Influencer marketing is popular because it works. Speaking to your target audience through an influencer is an amazing way to get your website to explode in popularity. With proper research and brand identity, your product could become a household name overnight.
However, there are many pitfalls in this venture – as of course, if it was easy everyone would do it! So let us guide you through the do’s and don’ts, of influencer marketing.
Imagine you are scrolling through an online store, then suddenly, something catches your eye. 30% SALE OFF EVERYTHING! – including that brand new gadget you’ve been dreaming about.
In love with this product, your eyes rush through all the information & images until you reach the price. Your wallet groans and your heart breaks – as you already surpassed your monthly budget, and the sale ends tomorrow!
This is where Payflex comes in.
An innovative new payment gateway that functions with some of the biggest eCommerce stores in South Africa!
Payflex allows you to shop now, and pay later – only being charged a deposit on 25% of your purchase’s price, and then paying off the remaining amount over 6 weeks. Payflex acts as an alternative to online credit – without the costs.
Payflex for customers
As mentioned in our example above, this payment gateway is super useful when a non-refusable purchase shows up – but money’s a bit tight.If the store you’re shopping on has Payflex as a supported payment gateway, simply select it and set up your account using your card details.
True to Payflex’s slogan “Shop Now Pay Later”, after the initial deposit, the rest of the total amount is paid in 4 equal increments over 6 weeks. But what’s the catch?
Well quite frankly, there isn’t one. These payments have 0% interest, and Payflex has no hidden service fees, admin costs, or shady agreements.
Payflex also gives you the option to repay your whole invoice in a single payment. This means if you would prefer not to stretch the payments over six weeks, you can rather pay upfront.
Payflex for store owners
Payment flexibility not only helps you attract and keep customers around – but it also ensures that you get paid quicker. Accepting a big variety of payment methods also appeals to millenial customers, with studies proving that 48% of customers preferring to shop at stores with multiple payment options.
Payflex’s buy now pay later model adds to this flexibility, providing customers who don’t have upfront funds available to purchase products without sending them into unnessecary debt. This financial pressure has never been more relevant, due to the Coronavirus pandemic.
Payflex eCommerce Integration
Payflex is available to integrate as a payment gateway, but we’ll only be looking at Shopify for now. If your Shopify store is already set up, it’s easy as pie to add Payflex to your store. Simply visit the Shopify App Store, and search for the Payflex plugin. Once installed, you can contact Payflex’s support team if you run into any problems (which is very rare.)
If you’re a South African that’s getting into eCommerce, you’ll find that using Shopify and Payflex make for an amazing combination for accepting payments in South Africa.
Social media giant TikTok has recently revealed their plans to explode its diversification into the world of eCommerce. This will allow brands to use the culture-shaping impact and reach that this app has proven to have.
What is TikTok?
TikTok, owned by tech mega-corp ByteDance, is a video-sharing mobile app that allows users to create and share short videos on any topic. The app provides users with a vast library of music and dialogue options, with which they could then use to make funny or entertaining videos.
The app’s users predominantly consist of teens and young adults, is an enormous untapped market for promoting and selling products online.
At the end of 2020, TikTok surpassed 1 Billion monthly users (which is now sitting at 1.1 Billion as of February 2021.) This makes it one of the biggest social media platforms worldwide.
TikTok in Social Commerce
In their annual advertiser-brief, ByteDance revealed their planned features for the app in 2021. According to several attendees – one of these features is a tool that allows TikTok’s most popular content creators to share links to products, earning commission on any sale made through their link.
This is textbook affiliate marketing, and third-party companies have been doing this for a while – providing TikTok creators with sponsorships to promote their products with affiliate links.
However, the most anticipated feature is still to be discussed:
TikTok is also planning to allow brands to showcase their products to be purchased directly on the app.
This is TikTok’s attempt to break into the social commerce market, in which the platforms Instagram and Facebook currently are the kingpins. Social commerce is predicted to expand exponentially as one of the biggest eCommerce and social media trends of 2021, with more and more brands considering it as a new retail avenue.
Campaigning your brand on TikTok, you’re looking at reaching views in the billions, which is very enticing for big companies.
This news is extra exciting to Shopify store owners, as Shopify integration is almost guaranteed following TikTok’s partnership with Shopify last year.
TikTok’s Shopify Deal
In October of last year, TikTok announced an unexpected partnership with Shopify, one of the biggest eCommerce platforms. Shopify’s Vice President of Product stated that this partnership aims to make it easier for Shopify’s users to reach younger audiences & increase sales.
This deal will allow Shopify merchants to create and run TikTok marketing campaigns straight from a customer Shopify dashboard, upon downloading the TikTok channel app from Shopify App Store. Additionally, Shopify users will gain access to targeted advertising inside TikTok, filtering prospects by age, gender, behaviour and much more.
Is TikTok the future of social commerce?
While the social commerce market is currently being dominated by Facebook and Instagram, the shift to TikTok is already slowly starting.
One reason for this shift is that social media is increasingly growing with the focus on visual experiences – which is TikTok’s whole schtick. Visually rich platforms like this prove ripe to advertise on, as brands can then capitalize on these visual experiences, ultimately creating a considerable buzz around their products. TikTok’s younger audience might also prove very useful to brands looking to target younger people as their prospects.
How do you create a successful TikTok campaign?
When eCommerce functionality officially arrives in the app, you’ll want to be the first to make use of it to see explosively successful results. Here are a few tips when planning a TikTok marketing campaign:
You have to embrace the aesthetic of the platform.
Other platforms such as Facebook, Instagram and Twitter have a distinctly different visual aesthetic than TikTok, so simply reusing your old ads from those platforms won’t cut it. To create ads that successfully convert on TikTok, you’ll have to fully embrace the platform’s energetic, creative, storytelling style – this means that your ads should feel like a piece of native TikTok content.
Understandably, you’re not a TikTok expert – so it might be worth collaborating with successful content creators that really know their way around the app, helping you achieve that coveted organic feel.
Take a look at Crocs’ approach to TikTok advertising:
With TikTok silently growing in the eCommerce world, we predict shopping and advertising to become a huge part of TikTok’s environment.
Starting your eCommerce journey is an exhilarating experience. Seeing your online store come together, with all your products ready to be sold to people all around the world, is truly exciting.
However, chances are that this excitement might quickly transform into disappointment, as you face issues such as low website traffic, minimal sales, and hosting issues. These problems (and many more) are extremely common for eCommerce-newcomers and are often the pitfalls that cause their great ideas to fail.
The climb to eCommerce success is a treacherous expedition, but with these tips and tricks, you will reach the top in no time.
As one of the biggest e-commerce platforms globally, Shopify aims to cater to both small and enterprise-level online stores, as well as anything in between.
A big factor that plays a role in Shopify’s flexibility is its powerful, ever-evolving app store. Businesses that choose Shopify as a platform have access to an absolute goldmine of apps, allowing you to build and refine your store around your needs.
Recently, the addition of affiliate marketing apps on Shopify stores has been blowing up. In Layman’s terms, affiliate marketing apps aim to increase revenue by incentivizing (using commissions) current customers to recommend their store’s products to others.
Why should I use affiliate marketing?
Having a strong affiliate marketing program means reduced ongoing costs, as well as reduced risks. Hiring a marketing & sales team is expensive, so why not recruit an army of affiliate partners that can generate the same, if not more sales, without the investment.
Affiliate marketing also greatly increases your web-reach; since your reps will be advertising your businesses via their social media, blogs, and all other online content. This also means a great load of work is lifted from your shoulders, as these marketing attempts would previously be your sole responsibility! Also, seeing buzz being generated by lots of different people will leave any prospects impressed with your products.
Upping your game, you can even recruit influencers or other prominent social media figures to promote your product, guaranteeing thousands of new eyes being laid upon your product.
How much money can I make from affiliate marketing?
The affiliate marketing industry is rapidly shaping up to be one of the best modern marketing strategies. Looking at statistics, it’s reported that spending on affiliate marketing in the United States was predicted to reach around $8 billion by 2022. This is a huge growth from its humble beginnings in 2010, back then only garnering around $1.6 billion.
Another study provides a closer look at exactly just how much affiliate marketers are making. Results from this survey show that 9% of affiliate marketers churned out more than $50k from this marketing strategy in 2016. The majority of online merchants (around 65%) said they were getting between 5-20% of their annual profits from affiliate marketing alone.
Creating an affiliate program using Shopify apps
With Shopify’s easy-to-use app store, setting up an affiliate program for your store is super simple. Begin this process by browsing the app store and installing an affiliate program app of your choice; our personal favorites include Secomapp & Bold.
Let’s take a deeper look at these two apps, and what they bring to the table:
Secomapp: Affiliate Marketing
Secomapp is used and trusted by more than 30,000 Shopify merchants to help their business flourish. Secomapp focuses on affiliate marketing’s idea of no upfront costs – exclusively paying when sales are actually made, leading to huge traffic & revenue boosts.
This app allows you to customize your program’s monetary incentives personally, ensuring a streamlined prize-progression for all your affiliates. Affiliate tracking is accurate and automatic, resulting in a very smooth experience for both referrers and new affiliates.
Setting up the app is a breeze, with a quickstart guide available to everyone, as well as detailed documents and a super dedicated support team that work around the clock to answer any customer queries.
Affiliate marketing is a very intruiging option for upcoming online-euntrepeneurs due to its low-risk high-reward dynamic. With a click of a few buttons, you can install one of these apps and take your online store to the next level.
The idea of starting a print-on-demand business is one that many people find enticing.
This business strategy alleviates several problems that up-and-coming online stores might experience, including carrying inventory and back-breaking setup costs.
You’ve heard the success stories, now the question is, why aren’t you doing it? There is no better time to start than the present, and using Shopify and Printify, you’ll be printing money on demand in no time.
In this article, we’ll be looking at the features of Printify, as well as glossing over tips and tricks to get the most out of your POD store on Shopify.
Starting a business selling custom products allows you to create your own personal clothing line or cater to your niche.
This business model is made possible by print-on-demand, a fulfillment model that allows you to produce these products without storing your own inventory.
The list of print-on-demand companies available is endless, and choosing the correct one to fit your vision can be tricky. Luckily, Printify has proven to be the solution to most, if not all, businesses looking to explore print-on-demand.
Printify is unique for the access it gives you to a large network of printing partners scattered worldwide. Not only does this mean there is a larger variety of products to choose from, but it also lets you personally pick your printer based on the country you want to sell in for quick and cost-effective shipping.
Printify’s product catalog features the following:
And 250+ more
Out of the box, Printify presents itself with lots of useful and easily understandable tools and features; here’s a quick rundown of what you’re getting.
Easy-to-use mockup editor
Want to see what your design will look like on a shirt, skirt, or bag? Printify comes with a built-in mockup editor, allowing you to upload high-resolution images of your design to place on potential products.
This is a drag-and-drop editor, allowing even beginners to easily place and manipulate their designs onto products of different sizes, colors, and more.
Affordable product costs
Printify offers some of the best products & price ranges available. These low prices mean that even young entrepreneurs, or people starting with little capital, can start a print on demand business.
These blank products that you purchase, serve as a canvas for your design to be printed on. These products come in tons of different styles and materials, to perfectly suit your needs. Available products range from shirts and scarves to leggings and tote bags.
If you’re a premium Printify user, you also gain access to a 20% store-wide discount when purchasing products to be printed on.
Unfortunately, the natural trade-off is that the quality of the products and the printer’s service might vary based on who you choose to work with.
A comprehensive network of Print Providers
Printify is what’s known as a vendor network, meaning it sources and prints products from providers around the world. This also means that products, shipping costs, location, packaging, and creation times will depend entirely on which printing partner you choose, and where they are located.
Printify gives you more than 90 locations to choose from, including the US, UK, China, Australia, Germany, the Czech Republic, and many others. You will want to pick the location that’s closest to where your target audience is, ensuring the fastest possible shipping times and low shipping costs to them.
How much does Printify cost?
The basic version of Printify is free but the app also offers a premium and enterprise plan. The premium plan comes in at $29 per month, while the enterprise plan costs depend on your business needs, it is for high volume businesses that need custom integration and features.
Free vs Premium
Printify’s free version should be fine for most merchants, as it has all the features you need to get started. Note that even though the app itself is free, Printify takes a cut from profits you make from sales.
a Premium Printify subscription ups the limit of online stores to a total of 10, gives you access to the self-serve help desk, and also provides an up to 20% discount on all product purchases from Printify.
The Premium plan is recommended to those who plan on having high volumes of sales, where the discount provided can net you a higher profit margin. Printify allows you to upgrade your plan at any time, so when you’re ready to scale, simply upgrade your plan accordingly.
After finding your way around Shopify, consider enlisting eCommerce experts to ensure a seamless shopping experience and eye-catching aesthetics. For example, you will want to have a email marketing plugin to be able to send out cart-abandonment emails, as well as the functionality to create discounts or coupon codes. While it costs you right now, great design will pay off generously in the future.
Once your Shopify store is up and running, adding Printify is as easy as pie. Simply navigate to the app store and search for Printify, before adding it to your store in a matter of clicks.
immediately when opening the app, you are greeted with more than 250 blank products to choose from and the ability to create mockups, now you are ready to start creating!
Printify allows anyone searching for a flexible and cost-effective print-on-demand solution that lets you locate printing partners that ship worldwide.
With their goal to break down the needlessly complicated global printing industry, they aim to make printing on demand a breeze.
This way, everyone gets a chance to do what they do best: create awesome designs, make sales, and see their business thrive.
In 2020, eCommerce’s growth was catapulted due to circumstances, causing a hyper-inflation in advancements, boosting digital evolution by years in the span of a few months.
To say 2020 was different, would be the understatement of the year. Stores flocked to digital platforms, coffee tables turned into conference rooms, business and retail has been turned on its head.
The magnitude of storefronts migrating to a digital platform last year, has never been seen. Before 2020, prospects were already on their way to steadily becoming digitally dependant, even while shopping. Now, after growing used to social distancing and limited travel, customers have grown accustomed to having their retail wishes granted at the push of a button.
As a result, brands have had to improve their digital presence, as online interactions grew from around 42% in 2019, to 60% in 2020.
Taking the US as an example, research from McKinsey shows the shocking number of customers preferring new, online brands over old retail ones. Over 75% of Americans switched to digital shopping alternatives due to convenience, safety, and reliability. Of course, safety also plays a large role in this huge increase, as the fear of COVID-19 led customers to choose the safe, contactless method of online shopping.
Learning from last year, let’s take a look at the predicted changes and trends coming up in 2021.
The merge of social media and eCommerce
As social media and eCommerce continue to morph together, social media platforms will continue to build on the fantasy of “seamless” shopping. This transformation is prevalent in multiple social platforms over the last few years, including Facebook and Instagram’s marketplace. In 2021, we expect to see brands take it one step further, adopting even more eCommerce capabilities.
This social media takeover further cements eCommerce as the go-to choice for Millenials and Gen-Z, the main social media users.
The shift to social media will also challenge brands to re-think traditional definitions, such as “frictionless shopping,” expanding the definition to now include effortless checkouts directly from social media apps.
Delivery: the new normal?
Understandably, delivery services have become extremely popular this year. For example, Uber Eats and Amazon have warped the way customers order food or groceries. Even these huge companies were straining throughout the year to meet demands during the pandemic height.
Now, as the fear of retail shopping translated to the increase of online shopping, people have gotten used to convenience. It’s clear to see the delivery of online goods isn’t slowing down. On the contrary, 2021 might yield the need for even more delivery services. As partnerships with last-mile delivery services will become more common as retailers seek to leverage their physical stores to fulfill locally placed online orders.
A turn of tides: Retail copying eCommerce
Even though eCommerce was king this year, retail branches aren’t going anywhere. As with most things this year, retail stores are also transforming. As opposed to the traditional design mentality of eCommerce stores mimicking the retail experience, this year has caused retailers to do the exact opposite. Major retailer Walmart has already started morphing their physical stores by taking inspiration from online shopping. These changes help apply the eCommerce concept of “seamless shopping” to physical stores.
Along with this, the synergy between retail and online stores are also growing, as delivery methods such as Buy Online, Pickup In-Store is becoming familiar components of shopping culture. Continuing these technologies’ support, convenient features such as contactless checkout and queue management will also become key.
Sourcing customers through Artificial Intelligence
AI is already being used in eCommerce to make smart product suggestions, help shoppers envision products better, and support you with customer inquiries. In 2021, AI is going to assist you in finding your customers too.
Utilizing intelligent algorithms, current trends will be analyzed and compared to your products, customer behavior, and sales channels to help you adjust your products for maximum exposure. Getting your hands on this technology will result in enormous profit boosts with minimal effort.
ReCommerce, giving your old belongings a new home online
ReCommerce, or second-hand commerce, is expected to see a revival next year. eCommerce experts claim that the second-hand market is expected to double within the next five years.
With customers becoming more aware and motivated by product sustainability, the reselling of luxury items will shape the reCommerce industry’s future. This exciting new eCommerce trend holds great potential for any entrepreneurs looking to start a reselling business.
There has never been a better time to dive into eCommerce. If any of the listed upcoming trends tickled your inspiration, let us help you show your idea to the world.
How to empower your sales team to securely sell more, faster.
As a business owner, you always have one question on the tip of your tongue.
“How do I increase my sales revenue?”
Many salespeople spend a lifetime chasing down this goal and still ultimately failing.
What many salespeople fail to recognize is that right now, we are in the digital age. You cannot continue using sales strategies from the past while holding thumbs that it also applies to this new digital world.
You have to move where your customers are. Online.
Taking your business online is undoubtedly a bright marketing move.
Now you might be wondering, how do I sell my products online?
The answer is simple. Shopify
Shopify is an unbelievable online retail platform. Here are some ways that you can boost your sales sky-high by using it.
A delightful customer experience
Your website’s look is crucial, as depending on it, most users will stay or leave within the first few seconds of visiting. Out of the box, Shopify gives you access to a few default templates, which, to be honest – are lackluster.
Your best shot would be getting help from a web design company, ensuring that a gorgeous site greets your website visitors.
Locate sales weaknesses in your business using Shopify’s detailed analytics.
A big part of the sales-battle consists of is figuring out what works and what doesn’t. Taking a step back and then correcting these unsuccessful attempts is the key to sales success.
Luckily, Shopify provides users with extremely detailed analytics, focusing on improvement and optimization.
Providing you with these stats, you’ll be able to identify:
Sales by the hour, month, or week
Sales by location
Payment methods used
And countless other statistics.
Third-Party Shopify apps can help supercharge your sales team.
As countless businesses exist to fill a niche, many online stores possess unique requirements.
This is where apps come into the frame. Shopify’s built-in app store allows you to stretch your online reach even further by giving you access to applications that will easily extend and improve functionality.
Before this app, it wasn’t easy to receive the reps’ orders, calculate their commissions, grant them critical data from your Shopify store, etc.
Luckily, Repsorder exists to make this process a lot less tedious for Shopify store owners and their sales reps.
Admin can set the percentage commission they wish to offer so your sales reps can earn commissions from every order you place.
Commissions are automatically generated, so you don’t have to waste precious time going through each order. This way, there is clarity on both sides so that sales reps and store owners don’t have to wait until month’s end to see what they are owed.
This app is perfect for growing eCommerce businesses with sales reps, as it makes ordering, tracking analytics, and getting commissions easy!
Let’s run through a few of the key features Repsorder provides.
Setting commissions percentage
Commissions can be specified per individual product, collection or can be applied across the whole store. This makes it extremely easy to manage commissions, editing them with just a few clicks.
Commission groups can also be created, allowing you to assign various commissions to various sales reps.
Simple and easy ordering for sales reps.
Repsorder gives you access to super simple order forms, allowing a seamless experience between sending orders. Thanks to the app’s integration with Shopify, products’ inventory will always be kept up to date, allowing you to supply customers with accurate stock-keeping information consistently.
This app keeps track of all relevant sales information. This includes a detailed list of which rep is owed, showing you which reps are performing the best and worst, while also syncing all this data with Shopify’s already useful analytics.
Super helpful customer support
Have any questions regarding the app? Repsorder’s amazing support team leaves no questions unanswered, responding to emails within a few hours, sometimes even in a few minutes!
Repsorder: Reps Commissions App Pricing
The Repsorder app gives you the flexible choice of four subscription plans. The basic plan starts at a low $15 per month, allowing up to 3 sales reps while still giving you access to all the app features.
Going up the pricing ladder, the only thing that increases is the amount of sales reps allowed, capping out at 20 sales reps for $60 a month.
The basic plan’s low cost makes this app great for small businesses looking to simplify ordering, calculating commissions, and tracking analytics.
The app also gives users a free 14-day trial run, to test the waters and see if this app fits them.
Repsorder Customer Reviews
We can talk about features and functionalities all day, but let’s see how this app has affected real businesses.
Hayes Bicycle B2B
Rating: 5/5 Stars
“Our business uses this app to allow sales reps to place orders for our customers directly from our B2B (business to business) Shopify site. We have tried a multitude of different third-party apps, but this one was the only solution with all the features we needed. The software is snappy and responsive, easy for our sales reps to pick up quickly. Their support team is also amazing, responding extremely quickly and always thoroughly answering your queries.”
Green Sprouts Retailer
Rating: 5/5 Stars
“Great app with even better customer support! The app’s design is super easy to use and functional without any lengthy setup. It works as expected, allowing sales reps to place orders and track their commision all in one place. We even asked their support team for help with some small customizations, which they happily agreed to help with.”
Shopify has been proven the go-to eCommerce platform for sales teams. At its core, Shopify is already super useful to reps, and the abundance of third-party apps furthering sales-functionalities is just the cherry on top. Among these apps, Repsorder’s Commision app is the perfect addition to any Shopify store looking to avoid the headache that is sales commisions.
AWeber is a cornerstone in the world of email marketing, known for being reliable and very affordable. AWeber has existed for more than 20 years, and it is believed to be one of the first email marketing solutions.
The main selling point for AWeber is the affordable prices for companies with smaller email lists. AWeber promises professionally designed email templates, guaranteed to impress clients and start nurturing an ever-growing clientele.
Another key feature AWeber is sought after for, are their high rates of email delivery. In the world of email marketing, this is arguably the most important factor; what use are emails that don’t end up in your client’s inbox? AWeber is known for its unprecedented delivery rates, claiming to be the best in the business in this aspect. With a dedicated deliverability team, AWeber’s claims are more than just hot air; they ensure all your emails are delivered.
With a total of six plans, AWeber offers many solutions that change in features and price depending on your number of subscribers. Unless you’re looking to go with the most expensive plan, prices will range between $19 and $149 billed monthly. Annual and quarterly billing options are also available if monthly payments won’t work for you.
Offering a total of six plans, AWeber is extremely flexible, allowing you to pick the package that perfectly suits your business. The plans’ prices grow as you go from the bottom to the top packages, ranging between $19 and $149.
We have written an extremely detailed review of AWeber. Check it out to see if this option is the one for you.
Originally exclusively an email marketing service, MailChimp has also spread its roots in recent times, offering services such as landing page creating and other advertisement options.
Even though MailChimp has started to spread its wings, its email marketing service is still grounded as one of the best.
MailChimp is one of the email marketing giants, with millions of users worldwide. MailChimp makes use of this by collecting data to provide beneficial insights to keep refining all their clients’ email strategy.
The key features that define MailChimp’s strengths are its huge amount of third-party application integrations. These integrations allow you to shape MailChimp to fit your email strategy perfectly.
A few of the most powerful integrations include Shopify, Facebook, and WordPress. For example, MailChimp’s Shopify integration prompts store visitors to subscribe to your email marketing directly from your E-commerce site.
Slightly less flexible than AWeber, MailChimp gives users the option of four different pricing plans to choose from. Ranging from a free option to around $300, each option’s price scales with the number of email contacts you plan on using.
A straightforward email marketing service, SendInBlue is the go-to choice for beginners.
Using an intuitive drag-and-drop email editor, less technologically experienced users will have an easy time creating and customizing their email campaigns. This simplicity should not be viewed as restrictive for experienced users, as the editor can still produce professional-quality campaigns.
Even outside of designing, SendinBlue also uses beginner-friendly automation tools that allow users to send emails, construct workflows for automatic follow-up emails, and segment email recipients. Using artificial intelligence, SendInBlue can also determine the best time to send bulk emails, ensuring the highest possible deliverability rates.
SendInBlue offers arguably the best free option of email marketing services, as it allows you to make use of most of their features, only being restricted by an email cap of 300 per day. This allows you to rigorously test every aspect of the software to see if it is worth paying for. The basic premium plan starts at $25 per month. Recently, they also added features like a landing page builder, CRM, live chat, and Facebook ad integration, giving you even more bang for your buck.
A lesser-known option, Constant Contact, is fastly growing as a potential pick for businesses. Following SendInBlue, Constant Contact also focuses on a beginner-friendly experience.
This service has a super intuitive interface, allowing you to easily manage your email templates, contacts, marketing calendar, and much more.
Taking inspiration from MailChimp, Constant Contact also provides incredibly useful third party integration. Key integrations include powerful eCommerce integrations for platforms like eCommerce and WordPress.
Providing one of the longest free trials, a full 60 days, you have more than enough time to test the waters before you invest.
HubSpot is quickly becoming one of the biggest names in email marketing. With a large list of useful features, HubSpot aims to breach the gap between beginner and intermediate users, with optional but advantageous features.
Catering to newer users, HubSpot also makes use of a drag and drop editor, adding on to their large library of beautiful pre-made templates (which you can also customize.)
The key to boosting conversion through email marketing is creating enticing and alluring emails, leading recipients to click through to your website.
The email editor allows you to use any of your email subscriber’s contact information to automatically display personalized information in email content, subject lines, and links.
ConvertKit is the best email marketing option if you are promoting an eCommerce website.
ConvertKit makes use of pre-made templates, which you can use to customize to fill in your campaign’s information. This is ConvertKit’s weakest aspect, as these pre-made designs tend to be quite lackluster, although they could still get the job done.
The reason why ConvertKit is the best solution for promoting eCommerce websites is their focus on building campaigns with integrations for landing pages, eCommerce platforms, and other membership sites.
If you are focused on selling products and don’t mind simple emails without distracting elements, this is the solution for you.
As with other email marketing solutions, your subscription price is based on the number of emails you send.
This marketing platform places heavy emphasis on its user-friendly interface. This makes the whole process, from importing your email contact list to finally sending your campaigns, silky smooth.
Their email editor also allows the insertion of custom HTML code, allowing you to customize your campaigns pixel-perfectly. The editor also has mobile optimization, ensuring that your newsletters will look just as good on both phones and desktops alike.
GetResponse is also known for having handy 24/7 support over live chat and email. This is very reassuring; if you ever have any questions, they are there for you.
As with most other email marketing services, the subscription price of GetResponse is determined by the number of clients you will be sending emails to.
Drip is an email marketing service designed to be used for eCommerce businesses. Drip prides itself in its seamless integration with top eCommerce platforms like Shopify and WooCommerce.
This email marketing service makes use of CRM data to craft personalized marketing experiences to boost engagement and build customer loyalty greatly.
Drip gives you profound insights into customer habits. You’ll have the ability to tag each action a user performs to get the complete story for every customer.
This makes it plausible for you to segment your email list based on clicks, previous purchases, opened emails, and much more. Drip specializes in exceptional personalization for each eCommerce customer. These personalized operations will help you develop trust and generate long-term customer devotion.
Drip offers a free 14-day trial before investing in a subscription, the cheapest being $49 per month. This price increases with the number of clients on your email list.
To get the most out of email marketing, you will need to pick a service that provides contemporary features. These features are crucial if you seek success via email marketing in any way, and not using them will put you at a clear disadvantage over your competitors.
Key features are:
Email List Segmentation
Specifically targeted email strategies
These features also exist to boost your revenue and save you the precious time of manually scheduling these emails. Reading through the list above, you can determine which platform is the best fit for you.
We trust that this list will guide you as you embark on your email marketing journey to elevate your business above your competitors.
Have any questions regarding email marketing? Let us know in the comments below.
Taking a look at an exported Shopify CSV file, you might feel a bit intimidated at first. The truth is, Shopify’s template for uploading product sheets is actually quite simple and intuitive, once you’ve got a good idea of what you’re looking at.
Let’s go through each data-field together so you can start importing and exporting in Shopify like a pro!
Handlesare unique names for each of your products.
This handle determines this product’s URL. For example, if you enter women-snowboard as your handle, the link to that product would be the following: https://yourstore.myshopify.com/product/womens-snowboard
These names can contain letters and numbers, but no spaces.
Dashes are used in place of spaces, for example: Anti Oil Solution Wash will be entered as following:
Every time a new handle is entered into the spreadsheet, it will be treated as a new product. Therefore, if you wish to add more images or variants of a product, you should have multiple lines of the same handle.
This is where you enter the name you want your product to display on the store.
For example, if you entered Dark Chocolate Almond Squares as your product’s title, it would display as following on your shop:
Titles are simply entered into the spreadsheet as follows:
The text you enter in this field will be used as this product’s description.
For example, if you enter the following into your Body (HTML)
It will display as following on your store:
You also have the option to use HTML tags to format your text in this field.
A few examples of HTML tags:
Bold text: <b> Enter your text here </b>
Italic text: <i> Enter your text here </i>
(Requires a minimum of 2 characters.)
The text entered here will be used as the vendorfor your product.
By default, Shopify will just use your store’s name as the vendor name.
Vendor names are entered as following:
A product typethat can be used to sort and filter products on your store.
For example, the product typeof a white T-shirt, will be entered as following:
Customers on your store can sort products by type, to help them find what they are looking for.
(This can be left blank.)
Tags are used to filter and sort products in your store. These tags are entered between quotes, and separated by commas. For example:
When customers search your store, typing one of these tags will then show them all related products.
(This can be left blank.)
Determines if your product is visible in your store. By leaving this field blank, the product will automatically be visible.
(This field should be used if your product has multiple variants)
If your product does NOT have variants (for example, different sizes or colours), simply enter the following:
If your product DOES have variants, (for example, different sizes or colours), this field is used to define the variant name.
For example, if your product comes in different sizes, enter the following:
This field is used in conjunction with the previous field, Option1 Name
If you entered Title into the previous field, simply enter Default Title into this field.
If your product DOES have variants, for example, three different sizes (small, medium, and large), the following should be entered:
Option2 Name & Option2 Value
(Can be left blank, no need to enter Title)
This is the same as the field Option1 Name, but for when your product has TWO variant variables.
For example, a shirt that comes in different sizes (Small, Medium, Large) and different colours (White, Red, Green) would be entered as following:
Option3 Name & Option3 Value
This is the same as the previous field, but for when your product has THREE variant variables.
For example, a shirt that comes in different sizes (Small, Medium, Large), different colours (White, Red, Green) AND different materials (Cotton, Polyester, and Linen) would be entered as following:
(This can be left blank.)
Your product or variant’s SKU (Stock Keeping Unit) is entered in this field.
This SKU code is used to track stock if you use an inventory tracking service.
(This can be left blank; default value is 0)
Your product or variant’s weight is entered in this field in GRAMS.
Do not add a unit of measurement, just a number.
Variant Inventory Tracker:
This field includes your inventory tracking service for this product or variant.
The price of your product or variable is entered here. DO NOT PLACE ANY CURRENCY SYMBOL HERE, JUST THE NUMBERS.
Variant Compare At Price:
(This can be left blank)
Enter the “Compare At” price for your product or variant here. The Compare At price is the original price for a product that is on sale. When you enter a compare at price, the product displays a sale price.
IMPORTANT NOTE: The Variant Compare at Price column can be blank, but if you leave this column blank and check Overwrite any current products that have the same handle. Existing values will be used for any missing columns. when you upload the CSV file, then the existing “compare at prices” for these products in your Shopify store will be deleted.
Variant Requires Shipping:
(This can be left blank, blank = FALSE)
If your product or variant requires shipping, enter TRUE
If your product or variant DOES NOT requires shipping, enter FALSE (or leave blank)
(This can be left blank, blank = FALSE)
If you wish to apply taxes to your product or variant , enter TRUE
If you wish to NOT apply taxes to your product or variant, enter FALSE (or leave blank)
(This can be left blank)
The barcode, ISBN or UPC of the product or variant.
IMPORTANT NOTE: The Variant Barcode column can be blank but if you leave this column blank and check Overwrite any current products that have the same handle. Existing values will be used for any missing columns. when you upload the CSV file, then the existing barcodes for these products in your Shopify store will be deleted.
(This can be left blank)
Enter the URL for your product or variant here. These images aren’t variant specific, meaning you have to specify the Image Src for each respective variant.
This is entered as following:
IMPORTANT NOTE: The Image Src column can be blank but if you leave this column blank and check Overwrite any current products that have the same handle. Existing values will be used for any missing columns. when you upload the CSV file, then the existing images for these products in your Shopify store will be deleted.
Image Alt Text:
(This can be left blank)
Enter text that describes your image. This is useful for when your image cannot be displayed due to an error.
Entered as following:
Enter the name of the collection you want to add this product or variant to. If it’s an existing automatic collection, then the product needs to meet the conditions for the collection. If the collection doesn’t already exist, then a manual collection is created. You can add a product to only one collection.
Continuing with their insatiable obsession for innovation and optimization, Shopify announced subscription and post-purchase upsell apps are now fully integrated with Shopify’s checkout.
This is big news
Online merchants can now, without jumping through hoops, sell subscription-based products AND offer post-checkout upsells. These new features aim to make Shopify’s already hyper-optimized checkout even more effective.
The addition of these new features are rooted in the growing demand for subscription and upselling apps, which are two of the fastest-growing Shopify app categories. These two new features open a gate for merchants to dive into the subscription market, which is predicted to grow over 3000% by 2025 (from already estimated $15 billion in 2019.)
On the same note, post-checkout upsell apps on Shopify have also become extremely popular in recent times. These apps simply present one-click product offers after a customer has checked out, reeling them back to your store by flaunting your great deals.
According to Shopify CTO Jean-Michel Lemieux, more than 1 million merchants worldwide can now offer post-checkout product upsells without (most importantly) compromising user experience and conversion. This feature has tons of potential to boost conversion rates and sales greatly, and with it now being fully-integrated into Shopify, you have no excuse not to use it.
In the past, Shopify store owners could only offer post-checkout upsells and subscriptions with the help of apps that are not fully integrated with Shopify’s Checkout. This new change allows merchants to seamlessly download these now fully integrated apps from Shopify’s App Store and implement them into their online store with only a few clicks.
For advanced users, Shopify also published subscription APIs, allowing you to customize and craft the perfect solution for your store.
Helping you to take full advantage of these new changes, we have compiled a shortlist of our favorite apps that benefit from these new integrations:
“Many thought ecommerce spelled the beginning of the end for physical stores. But now it’s clear that digital platforms and offline stores are not competitors, but allies who complement each other’s capabilities.”
Even though online stores offer clear advantages like being able to accept mobile payments, easily access user reviews, and conveniently check stock availability; physical retail branches offer the edge of personal interactions. At times, there’s nothing better than actually seeing the product and physically interacting with it, before a purchase.
re you looking to grow your Shopify store? Expand your reach with Shopify’s Sales Channels:
One of the biggest benefits Shopify offers is the convenient access it gives you to other sales channels. Sales channels represent platforms (websites or marketplaces) where you can sell your products.
How will using sales channels benefit me?
By connecting all your sales channels with Shopify, you can keep track of stock, manage products, customers, and orders, all on your Shopify dashboard.
Marketplaces are invaluable to online sellers. It allows you to skip the tedious process of researching and reaching customers by reaching them, where they already purchase their products online.
Let’s take a look at the most popular sales channels Shopify has to offer:
Social media giant turned marketplace, Facebook is one of the biggest and most important channels to promote your products through.
Facebook Marketplace is a bustling community of eager buyers who are itching to purchase products. Combining this potential huge customer-base with Facebook’s built-in targeted marketing and simple product categorization, this marketplace is your golden ticket to eCommerce success.
Thanks to Shopify’s sales channel integration, you can seamlessly promote and sell your Shopify products straight from the Shop tab on your store’s Facebook page.
After connecting Shopify with Facebook as a sales channel, you gain access to the following helpful perks:
Promote audience-growing advertisements on Facebook to increase the traffic to your online store.
Facebooks’ built-in dynamic advertisement targeting can hyper-boost your conversion rates, helping customers discover new products from your store.
Facebook posts can make your existing Facebook followers aware of product promotions or new stock
In order to be eligible to use Facebook as a sales channel, your Shopify store needs to meet a few simple requirements:
Your Shopify store needs to be using a Facebook-supported currency. Find a list of supported currencies here.
Your Business Facebook page needs to needs to be using the Shopping template.
You need a valid customer email (This can be changed in Shopify’s General Settings)
Messenger might seem like Facebook’s awkward little brother, but surprisingly, it’s been making enormous waves in the world of eCommerce.
Matching the intimate 1-on-1 communication it offers, gives customers a feeling of trust while talking to vendors.
Shopify released a Messenger plugin, which allows customers to use Messenger for the whole purchasing process. This allows your customers to simply and easily buy products through only a chat window!
The Buy Button is an extremely flexible tool that does exactly what says. Its simple name might be deceiving, as it functions as much more than simply just a button. This tool allows you to add fully-fledged eCommerce functionality to your existing websites.
This button can redirect website visitors to products, collections, or straight to a checkout page in your Shopify store.
The button is also fully customizable, to fit the look and feel of your website perfectly.
Shopify’s Wholesale sales channel was first released in 2017, to improve Shopify’s wholesale options. This wholesale channel is based on your current existing store, with the same products, order data, and customer data. The wholesale store is accessible separately with its own theme. This page is password-protected, so customers are invited to join the wholesale channel and are given a group, dictating pricing, and other variables.
The wholesale channel is engineered around price lists, allowing you to set prices for specific customer groups. Pricing logic can also be applied against products and collections with customer tags. Both of these features allow the existence of tiered pricing and customer-specific pricing.
“The COVID-19 outbreak has changed the way people perceive eCommerce. It is now their first choice when it comes to acquiring goods. As picky customers continue to browse through these online shops, the only platforms that offer the best customer experience will retain them and earn profit in the long haul. So, artificial intelligence will assume the role of their knight in a shining armour if they want to deliver a seamless shopping experience.”
More and more eCommerce and retail brands are starting to utilise artificial intelligence to improve their customer engagement. The goal of using artificial intelligence, is to shape an intuitive customer experience to prospects with different levels of technological experience.
In the near future, the eCommerce industry will be fuelled by positive user experiences. To ensure that they adapt to these new standards, businesses have to deliver unbeatable customer service, backed with new artificial intelligence.
Selling business-to-customer (B2C) and wholesale (B2B) is a juggling act. In your one hand, you want to satisfy your B2B customers with pleasing prices, while also keeping B2C customers in mind.
The appearance of hybrid B2B and B2C stores have become more and more common over the years. Store owners want to provide both wholesale and retail customers with the same smooth and seamless purchasing experience.
Shopify particularly is used by both B2C and B2B merchants around the world. Shopify offers a vast number of plug-ins and apps, allowing business owners to streamline both the business-to-customer and wholesale experience.
Even though Shopify comes pre-equipped with a plethora of tools to help store owners juggle these two business models, the use of these third-party apps is what separates the wheat from the chaff.
The Wholesale Helper tools are guaranteed to broaden the horizons of any online store thinking about expanding into wholesale too. With 7 different apps available, all averaging 4.9/5 stars, it’s clear that these star-studded tools leave business owners more than satisfied.
We’ll be taking a look at every one of these tools, and how they can benefit YOUR online store.
Wholesale Helper’s WPD (Wholesale Pricing Discount) tool allows Shopify store owners to offer wholesale prices for set customers and customer groups. This tool is extremely flexible, allowing you to customize the discounts based on customer groups and products. These discounts can be applied to any number of products, collections, or the entirety of your store.
These discounts can be set as percentages, or specific amounts on selected collections, products, or customers. The inclusion of wholesale specials will increase your store’s wholesale revenue, by showing them how much they save, while also being able to cater to retailers who aren’t buying in bulk.
This tool saves you countless hours, setting you free from phone calls and emails of customers who wish to manually order. Just set tag this customer group and set a specific discount for them.
Here are a few key features and functionalities of WPD:
Volume and Tiered Discounts
An extremely useful feature is the option of setting up tiered discounts. Tiered discounts allow you to reward customers who bulk order, reducing the product price with the more stock they buy.
Cross-Compatibility & Integration
Wholesale Helper’s tools are cross-compatible, meaning you can take advantage of integration with Wholesale Order Form & ReOrder and Wholesale Lock Manager.
Price or Quantity Discount Threshold
Set up minimum amounts’ customers need to be paying to qualify for different set discounts.
Adaptive Shipping Prices
Allow clients’ shipping prices to be influenced by the amount of product they’re ordering, or by total spent.
Customizable Payment Terms (Net 15/30)
Customize and change terms on net orders to perfectly fit your customers.
NOTE: The Net Order feature requires a small theme update to be functional on your Shopify store. The Wholesale Helper team is happy to apply with this update to you free of charge after you provide them with your shop URL and developer access.
Around-the-clock customer support
Any queries regarding the tool will be conveniently answered within a few hours (sometimes even minutes) through email. WPD’s team also offers to help you set up an order form and a password to protect your wholesale section.
Comprehensive User Guide
With all these facts and features, subscribers might find themselves feeling a bit overwhelmed starting out. Luckily, Wholesale Helper provides an in-depth guide on how to get this app up and running. This documentation includes a bunch of tutorials and questions to ensure you are
WPD Subscription Prices
Pricing for this tool is split into three monthly subscription plans, basic, professional, and enterprise. Most of Wholesale Helper’s tools include a free trial to test out their apps, this tool being especially generous with a 14-day free trial period.
The basic package supplies subscribers with the bare bones of the tool, still allowing you to create and customize discounts.
This package can be enough for novice shop owners looking to dip their feet into the world of Shopify apps, to see how beneficial they would be. The basic package does get your feet wet but is only a puddle compared to the ocean of features provided otherwise.
Taking a look at the two other subscription models, it’s clear to see that the Professional package is designed for more established businesses, looking to take advantage of WPD’s unique features to take their sales to the next level.
Still lacking the full list of WPD’s extensive features, the Professional package still leaves store owners with more than enough to play around with.
Finally, the Enterprise subscription covers all of WPD’s features from top to bottom. Priced at almost $40 per month, this subscription cost is surprisingly low, considering the potential amount of revenue it can generate.
Popular Customer FAQ’s
Can I offer other terms instead of Net 15 or 30?
Payment terms are 100% customizable, meaning you can change it to Net 15, 30, 45, 60, etc…
Simply open the Net 15/30 control panel from the app’s homepage and adjust the settings accordingly.
What if a customer has multiple discount tags that conflict?
If your Shopify store has conflicting discount tags, the highest discount percentage will be applied (lowest price for customer.)
Is the theme update free?
Your first base theme update is complimentary. This update usually takes around two hours. You can perform this update yourself, but it is advised that WPD’s professional team takes care of it.
Wholesale Helper’s Wholesale Pricing Discount tool strikes the perfect balance between an impressive number of features and an easy-to-use user experience. I went through a ton of user reviews, I could almost only find positive reviews, always meeting customer expectations and being praised for their great customer support.
Managing both your retail and wholesale store simultaneously has never been easier. This tool allows store owners to easily secure their online stores, by password protecting products and pages in a few simple steps. All of Wholesale Helpers’ tools are native to Shopify, allowing you to install and set up in a matter of seconds.
Provides security for your store’s wholesale section
Easily add/remove permissions to grant people access to your site
Save money by running both wholesale and retail operations on one site (Split with the Wholesale Lock Manager)
Make ordering as simple and seamless as possible for your customers. Many online stores bleed sales by making their check-out process tedious and difficult with constant back-and-forth clicking. Single Page Order Form combines all your products to fit them onto an easy-to-use customizable order sheet. Also included in this tool is the Re-Order page, allowing returning customers to quickly buy products that they have previously ordered.
Wholesale Helper’s support team is also more than happy to help you to customize the order form to perfectly fit you.
List all your products and their variants on an easy-to-use order form
Allow customers to re-order products with two clicks!
Boost your sales revenue by providing pre-orders on your Shopify store!
Make sales on products that are out of stock or haven’t even launched yet. Get rid of the tedious back-and-forth via email when customers request pre-orders. This tool allows you to manage and monitor your pre-orders alongside your other sales on your Shopify store. Just like Wholesale Helpers’ other tools, this pre-order form is completely customizable, allowing you to create one to perfectly fit your brand.
This tool has a completely free version available.
The quintessential tool to help you track and manage wholesale payment terms. See how much each individual customer owes you, see their past-due orders, and automatically follow up on invoices. All the hassle of hunting down customers, tied up in one easy-to-use tool.
This tool has a completely free version available.
Monitor total amount owed by customer
Customizable automatic invoice instructions
Multitude of filters available, easy to sort and find specific customers
The best way to generate more revenue is by selling more to those currently buying from you. This app allows you to upsell and cross-sell products that prospects can add to their cart in a single click. An example of cross-selling is when a customer adds a pair of shoes to their cart, you could sell them a new pair of socks too on their way to the check-out page.
This app encourages customers to buy more at once, easily boosting your average order value. It also features integration with WPD, meaning you can upsell and cross-sell retail and wholesale products!
Grow Cart allows you to manually pick which products show up alongside other products in your store (because who knows your store better than you.)
Display up to 15 cross-sell products per page
Prevents cross-sell items from displaying when they’re already in your cart.
Simplicity and automation are the names of the game in eCommerce. Remindio tackles both of those giant tasks, by allowing you to deliver customized, automatic campaigns reminding customers that their stock is running low. This campaign makes it extra simple for customers to purchase from you again, by pre-populating previous orders.
The app’s easy to use interface allows anyone to create and customize email campaigns, ensuring returning customers. In-depth analytics are also provided, to allow you to see the revenue boost this app provides.
Automatic email campaign
Works with any Shopify store
Compatible with mobile
The Wholesale Helper suite includes a wide variety of apps that are guaranteed to boost sales and conversion. These tools are easy to use, and customizable to the core, making them the perfect choice to take your Shopify store to the next level.
“Successful ecommerce outcomes are shaped by understanding what consumers want and how they want it. The essence of frictionless shopping is making it easy for consumers to make a decision and check out.”
Are you making it easy for customers to purchase and return to your website? The key to successful online stores is making it easy to do. This concept isn’t mutually exclusive to only ecommerce websites, but it’s especially critical.
The goal of frictionless ecommerce is sales. Focus on removing obstacles that stop sales, your conversion rates will flourish..
“According to reports, the e-commerce giant is planning to set up over 1,000 mini-fulfilment centres in North America – this month alone, 100 new Amazon distribution facilities will open in the US and Canada.”
The addition of these new mini-fulfilment centres is an attempt to overthrow Walmart, by disregarding its shorter delivery times from suburban areas.
This is a contrarian move in the eyes of Amazon, who historically favoured massive distribution centres close to large cites, compared to the new small fulfilment hubs.
“Much remains uncertain but what I can say for sure is that Shopify has entered a new box. The role we play in the world of commerce has become clearer: we help entrepreneurs become successful merchants. More merchants survived the pandemic than would have without us. Outside of our four walls (ha!) people now understand what Shopify does and what we care about. We are certainly less underestimated. But what’s also certain is that Shopify is more important than ever and in a better position than ever before. We are taking 2020 in stride and finding ways to thrive in the face of so much change. “
Some things profit from shocks, they excel and improved after being exposed to disorder. In spite of the ubiquity of this phenomenon, there is no word meaning the exact opposite of fragile. Nassim Nicholas Taleb coined this term as “Antifragile”.
Shopify has embraced all of the shocks that 2020 has thrown in their way thus far, applying Taleb’s concept and growing from the disruption.
” Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like before, though, the company’s main goal is to make all these features easy to use for small business users. “
Mailchimp continues setting its transformation in motion, launching a number of AI-powered tools to help their customers. These tools are claimed to give small businesses access to the same capabilities their large competitors use.
These tools include forecasting tools to aid behavioral targeting, allowing business owners to see what products are most likely to be bought by different groups of prospects. As well as an AI-backed designer, to help business owners design personalized visual assets.
” As far as online shopping goes, every ecommerce store has a cart-abandonment problem. And some of those lost shoppers simply can’t be converted — they weren’t all that interested in the first place, and no matter what you say, they’re not going to finish their purchase. “
Shopping cart abandonment is the most pivotal problem for online stores to overcome. The bad news is that it’s impossible to solve entirely – some people will unavoidably abandon their carts before pulling the trigger and making a purchase.
But this doesn’t mean all hope is lost. The question is, how can you stop rational prospects from bailing on potential purchases? Here are the top five reasons shopping carts end up abandoned – and luckily, each one is quite easy to fix.