BigCommerce Acquires B2B Quoting App B2B Ninja

One of the leading cloud e-commerce platforms continues to strengthen its B2B offering to merchants by acquiring long-time partner B2B Ninja.

B2B Ninja allows merchants to effortlessly streamline quoting, making it easy for customers to request quotes and pricing in their cart. It also helps merchants efficiently manage the quotes through the app's dashboard.

It has been available to all merchants using the BigCommerce platform for some time, and this partnership will ensure even closer integration between the app and the platform. Pricing starts at $79 per month and goes up to the Black Belt plan at $145, with the Enterprise subscription starting at $499.

The monthly subscription is pricey compared to solutions provided on other platforms. For instance, Shopify, paired with apps such as Wholesale Pricing Discount, starts at $19.99, with the highest plan sets you back $44. Click here to read our in depth review of Wholesale Pricing Discount

This is good news for merchants who prefer the BigCommerce ecosystem over Shopify, however, and the acquisition will ensure more features, support, and expansions in the future.

Online B2B Wholesale Growth

eCommerce platforms continue to expand their B2B services aggressively; each wanted the lion's share of the global B2B market size of over $25 Trillion. B2B transactions in the USA alone are estimated to reach $2 trillion by 2023. It is estimated that 80% of B2B interactions between suppliers and customers will occur online. We will likely see more expansion into this territory by BigCommerce, Shopify, Ecwid, Magento, etc. The world is waking up to the benefit of doing wholesale business online. We are likely to see exponential growth across this sector in the years ahead.

Online B2B/Wholesale Benefits include:

  • B2B Wholesale eCommerce helps you grow your revenue faster
  • Improves the customer journey
  • Is available 24/7
  • It saves time for your customers and your staff
  • Reduces back and forth, repetitive questions
  • Manual ordering is a thing of the past
  • Data, data, data
  • Personalization for each customer
  • Mobile responsiveness
  • Improved customer service
  • The potential to expand into new markets
  • Decreases operating costs
Subscribe to Our NewsletterFor the latest news updates, in-dept reviews


Please enter your comment!
Please enter your name here