

Install Wholesale Helper App

From $19.99/month. 14-day free trial.

Wholesale Pricing Discount 

Wholesale Helper’s WPD (Wholesale Pricing Discount) tool allows Shopify store owners to offer wholesale prices for set customers and customer groups. This tool is extremely flexible, allowing you to customize the discounts based on customer groups and products. These discounts can be applied to any number of products, collections, or the entirety of your store. 

These discounts can be set as percentages, or specific amounts on selected collections, products, or customers. The inclusion of wholesale specials will increase your store’s wholesale revenue, by showing them how much they save, while also being able to cater to retailers who aren’t buying in bulk.  

This tool saves you countless hours, setting you free from phone calls and emails of customers who wish to manually order. Just set tag this customer group and set a specific discount for them. 

Wholesale Pricing Discount’s feature/settings panel

Here are a few key features and functionalities of WPD

Volume and Tiered Discounts 

An extremely useful feature is the option of setting up tiered discounts. Tiered discounts allow you to reward customers who bulk order, reducing the product price with the more stock they buy. 

Cross-Compatibility & Integration 

Wholesale Helper’s tools are cross-compatible, meaning you can take advantage of integration with Wholesale Order Form & ReOrder and Wholesale Lock Manager.  

Price or Quantity Discount Threshold  

Set up minimum amounts’ customers need to be paying to qualify for different set discounts. 

Adaptive Shipping Prices 

Allow clients’ shipping prices to be influenced by the amount of product they’re ordering, or by total spent.  

Customizable Payment Terms (Net 15/30) 

Customize and change terms on net orders to perfectly fit your customers.  

NOTE: The Net Order feature requires a small theme update to be functional on your Shopify store. The Wholesale Helper team is happy to apply with this update to you free of charge after you provide them with your shop URL and developer access. 

Around-the-clock customer support 

Any queries regarding the tool will be conveniently answered within a few hours (sometimes even minutes) through email. WPD’s team also offers to help you set up an order form and a password to protect your wholesale section.  

Comprehensive User Guide 

With all these facts and features, subscribers might find themselves feeling a bit overwhelmed starting out. Luckily, Wholesale Helper provides an in-depth guide on how to get this app up and running. This documentation includes a bunch of tutorials and questions to ensure you are  

WPD Subscription Prices 

Pricing for this tool is split into three monthly subscription plans, basic, professional, and enterprise. Most of Wholesale Helper’s tools include a free trial to test out their apps, this tool being especially generous with a 14-day free trial period. 

The basic package supplies subscribers with the bare bones of the tool, still allowing you to create and customize discounts. 

 This package can be enough for novice shop owners looking to dip their feet into the world of Shopify apps, to see how beneficial they would be. The basic package does get your feet wet but is only a puddle compared to the ocean of features provided otherwise. 

Taking a look at the two other subscription models, it’s clear to see that the Professional package is designed for more established businesses, looking to take advantage of WPD’s unique features to take their sales to the next level.  

Still lacking the full list of WPD’s extensive features, the Professional package still leaves store owners with more than enough to play around with. 

Finally, the Enterprise subscription covers all of WPD’s features from top to bottom. Priced at almost $40 per month, this subscription cost is surprisingly low, considering the potential amount of revenue it can generate.  

Popular Customer FAQ’s 

Can I offer other terms instead of Net 15 or 30? 

Payment terms are 100% customizable, meaning you can change it to Net 15, 30, 45, 60, etc…  

Simply open the Net 15/30 control panel from the app’s homepage and adjust the settings accordingly. 

What if a customer has multiple discount tags that conflict? 

If your Shopify store has conflicting discount tags, the highest discount percentage will be applied (lowest price for customer.) 

Is the theme update free? 

Your first base theme update is complimentary. This update usually takes around two hours. You can perform this update yourself, but it is advised that WPD’s professional team takes care of it.  

Themes including a large number of JavaScript code, are subject to charge if the update takes longer than two hours. 

Conclusion 

Wholesale Helper’s Wholesale Pricing Discount tool strikes the perfect balance between an impressive number of features and an easy-to-use user experience. I went through a ton of user reviews, I could almost only find positive reviews, always meeting customer expectations and being praised for their great customer support. 

Install Wholesale Helper App

From $19.99/month. 14-day free trial.

Other Tools 

WPD is Wholesale Helpers’ most popular tool, but it isn’t all that they’ve got up their sleeve, let’s take a look at the other six tools they have available. 

Wholesale Lock Manager 

Managing both your retail and wholesale store simultaneously has never been easier. This tool allows store owners to easily secure their online stores, by password protecting products and pages in a few simple steps. All of Wholesale Helpers’ tools are native to Shopify, allowing you to install and set up in a matter of seconds.  

Key Features: 

  • Provides security for your store’s wholesale section 
  • Easily add/remove permissions to grant people access to your site 
  • Save money by running both wholesale and retail operations on one site (Split with the Wholesale Lock Manager)  

Wholesale Order Form & Re-Order 

Make ordering as simple and seamless as possible for your customers. Many online stores bleed sales by making their check-out process tedious and difficult with constant back-and-forth clicking. Single Page Order Form combines all your products to fit them onto an easy-to-use customizable order sheet. Also included in this tool is the Re-Order page, allowing returning customers to quickly buy products that they have previously ordered. 

Wholesale Helper’s support team is also more than happy to help you to customize the order form to perfectly fit you. 

Key Features: 

  • List all your products and their variants on an easy-to-use order form 
  • Allow customers to re-order products with two clicks! 
  • Customizable 

Pre-Order Helper 

Boost your sales revenue by providing pre-orders on your Shopify store! 

Make sales on products that are out of stock or haven’t even launched yet. Get rid of the tedious back-and-forth via email when customers request pre-orders. This tool allows you to manage and monitor your pre-orders alongside your other sales on your Shopify store. Just like Wholesale Helpers’ other tools, this pre-order form is completely customizable, allowing you to create one to perfectly fit your brand. 

This tool has a completely free version available. 

Key Features: 

  • Allow seamless pre-order option for customers 
  • Analytics on pre-order sales 
  • Works with product variants 

AReceivables 

The quintessential tool to help you track and manage wholesale payment terms. See how much each individual customer owes you, see their past-due orders, and automatically follow up on invoices. All the hassle of hunting down customers, tied up in one easy-to-use tool. 

This tool has a completely free version available. 

Key Features: 

  • Monitor total amount owed by customer 
  • Customizable automatic invoice instructions 
  • Multitude of filters available, easy to sort and find specific customers 

Grow Cart: Upsell & Cross Sell 

The best way to generate more revenue is by selling more to those currently buying from you. This app allows you to upsell and cross-sell products that prospects can add to their cart in a single click. An example of cross-selling is when a customer adds a pair of shoes to their cart, you could sell them a new pair of socks too on their way to the check-out page. 

 This app encourages customers to buy more at once, easily boosting your average order value. It also features integration with WPD, meaning you can upsell and cross-sell retail and wholesale products! 

Grow Cart allows you to manually pick which products show up alongside other products in your store (because who knows your store better than you.) 

Key Features: 

  • Display up to 15 cross-sell products per page 
  • Fully customizable 
  • WDP integration 
  • Prevents cross-sell items from displaying when they’re already in your cart. 
  • Only $1 per month 

Remindio: Remind to Re Order 

Simplicity and automation are the names of the game in eCommerce. Remindio tackles both of those giant tasks, by allowing you to deliver customized, automatic campaigns reminding customers that their stock is running low. This campaign makes it extra simple for customers to purchase from you again, by pre-populating previous orders. 

The app’s easy to use interface allows anyone to create and customize email campaigns, ensuring returning customers. In-depth analytics are also provided, to allow you to see the revenue boost this app provides. 

Key Features: 

  • Automatic email campaign 
  • Works with any Shopify store 
  • Compatible with mobile 

The Wholesale Helper suite includes a wide variety of apps that are guaranteed to boost sales and conversion. These tools are easy to use, and customizable to the core, making them the perfect choice to take your Shopify store to the next level. 

Images by: Wholesale Helper

Magento online stores compromised in the biggest campaign to date

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Over the weekend, more than 2000 Magento stores were hacked. Security researchers describe this onslaught as the largest hacking campaign in the last five years.

These stores fell victim to a Magecart attack, with hacker groups exploiting Magento’s shopping cart system, allowing them to gain access to these stores and sowing malicious scripts inside these stores’ source codes. These scripts skim customers’ payment information that they entered while checking out.

“On Friday, 10 stores got infected, then 1,058 on Saturday, 603 on Sunday and 233 today,” said Willem de Groot, founder of Sanguine Security (SanSec), a Dutch cyber-security firm specialized in tracking Magecart attacks.

Willem de Groot, founder of Sanguine Security (SanSec) tracked these attacks starting on Friday. To the horror of shop owners, the original 10 attacks from Friday increased tenfold by Saturday, before slowly dying down through Sunday and Monday.

De Groot added that these recent attacks trumped all previous campaigns, with the previous record of 962 compromised stores, not holding a candle to these new numbers.

Most hacked stores were running an EOL version

The SanSec founder stated that a recurring flaw in all the compromised stores was that they were running an immensely outdated version of Magento’s software.

This version of Magneto had stopped receiving updates over four months ago, meaning it reached end-of-life (EOL).

Industry giants including Adobe, Mastercard and Visa, voiced warnings about incoming attacks on outdated stores over the spring.

In the months leading up to the attacks, several web security experts noted that new Magento 1.x (EOL versions) vulnerabilities were non-existent. This is very atypical, as the 1.x versions of Magento were crippled and plagued by security flaws.

Experts predicted that hackers were patiently waiting for 1.x’s EOL to rear its head, to ensure Adobe’ could not patch out their brutal attacks.

Recently, ads selling Magento 1.x vulnerabilities were unearthed from underground hacking forums, confirming experts’ suspicions that attackers purposefully staggered their assault.

magento-zeroday.png
Advertisement for the hack, posted by user “z3r0day”.
Image: SanSec

On a lighted note, Adobe’s initial warnings did severely lessen the blow of this campaign, with the number of outdated stores being cut in half as of June 2020.

Nevertheless, a number of high-traffic sites are still running the EOL version of Magento, solely relying on firewalls to ward off attackers.

While this may be PCI compliant, this is extremely risky and store owners are urged to update their stores immediately.

How To Bridge The Gap Between Ecommerce And Retail

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“Many thought ecommerce spelled the beginning of the end for physical stores. But now it’s clear that digital platforms and offline stores are not competitors, but allies who complement each other’s capabilities.”

Even though online stores offer clear advantages like being able to accept mobile payments, easily access user reviews, and conveniently check stock availability; physical retail branches offer the edge of personal interactions. At times, there’s nothing better than actually seeing the product and physically interacting with it, before a purchase.

Read the full article here: Bridging the Ecommerce-Store Experience Gap

Amazon in the Age of Crisis

amazon covid 19 crisis ecommerce-supply-chain

The world is holding its collective breath to see what the lasting effects will be from the current Covid-19 pandemic. Millions of jobs are at stake or already lost and trillions of dollars have disappeared from the world markets. Online retailers should be well-positioned to weather the storm yet supply chain issues, panic buying, and strict lockdown laws across most of the world have placed massive strain e-Commerce companies. Even the world’s largest online retailer is feeling the strain with long delays in essential items, issues with price-gouging and concerns around the safety of its drivers and warehouse staff.

The Oracle of Seattle

Prescient Bezos though sold $3.4bn of Amazon Shares in early February. Maybe it was luck or maybe the man at the head of the world’s largest retailer was beginning to see the first warning signs from China with regards to resupply as the infection spread out from Wuhan.

What is more worrying is that if a company the size of Amazon, renowned for its massive fulfillment network, vast warehouses and efficient fleet of delivery trucks can take strain then what does it mean for the rest of the online merchants?

Supply Chain Under Pressure

The cases of invected warehouse staff are increasing daily and will only get worse in the coming weeks. There is evidence that the virus stays active for 24 hours on cardboard and even longer on plastics and steal. Making sure that the warehouse & merchandise stays disinfected will be a mammoth task but one that cannot be ignored for the safety of staff and customers.

Covid-19 has been found to stay active on cardboard for up to 24 hours

And yet retail customers are flooding the site daily in an effort to order basic goods such as groceries and other essentials yet standard delivery is unavailable in many areas across the US.

  • toilet roll
  • eggs
  • beef
  • milk
  • hand sanitizer
  • bottled water
  • ibuprofen
  • face masks

In all this Amazon plays an important part in keeping consumer’s cupboards filled. With lockdowns being implemented in more countries across the globe each day, online sales will be critical in helping millions put food on the table. One can only imagine what will happen if more issues begin to pop up in our vital delivery networks over the next couple of weeks.

I got a glimpse of this whilst talking over Skype with a family member in the island-bound country of Mauritius, where they have been placed on complete lockdown. Only one family member is only allowed to go to the shops once every seven days. There are only a few online stores trading on the Island and almost all of them have suffered from downtime due to the increased load. We often forget in the good times how easy we have it with prime memberships and one-day deliveries.

Crackdown on Price-Gouging

Price-Gouging is when a seller increases the prices of goods, services or commodities to a level much higher than is considered reasonable.

Amazon has been tough on sellers trying to take advantage of the current crisis by shutting down anyone overcharging for essential items(by 1,600% on some items). Over 4000 accounts have been suspended in the process. It released the following statement:

“Making clear to all of our sellers our longstanding policies that ensure fair pricing. Monitoring our stores 24/7 through both automated and manual means and aggressively removing bad actors and offers. Collaborating with federal, state, and local law enforcement agencies and policymakers to hold price gougers accountable. Staying focused on our customers and protecting their interests.”

The clean-up is sure to continue in the coming weeks.

Amazon Sellers in the Crossfire

Arbitragers have been the biggest losers during this period of turmoil as they have no control over replenishment and cost. The conditions are changing daily making it almost impossible for these types of sellers to respond in time.

Building a business with Amazon has been lucrative for many sellers over the years but the current heavy-handedness will give some pause for thought. If you are not in control of your own platform, sales and pricing then it is possible to ask if you even have a business.

There is however evidence that Amazon itself was increasing pricing in the early days of the epidemic:

“When we looked at the data, we saw price increases from both Amazon and third-party sellers,” said Greg Mercer, founder, and CEO of Jungle Scout. That company tracks Amazon sales data and sells it to third-party vendors.

Mercer says Amazon not only earned commissions from those sellers accused of price gouging but it also more than doubled its own prices on essential goods as the COVID-19 pandemic grew between early January and mid-March.

At one point earlier this month, Amazon listed a four-pack of its own brand of toilet paper for $72.

Source: abcactionnews.com

Bringing It Home

Our connected world has in a way created the very problem we are currently facing. Supply Chains stretch across the planet, across multiple regions. The closing of borders has placed a significant strain on merchants across the globe. It may be time to bring that supply chain back home and source more products locally whilst the crisis unfolds. The shipping lanes are still running but the congestion at the ports is causing backlogs.

This will only become worse as the sickness spreads to the crews of the container ships. Already we have seen the cruise ships devasted by the virus and now the aircraft carrier Theodore Roosevelt crew has become another statistic with the navy’s first at-sea outbreak. If the world’s most powerful navy is not immune then who is.

e-Commerce Weekly News Highlights 12 April 2020

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e-commerce weekly news highlights

How Your Local Business can be a Helper

An inspirational piece of writing by Miriam Ellis on how local companies can help each other and their communities through the hard times. It gives some great examples, like how restaurants transitioned to drive-thrus and meal deliveries, to how wellness centers moved online by providing virtual appointments. An excellent example of how businesses can stay relevant in these changing times. We all knew the digital transformation was happening yet this crisis as sped up the timeline significantly.

“When times are hard, finding helpers comes as such a relief. Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come.”

Click here for full article

Page Speed Scores of Every Shopify Theme

Hamlet Batista and the team at PraticalEcommerce compiled an interesting piece on the Pagespeed scores of all 72 Shopify themes. It compares the speed for both desktop and mobile. Pagespeed is very important for your ranking in search and your customer satisfaction. A fast website will improve your bounce rate and conversion rate:

Click here for full article

Navigating COVID-19: A Simplified Guide to Resources for SMBs

In this time of crisis getting the right information in time is key to the survival of any small business. Wordstream’s blog compiled an excellent list of actions that SMBs can take to keep their business and customers safe during this pandemic. From ensuring the safety of your staff to getting the word out to your customers, adjusting your marketing message. The article is an excellent resource to help you wade through the days ahead.

“While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven common COVID-19 objectives, including:

  • Ensuring safety
  • Communicating with customers
  • Updating your listings
  • Adjusting your marketing and ad campaigns
  • Managing finances
  • Working remotely, and
  • Making sense of it all”

Click here for full article

Apparel retailers turn to sales to buoy revenue

Online apparel retailers are not exempt from the loss in sales over the past month. Clothing is not on the top of everyone’s minds when health and safety is the main concern. Most retailers are turning to specials and running discounts to help pull in sales. Retailers have shifted their message as well and are trying to appeal to the new reality of the staying at home.

“No one needs apparel if they’re not going anywhere,” Rosenblum says. “Retailers will do what they have to do to try to goose sales, but with 13%—and rising—unemployment, I just don’t see a lot of buying activity.”
She adds: “Apart from comfortable, stay-at-home clothes, I think the category is dead as a doornail.”

Click here for full article

Shopify Review 2020: Everything You Need Know

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shopify review everything you need to know

The complete Shopify Review: e-Commerce has become increasingly popular over the last few years and even more so at the start of 2020. Almost all businesses now need an online presence to helps them reach customers, handle sales and promote their brand. Building a website for e-Commerce isn’t as complicated as it used to be. Even a novice is now able to create their own store in a day without much experience.

Shopify is by far one of the most straightforward and capable e-Commerce platforms currently available. It is easy to get started and manage without prior knowledge of web design & development or coding. That is not to say that your store will be an immediate success right off the bat. As in everything you will need to do the research, teach yourself the basics and keep learning along the way. But setting up the store itself is now effortless.

TO ME, A GREAT COMPANY STARTS WITH A GREAT PRODUCT AND ENDS WITH A GREAT PRODUCT.

Tobias Lutke

Before Shopify, there were many unintuitive options for building an online store. Shopify arrived on the scene with easy-to-use tools and a capable suite of features that allowed anybody to start selling products and services online within a few hours.

Shopify 101: An introduction

Shopify is a cloud-based e-commerce platform that lets you use a preset template to set up a shopfront where you can sell physical or digital goods. What makes Shopify so attractive is that you can create your store on your own, without having to hire a website design company or developer. You have control over enough features to make your shop fully functional. From the dashboard, you are able to upload and update products, manage inventory, set up payment gateways and set shipping rates. A professional developer or agency might be needed for more advanced builds.

Those with more advanced coding skills are also able to further tweak the HTML, CSS codes & Shopify’s own open-source template code, Liquid.

This makes Shopify a one-stop e-commerce solution.

It is referred to as a “Software as a Service” tool because you don’t need to own the software to use it. All you need is a browser and an internet connection to access your store from anywhere in the world. This is an attractive solution for on the go entrepreneurs, stay at home moms or dads and almost any size business. Shopify scales from 1 product to unlimited.

Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”, and was formerly referred to as “software plus services” by Microsoft.

Wikipedia

Shopify Plans and Pricing

You might imagine that an all-inclusive e-commerce solution would come at a hefty price. That is surprisingly not the case. Shopify provides a range of subscription plans that allow you to pick a plan best suited for your business and pocket.

Shopify offers a free trial to all new merchants of 14 days (Increased to 90 days during the COVID crisis). The free trial allows users to upload products, complete the store design, enter shipping and payment details and do test orders. Up until April 2020, a merchant was still able to process up to 50 orders in Development stores but that has been discontinued since.

Each of the pricing tiers offers increasing levels of features and tools that help you optimize your storefront.

shopify plans pricing chart
Shopify’s three subscription options, excl Lite plan

Here is an overview of the Shopify plans that you can choose from:

Lite – $9 per month

The Lite Package is not technically a plan as it does not support a fully functional store. What it does is turbocharge your existing Facebook or Instagram page to allow you to sell through those channels. You can use Shopify to manage the inventory of a physical location and offer goods and services for sale.

You get access to the Buy button from Shopify that integrates into an existing website, newsletter or social media channel. The Buy button includes order tracking, fulfillment or CMS integrations such as Squarespace, WordPress or Joomla.

This plan is somewhat underrated, yet it provides excellent value for money and is an efficient introduction to e-commerce.

Basic Shopify – $29 per month

The Basic plan offers a complete online store solution with most of the Shopify features. Including unlimited product uploads, fraud analysis, 24/7 customer support, social media channels, and order fulfillment.

Under the basic plan you also get the following:

  • e-Commerce website
  • Blog section
  • Ability to create pages such as About, Contact
  • Customer Logins
  • Unlimited products
  • 2 Staff Accounts
  • 24/7 support via Live Chat, Email or Phone
  • Sales Channels such as Facebook, Instagram or Pinterest
  • Manual Orders
  • Discount Codes
  • Free SSL Certificate
  • Abandoned cart recovery

Gift Cards are included in this package for a limited time during 2020 to support merchants effected by COVID-19.

The plan does not include a domain name for your store. You have the option to buy one via Shopify for $14 a year or redirect your existing one to the storefront. Shopify did not include an Email service until April 2020 when it launched a full Email service included in all packages.

Top Tip: Be careful when you choose your store name as that also becomes your admin URL and cannot be changed later. Your customers won’t’ see this URL but your admin staff will and it is sometimes included in some apps that reference it.

Top Tip: Be careful when you choose your store name as that also becomes your admin URL and cannot be changed later. Your customers won’t’ see this URL but your admin staff will and it is sometimes included in some apps that reference it.

The basic plan is perfect if you are getting started and need to sell your products online but don’t have the budget for more advanced plans.

Shopify – $79 per month

The Shopify plan offers cheaper credit card rates, professional report generation and Gift Cards for an extra $50 per month. The Report section is especially useful in analyzing almost every aspect of your store, from order processing to inventory management.
The ability to create gift cards is a powerful marketing tool that can help boost revenue during the holidays or other sales events.
This plan is best suited for larger merchants that receive the full benefit of a lower per-transaction fee of 1%. Or those who are looking for more advanced analytics and reporting. Otherwise, there is not much difference between the first two packages.

Advanced Shopify – $299 per month

This plan is the most advanced and expensive plan you can get on Shopify. It combines all the benefits that on offer in other bands and adds a much lower transaction fee of 0.5% per transaction. 3rd Party Calculated Shipping is also included in this package. You are able to add this to the other to packages for an extra $20 per month. Also included are even more advanced reporting capabilities.
Top Tip: You are able to add 3rd Party Calculated Shipping to the other packages at $20 per month.

If you are looking to play in the big leagues of e-commerce and are earning monthly revenues above $10,000, then this is the plan for you.

Shopify Plus – from $2,000 per month +

Shopify Plus is the enterprise solution for large or growing e-commerce companies.
It is ideal for those looking for more powerful e-commerce management tools, 24/7 website uptime, traffic surge protection and seamless order, inventory, and shipping management.

This plan is best suited for companies that make over $1 million in annual revenue and start at $2,000 monthly. You need to apply directly to Shopify for a custom quotation according to your business needs.

Some of the features include:

  • Advanced Apps
  • Checkout Customization and access to checkout.liquid
  • Additional API Callsscv
  • Merchant Sucess Program
  • Launch Engineer
  • Unlimited Staff accounts
  • Up to nine stores for international expansion including separate locations
  • Access to the Shopify Plus Partner Program
  • Shopify Plus Facebook Community
  • Ability to add up to 100 themes on one account
  • Added Permission settings for staff accounts
  • Wholesale Channel that allows the creation of separate Wholesale store
  • Bulk Account Inviter
  • Avalara AvaTax Services

API Resources for Shopify Plus Customers

  • GiftCard
  • Multipass
  • User
Top Tip: Save big on yearly plans

When it comes to Shopify pricing, it pays to plan. Building your own e-commerce store requires commitment and dedication. Shopify rewards this by offering significant discounts when you subscribe for a one-year(10%) or two-year plan(20%). You can reduce your Shopify subscription fees by as much as $1,400 per year using one of these options.

The 90 Day free trial gives you ample time to test out Shopify for yourself before making a long term commitment.

What Makes Shopify So Special? Top Features of Shopify

Shopify has arguably the most comprehensive suite of features that any merchant can dream of having to run an online store. Not all of these features are available in the standard Shopify plan. You can however easily upgrade or downgrade at any time if you would like to test some of the advanced features.

Shopify Themes

Shopify theme store
Themes are available in the Theme Store, including 11 Free Themes

The Shopify theme store offers more than 100 free and paid themes to choose from. Your shop theme is like a dress or suit that you put on to make your store look attractive to prospective customers. You do not need experience in graphic or web design to set up your look and feel and you can get started immediately with one of the free themes.

There is also excellent support online for any of the free ones and the forums are full of advice for anyone that needs help.

Top Tip: Resize your images using a tool like Tinypng before uploading as large images will slow down your site and hurt your SEO. Also, give your images SEO friendly file names so it can rank in Image Search

For the paid themes you would need to contact the theme creator for any advanced queries. One of the best of these, with excellent support, is Out of Sandbox.

Read through the comments section to see what the reviews are for each of the themes before you commit. This will give you a good idea what their support and responsiveness are like. Sometimes the theme or app is only as good as the support that follows afterward. Another great feature is the ability to install and preview any of the paid themes in the store.

You are not limited to only the themes in the Theme Store. There other excellent themes available at sites like Themeforest. You can buy and download the themes from one of these external markets and then easily install it using the theme upload feature in the backend.

Abandoned Cart Recovery

Between 65% & 70% of online customers do not complete their checkout online.

Many merchants are faced with the reality of customers placing products in the shopping cart only to abandon it without checking out. Shopify includes a handy section in the backend where it shows you all the abandoned transactions. It also sends out an automatic reminder to customers by email that reminds them that they have an incomplete transaction.

shopify abandoned checkout settings
Available settings for abandoned checkout emails

You can control when these reminders are sent; 1 hour, 6 hours, 10 hours(default and recommended) and 24 hours. You are also able to customize the Cart Recovery email which is a nice feature.

Abandoned checkout recovery emails are not sent for Shopify POS or other 3rd party sales channels.

The data available in your dashboard for 3 months so it is important to check regularly for patterns or reasons that might be causing the failed transactions. Take special notice of the payment event that is included with each abandoned transaction. You can use this info to see if something is wrong with your payment gateway or on the customer’s side.

You must spend time figuring out why customers are leaving your store without completing their purchase. This can have a positive effect on your revenue over time.
Another cool feature is the ability to manually email customers a link to the abandoned cart. The link can even be copied into an email if you would like to send it through your mail program like Outlook or Mac Mail.

We all know how overloaded analytics can become over time. It is difficult to remember to look at the data regularly but this can have a significant impact on your business. You can set up automatic reports on Abandoned Checkouts to be sent to your inbox regularly. These reports can include information such as sales, average order value, number of products sold, first-time buyer stats and conversion rates.

Intuitive User Dashboard

Shopify makes use of an intuitive user interface that is simple to master and navigate.
From the dashboard you are able to view and manage orders, upload products, view your customer details or access your store analytics data. You are also able to manage your social media integrated sales channels (e.g., Amazon, eBay, Facebook, Instagram).

Payment and Transaction Processing

Shopify payment options review
Shopify Makes Payment Gateway Integration Easy

Shopify has more than 100 payment providers which mean you are almost certain to find one that works best in your region. It caters to all the big names in the payment industry so you should be able to find what matches your needs.

Shopify Payments

Shopify also gives you the option to use its in-house system, Shopify Payments, and thereby cut out the middleman. It is available in over 14 countries, including the USA, UK, and Japan. Using Shopify Payments gives you discounts on your transaction fees.

Benefits of using Shopify Payments:

  • Integration is effortless
  • No extra transaction fees to 3rd parties
  • Ability to still use other payment providers like Paypal.
  • Predictable pricing
  • Potentially increased sales with multiple payment options
  • Track money from your dashboard
  • Improved Chargeback Recovery

Make sure to check beforehand that you are not on the prohibited businesses list.

You can also use manual payment options for Shopify, including cash on delivery, direct deposits, and even money orders. This as the added advantage of zero commissions payable to Shopify and is an excellent option to add to your checkout process.

Shipping Tools

If there’s anything that ruins most e-commerce businesses, it will be shipping and logistics. Shopify’s system is excellent in this regard and is easy to set up. You can apply different shipping rules and customize it by weight or price. You also get accurate shipping rates live from carriers such as DHL, USPS, and UPS. While just a few countries have these live shipping rates, Shopify expects to expand this to even more in the future. Shopify provides an all-encompassing solution for drop shipping through Shipwire, Rakuten, and Amazon Fulfillment. You can also add drop-shipping through the Shopify App Store like Oberlo.

You are also able to install Shipping apps if your courier company has one in the app store. This will allow for more advanced shipping rules and integration directly with the shipping company. Allowing you to automate much of the shipping which is often a headache for merchants.

Shopify is also working on its own fulfillment service which is a very exciting development. It is currently only available in the US to select merchants, but we hope they add more regions in the future.

Shopify App Store

shopify app store
There are over 2,400 apps in the App Store

Get access to thousands of extensions and quality apps, both free and premium, that offer a plethora of features and options. You can simply install an app to provide any feature that you need to improve your e-commerce experience. The paid apps are usually more powerful than the free ones, but it is essential to read the reviews to find the best ones. You can get apps for multi-currency conversion, accounting, reports/analytics, data capture, SEO, email marketing, order tracking and many more.

Apps can add significant functionality to your online store. From Advanced Search apps, Upsell apps to Wholesale apps that allow you to sell B2C/B2B in the same store. There really is no limit to what can be done with the right apps.

Top tip: Make a backup of your shop theme before installing apps. I’ve learned the hard way that some apps may damage your theme code and having a backup means you can easily roll back the theme. Also be sure to double-check your site speed afterward, especially the product pages as some apps add significant load time which can hurt your SEO.

Pros and Cons of Shopify

As with any online platform, there are pros and cons to Shopify. Here is an overview of some of the benefits and limitations of the service.

Pros

  • Easy of Use – Shopify has virtually everything you need to build a professional store, all available within a few clicks. There’s also an extensive help and support section with adequate documentation to help you find what you need.
  • Design and Personalization – You can rest assured of both the quality and quantity of design options with Shopify. Whether you are trying to create a brand-new shopping experience or go with a preloaded theme, you can find or create the dream storefront you want.
  • Access to advanced code – Most features of Shopify are accessible to developers so you can create custom solutions for your storefront if you have the skills. It supports both HTML, CSS, and other languages as well as its own Liquid code. The checkout code is only accessible to Shopify Plus customers.
  • Economies of Scale- From mom and pop stores, growing entrepreneurs to global conglomerates, Shopify has all the tools needed to scale. With unlimited product uploads, you will never reach a limit in catalog size.
  • Support – Shopify’s Support team is available 24 hours of the day, seven days a week by phone, email or live chat. This is a stark difference from other similar platforms where support is more limited. The support staff is helpful and almost always willing to go the extra mile. There is a limit to what they are able to provide though. For 3rd party theme related issues it is often best to contact theme support directly. The same applies to Apps.

    But they will often put you in contact with the tech support from those companies if they are not able to help.

You can access Support from your store backend or through the links below:
There is also extensive documentation available in the Shopify Help Center.

Shopify Help Center
Video Tutorials
Webinars

Cons

  • Shopify is payable in US Dollars and that can make it a bit expensive in countries with a weak exchange rate to the US Dollar. You can get around this a bit by choosing an annual or bi-annual plan for the extra savings or when the exchange rate is more favorable.

    In addition to the charges from the payment processor (like PayPal or Stripe), you still pay Shopify a transaction fee, which cuts into business revenue. The per transactions fees are also sometimes an issue for merchants but you are able to get around this by either using Shopify Payments or using manual transactions at checkout
  • Multi-language support – Support for other languages is not available to all Shopify users. Many apps and templates make it easy to get language support, but there is no standard option that is capable enough for use.
  • SEO issues – Shopify uses a URL structure that in some way inhibits SEO with Duplicate product pages. Shopify does ensure that there is a canonical tag to the associated pages but this can still pop up as an issue with color variants. You are able to fix this by editing the product.grid-item.liquid file.

Some other useful Shopify SEO Tips

  • Remove duplicate URLs from internal linking architecture
  • Remove duplicate paginated URLs
  • Create blog content for keywords with informational intent
  • Add “Product,” “Article,” & “BreadcrumbList” structured data
  • Determine how to handle product variant pages
  • Compress images using crush.pics
  • Remove unnecessary Shopify apps”

Click here for the complete guide on SEO for Shopify by MOZ:

Top Tip: Shopify does include a handy URL redirect feature in the Navigation section which allows you to update any URL changes in your store. This is a great tool to use if you migrate from another platform such as Woocommerce or if you ever change the URL of a page/collection/menu. 404 errors have a negative effect on your SEO.
shopify url redirect tool
URL Redirect is an important tool to combat 404 Errors
  • Limited Report Functionality – You only get access to professional reporting when you subscribe to the more expensive packages.
  • Limited Abandoned Cart function – You only get one email to send to customers that abandon their cart. Having more capable features require installing premium apps. You are however able to send manual emails to customers.
  • GDPR issues – You need a third-party cookie banner app for your Shopify store if you want to be compliant with the recent GDPR. You could get into trouble if you assume that it is available by default.

Conclusion

Shopify is one of the most recommended solutions for merchants who need an online store. Whether it is an online business, or an omnichannel business with a physical location, or dropshipping, it is arguably the best option.

There are now over 1 million merchants using Shopify’s e-commerce platform. The strong growth in the userbase instills a lot of confidence in the stability and longevity of this service. I for one highly recommend it to businesses of any size.

What are your thoughts on Shopify? Do you have any questions that the above guide did not answer? Let us know in the comments below.

Payflex: The best South African Payment Gateway?

Imagine you are scrolling through an online store, then suddenly, something catches your eye. 30% SALE OFF EVERYTHING! – including that brand new gadget you’ve been dreaming about.

In love with this product, your eyes rush through all the information & images until you reach the price. Your wallet groans and your heart breaks – as you already surpassed your monthly budget, and the sale ends tomorrow!

This is where Payflex comes in. 

An innovative new payment gateway that functions with some of the biggest eCommerce stores in South Africa! 

Payflex allows you to shop now, and pay later – only being charged a deposit on 25% of your purchase’s price, and then paying off the remaining amount over 6 weeks. Payflex acts as an alternative to online credit – without the costs.

Payflex for customers

As mentioned in our example above, this payment gateway is super useful when a non-refusable purchase shows up – but money’s a bit tight. If the store you’re shopping on has Payflex as a supported payment gateway, simply select it and set up your account using your card details.

True to Payflex’s slogan “Shop Now Pay Later”, after the initial deposit, the rest of the total amount is paid in 4 equal increments over 6 weeks. But what’s the catch?

Well quite frankly, there isn’t one. These payments have 0% interest, and Payflex has no hidden service fees, admin costs, or shady agreements.

Payflex also gives you the option to repay your whole invoice in a single payment. This means if you would prefer not to stretch the payments over six weeks, you can rather pay upfront.

Payflex for store owners

Payment flexibility not only helps you attract and keep customers around – but it also ensures that you get paid quicker. Accepting a big variety of payment methods also appeals to millenial customers, with studies proving that 48% of customers preferring to shop at stores with multiple payment options.

Payflex’s buy now pay later model adds to this flexibility, providing customers who don’t have upfront funds available to purchase products without sending them into unnessecary debt. This financial pressure has never been more relevant, due to the Coronavirus pandemic.

Payflex eCommerce Integration

Payflex is available to integrate as a payment gateway, but we’ll only be looking at Shopify for now. If your Shopify store is already set up, it’s easy as pie to add Payflex to your store. Simply visit the Shopify App Store, and search for the Payflex plugin. Once installed, you can contact Payflex’s support team if you run into any problems (which is very rare.)

If you’re a South African that’s getting into eCommerce, you’ll find that using Shopify and Payflex make for an amazing combination for accepting payments in South Africa.

The Current and Future State of E-commerce

the current and future state of ecommerce

Where are we now and where are we heading

The e-Commerce timeline has moved up significantly in just a few months by the Covid-19 epidemic. Online store development is the new gold rush with every company now having to look at ways to get online and fast. From your normal mom and pop store selling 1 or 5 products, to your favorite restaurant now having to pivot to online sales and food delivery. To retail giants scrambling to shift from physical locations to moving their merchandise online in record time. Many are struggling to understand this new world we live in but one thing is clear. No business has a choice anymore. You will either make the shift or struggle to keep up long after the effects of the epidemic have worn off. 

“One of the only ways to get out of a tight box is to invent your way out.”

Jeff Bezos

Those that have already made the shift online are far ahead of the competition but it is not too late for those only starting out. The tools available today make it possible to move online in record time. Platforms such as Shopify & BigCommerce make it feasible to start selling within a very short time. Gone are the days of building online stores from scratch with code that only the developer understood. Anyone can launch a basic store. For more advanced setups a developer is still required or if you need a more custom-designed look at feel. Traversing the more technical issues such as payment gateways and shipping can still be difficult for some.

Necessity Drives Innovation

Drone Deliveries in ecommerce
Drone Deliveries

Everyone knew it was coming, they just thought we had more time. Yet like all shifts of significance, this one came out of necessity. 

Necessity has always driven innovation throughout history. The pandemic of 1918 brought on a new understanding of the benefits of hygiene. World War 1 and 2 changed production forever with the ramping up of streamlined factories, especially in wartime America and post-war Japan. 

This new shift will be equal in its severity yet no less life-changing. 

Current sales figures are reaching black Friday levels, yet over a much longer period, as the rush to buy online continues to gain momentum. The latest data suggests that a large number of new users are buying online, and most importantly, returning for repeat purchases. This shows that these new users are becoming more comfortable with the process and forming new spending habits. Online grocery sales have seen the biggest shift in numbers with no letting up. This is the time to capture the hearts and minds of these new online customers. 

How customers continue to shop and how the e-commerce industry responds, will bring about a sea change in the world of online, and the offline retail landscape. 

What does the future of commerce and e-commerce hold?

Automation and AI

Warehouse Automation ecommerce
Warehouse Automation

Automation and AI will be at the forefront of this new world. This current epidemic has shown the fault lines in our global supply chain. It has placed a strain on the economies of the world by first threatening the manufacturing heartland of mainland China. Next, it threatened our freight and backed up our ports. This might point to commerce moving more localized in the near term. Long term the giants of the industry will have to look at ways to secure the things that keep our economies ticking. 

Automation will play a large part in this with robots moving more and more into the factories, ships, fulfillment centers, and stores. Amazon’s Cashierless stores promise more convenience with less human interaction. 

Evolving Fulfillment

Online stores are using the term contactless shipping to attract customers wary of COVID-19. Contactless curbside pickup and home delivery are becoming the new normal and a popular option with safety-conscious consumers.

Drone deliveries are already a reality in some countries, and this will only increase in the next year. Some see a future where drone ships cross the oceans powered by solar and wind, and steered by satellites and AI. Automated Harbors that run by digital harbormasters that keep goods flowing at an unmatched efficiency, constantly learning and adapting. Solar, driverless trucks shipping the goods to fulfillment centers where no humans are needed or present. And onto the cashier-less stores or home delivery bots that bring the goods to the consumers. Where we will all find jobs during this next evolution is another matter. Universal income might become a right, together with access to the internet. 

This new revolution will bring forth new jobs yet unimagined, the same way all big shifts have done throughout history. The agricultural revolution made it possible for craftsmen and artists to appear as people had more time away from subsistence farming. 

Fulfillment is the next battleground for giants such as Amazon, Walmart, and Shopify. Shopify is working aggressively expanding its footprint in the US against the well-established market leaders. Customers want products fast and efficiently and they are willing to pay. Retailers are looking for one-stop solutions that include warehousing and shipping that seamlessly integrates with their online stores.

Courier companies across the globe will have to keep offering better services and pricing to help merchants take on the big boys. 

“My belief is that eCommerce is the future, and [that] eCommerce is going to replace a lot of traditional ways of doing business,”

JACK MA

AI

e-Commerce search engines will begin to think more like humans. This will ensure that search results become more relevant to customers, instead of based on outdated algorithms.

Some of these AI tools are already available to us today in image recognition features in Pinterest, Automatic searching of videos, and other media. 

AI will change many areas of e-commerce including:

  • optimizing the sales process, 
  • prospecting new products, 
  • improved personalization, 
  • chatbots and virtual shopping assistants.

The Gamification of e-Commerce

social media shopping

This is one area garnering the most interest. Bringing together social media, interactive games, and e-commerce is the dream for many online retailers. Shopping is becoming more about the experience for the customers than a straight buy and pay model. It has become another form of entertainment where people shop for fun. eBay was one of the original drivers of making shopping fun with its bid and pay system, where you have to beat out other customers for the privilege of buying the item you desire. 

Loyalty programs and other points systems further extend Gamification into the online shopping experience.

Social Shopping

Facebook recently made a significant investment in India’s Reliance Jio. JioMart went live in Whatsapp days after the accusation in Mumbai, thereby dipping their toes in a potential userbase of 400 million Indians currently under lockdown. This will be a powerful tool for small businesses to get their products in front of potential customers. 

Did you know: The first-ever online transaction occurred in 1994 when a 21-year-old entrepreneur, Dan Kohn, sold a Sting Album, Ten Summoner’s Tales, to a friend in Philadelphia. The transaction of $12.48 was the first-ever protected by encryption technology.

New kid on the Social Media block, TikTok, recently launched a new initiative called Small Gestures where users can send virtual gifts from well-known brands to each other. This gives brands exposure to the millions of users flooding the platform as well as giving users the ability to “reward” content creators. This is just the start of TitTok’s evolution into online sales and advertising.

Screen time on Social Media has seen big increases in recent months as people try to stay connected during COVID 19. 87% of people claim that they use social platforms to help them decide to buy a product. This has given rise to Social Shopping where users can purchase directly through the social media platform. 

Pinterest’s recent update to its Shopify App, which includes shoppable pins, is a great example of how platforms are looking to profit from this. 

Yet it goes beyond a single channel. Consumers want to be able to interact through multiple channels be it email, social media, WhatsApp, or the online store. Research shows that they spent on average 80% more than single-channel shoppers. Retailers need to make sure that their brand is consistent and reachable across all platforms. 

Final Thoughts

e-Commerce cannot be ignored any longer by any business serious about its future. Things will not return to normal once the infection rates begin to fall. Users are becoming more comfortable with shopping from the comfort of their own homes. Getting your weekly groceries delivered to your door is now the norm and plays towards our inherent laziness. It is also more efficient than looking for parking & standing in guess at checkout. This will not change. It is time to look for the gaps in this new reality and see where one can innovate and expand to fill those gaps. 

The focus should be on the customer journey, the efficiency of production & fulfillment, and fine-tuning your marketing for the multi-channel reality.

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.”

OPRAH WINFREY

e-Commerce Statistics

  • The Global eCommerce market is predicted to grow to $6.5 trillion in 2022
  • Currently the largest e-commerce market in the world is China
  • The US eCommerce market is set to grow from $365 Billion in 2020 to $600 Billion by 2024
  • The 3rd Biggest eCommerce market in the world is the UK with 586 Billion Pounds(31% through Amazon UK)
  • The biggest increase in e-commerce growth is expected in India
  • 95% of all purchases will be made through e-commerce by 2040
  • Men tend to outspend women online
  • E-commerce is estimated to grow to 17.5% by 2021
  • The average abandoned cart rate is 2.5% across categories
  • The category with the best conversion rate is gifts at 5% with the lowest being electronics at 1.4%
  • The highest conversion rate goes to food and drink at 7%
  • 70% of shoppers state free shipping is the reason they buy online
  • On average 30% of products are returned with clothing and shoes returned the most

Tips for anyone selling online or for those planning to

  • Decide on the platform best suited for your business.
  • Focus on quality Product Photos and include lifestyle images.
  • Create Videos and include it on product pages
  • Offer honest and open information to your clients to build trust
  • Respond to Customer Concerns and Recommendations
  • Focus on reducing abandoned cart rates
  • Design for mobile commerce and test, test and test
  • Improved Delivery Options in eCommerce
  • Have an SEO, Content & Social Media Strategy
  • Talk to your customers the way they want to. Provide live chat, WhatsApp, email, phone, Messenger, etc.
  • Understand your customer’s needs. Talk to your existing customers to find out what they need. 

Shopify: Becoming Antifragile

“Much remains uncertain but what I can say for sure is that Shopify has entered a new box. The role we play in the world of commerce has become clearer: we help entrepreneurs become successful merchants. More merchants survived the pandemic than would have without us. Outside of our four walls (ha!) people now understand what Shopify does and what we care about. We are certainly less underestimated. But what’s also certain is that Shopify is more important than ever and in a better position than ever before. We are taking 2020 in stride and finding ways to thrive in the face of so much change. “

Some things profit from shocks, they excel and improved after being exposed to disorder. In spite of the ubiquity of this phenomenon, there is no word meaning the exact opposite of fragile. Nassim Nicholas Taleb coined this term as “Antifragile”.

Shopify has embraced all of the shocks that 2020 has thrown in their way thus far, applying Taleb’s concept and growing from the disruption.

Click here to read the full article: Thriving on Change

eCommerce With TikTok

Social media giant TikTok has recently revealed their plans to explode its diversification into the world of eCommerce. This will allow brands to use the culture-shaping impact and reach that this app has proven to have.

What is TikTok?

TikTok, owned by tech mega-corp ByteDance, is a video-sharing mobile app that allows users to create and share short videos on any topic. The app provides users with a vast library of music and dialogue options, with which they could then use to make funny or entertaining videos.

The app’s users predominantly consist of teens and young adults, is an enormous untapped market for promoting and selling products online.

At the end of 2020, TikTok surpassed 1 Billion monthly users (which is now sitting at 1.1 Billion as of February 2021.) This makes it one of the biggest social media platforms worldwide.

TikTok in Social Commerce

In their annual advertiser-brief, ByteDance revealed their planned features for the app in 2021. According to several attendees – one of these features is a tool that allows TikTok’s most popular content creators to share links to products, earning commission on any sale made through their link.

This is textbook affiliate marketing, and third-party companies have been doing this for a while – providing TikTok creators with sponsorships to promote their products with affiliate links.

However, the most anticipated feature is still to be discussed:

TikTok is also planning to allow brands to showcase their products to be purchased directly on the app. 

This is TikTok’s attempt to break into the social commerce market, in which the platforms Instagram and Facebook currently are the kingpins. Social commerce is predicted to expand exponentially as one of the biggest eCommerce and social media trends of 2021, with more and more brands considering it as a new retail avenue.

Campaigning your brand on TikTok, you’re looking at reaching views in the billions, which is very enticing for big companies. 

This news is extra exciting to Shopify store owners, as Shopify integration is almost guaranteed following TikTok’s partnership with Shopify last year.

TikTok’s Shopify Deal

In October of last year, TikTok announced an unexpected partnership with Shopify, one of the biggest eCommerce platforms. Shopify’s Vice President of Product stated that this partnership aims to make it easier for Shopify’s users to reach younger audiences & increase sales.

Image result for tiktok social commerce

This deal will allow Shopify merchants to create and run TikTok marketing campaigns straight from a customer Shopify dashboard, upon downloading the TikTok channel app from Shopify App Store. Additionally, Shopify users will gain access to targeted advertising inside TikTok, filtering prospects by age, gender, behaviour and much more. 

Is TikTok the future of social commerce?

While the social commerce market is currently being dominated by Facebook and Instagram, the shift to TikTok is already slowly starting. 

Image result for tiktok social commerce

One reason for this shift is that social media is increasingly growing with the focus on visual experiences – which is TikTok’s whole schtick. Visually rich platforms like this prove ripe to advertise on, as brands can then capitalize on these visual experiences, ultimately creating a considerable buzz around their products. TikTok’s younger audience might also prove very useful to brands looking to target younger people as their prospects.

How do you create a successful TikTok campaign?

When eCommerce functionality officially arrives in the app, you’ll want to be the first to make use of it to see explosively successful results. Here are a few tips when planning a TikTok marketing campaign:

You have to embrace the aesthetic of the platform.

Other platforms such as Facebook, Instagram and Twitter have a distinctly different visual aesthetic than TikTok, so simply reusing your old ads from those platforms won’t cut it. To create ads that successfully convert on TikTok, you’ll have to fully embrace the platform’s energetic, creative, storytelling style – this means that your ads should feel like a piece of native TikTok content.

Understandably, you’re not a TikTok expert – so it might be worth collaborating with successful content creators that really know their way around the app, helping you achieve that coveted organic feel.

Take a look at Crocs’ approach to TikTok advertising:

@crocs

From bricks to buckets! Post your video with #CrocsGames2020 for a chance to be featured on Crocs’ channel! @akafiali

♬ original sound – Crocs

With TikTok silently growing in the eCommerce world, we predict shopping and advertising to become a huge part of TikTok’s environment.

Amazon Launches New Attack on Retail Rivals

0
Closeup shopping cart with US dollar banknote on white background.United state global surplus deficit and copy space concept.

“According to reports, the e-commerce giant is planning to set up over 1,000 mini-fulfilment centres in North America – this month alone, 100 new Amazon distribution facilities will open in the US and Canada.”

The addition of these new mini-fulfilment centres is an attempt to overthrow Walmart, by disregarding its shorter delivery times from suburban areas.

This is a contrarian move in the eyes of Amazon, who historically favoured massive distribution centres close to large cites, compared to the new small fulfilment hubs.

Read the full article here: Amazon Launches New Assault On Retail Sector: Suburban Mini-Fulfilment

Affiliate Marketing With Shopify

As one of the biggest e-commerce platforms globally, Shopify aims to cater to both small and enterprise-level online stores, as well as anything in between.  

A big factor that plays a role in Shopify’s flexibility is its powerful, ever-evolving app store. Businesses that choose Shopify as a platform have access to an absolute goldmine of apps, allowing you to build and refine your store around your needs.

Recently, the addition of affiliate marketing apps on Shopify stores has been blowing up. In Layman’s terms, affiliate marketing apps aim to increase revenue by incentivizing (using commissions) current customers to recommend their store’s products to others.

Why should I use affiliate marketing?


Having a strong affiliate marketing program means reduced ongoing costs, as well as reduced risks. Hiring a marketing & sales team is expensive, so why not recruit an army of affiliate partners that can generate the same, if not more sales, without the investment.

Affiliate marketing also greatly increases your web-reach; since your reps will be advertising your businesses via their social media, blogs, and all other online content. This also means a great load of work is lifted from your shoulders, as these marketing attempts would previously be your sole responsibility! Also, seeing buzz being generated by lots of different people will leave any prospects impressed with your products.

Upping your game, you can even recruit influencers or other prominent social media figures to promote your product, guaranteeing thousands of new eyes being laid upon your product.

How much money can I make from affiliate marketing?


The affiliate marketing industry is rapidly shaping up to be one of the best modern marketing strategies. Looking at statistics, it’s reported that spending on affiliate marketing in the United States was predicted to reach around $8 billion by 2022. This is a huge growth from its humble beginnings in 2010, back then only garnering around $1.6 billion.

Another study provides a closer look at exactly just how much affiliate marketers are making. Results from this survey show that 9% of affiliate marketers churned out more than $50k from this marketing strategy in 2016. The majority of online merchants (around 65%) said they were getting between 5-20% of their annual profits from affiliate marketing alone.

Creating an affiliate program using Shopify apps


With Shopify’s easy-to-use app store, setting up an affiliate program for your store is super simple. Begin this process by browsing the app store and installing an affiliate program app of your choice; our personal favorites include Secomapp & Bold.

Let’s take a deeper look at these two apps, and what they bring to the table:

Secomapp: Affiliate Marketing


Secomapp is used and trusted by more than 30,000 Shopify merchants to help their business flourish. Secomapp focuses on affiliate marketing’s idea of no upfront costs – exclusively paying when sales are actually made, leading to huge traffic & revenue boosts.  

This app allows you to customize your program’s monetary incentives personally, ensuring a streamlined prize-progression for all your affiliates. Affiliate tracking is accurate and automatic, resulting in a very smooth experience for both referrers and new affiliates.

Setting up the app is a breeze, with a quickstart guide available to everyone, as well as detailed documents and a super dedicated support team that work around the clock to answer any customer queries.

Bold Loyalty Points & Rewards


At its core, Bold allows you to create a loyalty point system, creating a retention program in minutes. But Bold also, of course, allows the creation of a referral program. 

This referral program allows you to offer incentives to new customers, reward existing customers for successful referrals, customize your program with minimum purchase amounts, and much more!


Conclusion


Affiliate marketing is a very intruiging option for upcoming online-euntrepeneurs due to its low-risk high-reward dynamic. With a click of a few buttons, you can install one of these apps and take your online store to the next level.

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